English does not sell with "translation." We create English copy that resonates with B2B comparisons from the ground up.
A typical failure in B2B English copy is "just translating Japanese into English." Overseas prospects are driven more by "decision-making factors" than by emotions. They need to understand whether the product fits their needs, meets the conditions, guarantees quality, and what the supply and support are like. If the structure does not allow for quick understanding in these areas, even if they find it in a search, read it, it won't lead to inquiries. In this service, we design and create English copy tailored to the B2B purchasing process (Research → Compare → Specify → Request Quote). We ensure a consistent tone across definitions, evidence of strengths, comparison criteria, handling objections, and CTAs, crafting "texts that advance consideration overseas." ▼ For concerns like these: - There is a translation, but it’s not being read or resonating. - Not knowing what overseas users care about leads to vague appeals. - Losing in competitive comparisons and ending up in price battles. - Specifications are written, but inquiries are not increasing. - The tone and terminology in English vary from page to page. *First, please tell us the type of inquiries you want to increase overseas (quotes/technical consultations/agencies). We will determine the copy structure.
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basic information
■Provided Content (Details) B2B English Copy Design Framework (Standard) - Definition (Define who they are in 1-2 sentences) - Who it’s for (Target audience and use) - Key benefits (Advantages: 3 points) - Proof (Evidence: Quality, track record, certifications, structure) - Comparison (Comparison criteria: Why they are chosen) - Specs/Conditions (Specifications and conditions: Tables or bullet points) - FAQ/Objections (Handling objections) - CTA (Request a Quote / Book a Call / Download) Copywriting by Purpose and Page - Company/Brand: Trust and Positioning - Product/Technology: Materials for suitability judgment - Use/Solution: Challenges → Solutions → Reproducibility - LP: Optimization of pathways and CTAs - Recruitment of Agents: Conditions and next steps - Email: Follow-ups / Material downloads / After exhibitions, etc. Quality Consistency (Maintaining during operations) - Compliance with Glossary - Compliance with Style Guide - Prohibitions (Expressions of guarantees, assertions, legal risks) - Standardization of numerical values/units/specifications
Price information
300,000 to 3,000,000 yen (varies based on scope, number of pages, and difficulty) - Light (equivalent to 1 page: upper description + main sections): 300,000 to 700,000 yen - Standard (multiple pages, including comparison/FAQ): 700,000 to 1,800,000 yen - Extended (entire site, unified terminology/tone, multiple uses/landing pages): 1,800,000 to 3,000,000 yen *Continuous production and monthly operations are separate.
Delivery Time
※Minimum 3 business days / Standard 1 to 4 weeks (varies by quantity)
Applications/Examples of results
■Deliverables ・Copy requirements (target, purpose, comparison criteria, CTA) ・English manuscript (by page/use case) ・Headline structure (H1-H3) and key points (bullet points) ・CTA wording set (by purpose) ・FAQ/counterargument drafts (as needed) ・Terminology and tone operation memo (simplified) ■Approach ・Hearing: Products, use cases, target countries, types of inquiries to increase ・Design: Confirm comparison criteria, counterarguments, and CTAs ・Draft: Create English copy (presented in a structured format) ・Review: Fact-checking with technical/sales teams (minimal) ・Implementation: Apply to CMS/LP/materials ・Improvement: Fine-tune based on response data (support available) ■Uses ・Advance comparison considerations overseas (impactful appeals) ・Improve inquiry rates (CTAs and counterargument handling) ・Increase win rates in competitive comparisons (provide decision-making materials) ・Unify multilingual operational quality (fixed terminology and tone) ・Enhance consistency of GEO/AI summaries (structured writing) ■Examples of Achievements (company name not required) ・Technical products × English translation → Improved inquiry quality through definition and condition organization ・Agency development → Clarified conditions and next steps, increasing applications ・Post-exhibition follow-up → Advanced negotiations through English emails/LP linkage
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Company information
A site that is just cheap ultimately increases costs and risks." We propose web development that maximizes business results while thoroughly addressing essential requirements. Are you creating a website like this? - It seems that the websites of competitors look better, but you don't know why. - Every update incurs additional costs, and before you know it, expenses have ballooned beyond expectations. - While the appearance is nice, it ignores laws and industry-specific rules, leading to complaint risks... - You want to attract customers and inquiries, but the production company only talks about design. - As a result of choosing a production that is simply cheap, you are overwhelmed with trouble handling and can't focus on your core business. Point 1. Avoid troubles with a design that has no "gaps or omissions." 2. Minimize operational costs with a design that assumes in-house updates. 3. Planning power that pursues business results. "Is the initial cost a bit high?" But in the long run, it's safe and cost-effective. We have prepared a plan to truly deliver results "correctly.
