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  6. 93. Design of lead generation pathways for overseas exhibitions

93. Design of lead generation pathways for overseas exhibitions

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last updated:Feb 06, 2026

アンドワン 本社、東京支社、川崎営業所
アンドワン 本社、東京支社、川崎営業所
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The exhibition will not end with just "collecting business cards." We will design a pathway (landing page/document download/follow-up) to convert leads into business negotiations after the overseas exhibition.

The biggest reason for not achieving results at overseas exhibitions is the lack of a designed follow-up process after the event. While business cards are collected, follow-up emails get buried in mass sends. The counterpart starts comparing options immediately after returning home, but there are no appropriate materials, pages, or next actions available. Delays due to time differences cool down the interest. As a result, only the exhibition costs remain. Our service designs the follow-up process from "guidance during the event → material download/landing page → follow-up emails → business negotiations (web meetings/quotes)" tailored to overseas exhibitions. We create a system that branches according to the lead's level of interest and role (Engineer/Procurement/Distributor) to ensure that exhibition leads are reliably converted into business negotiations. ▼ For concerns like these: - Business cards from overseas exhibitions do not lead to negotiations. - Follow-ups become personalized, leading to missed or delayed responses. - Prospective agents and end customers get mixed up, making it hard to prioritize. - There are no materials or pages for the exhibition, requiring explanations to start from scratch each time. - Post-event emails are generic, resulting in no replies. *Please provide the exhibition name, location, and target audience (agents/direct sales/technical consultations). We will set up the follow-up process as quickly as possible.

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93. Design of lead generation pathways for overseas exhibitions

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basic information

■Provided Content (Details) Design of "receptacle" for exhibitions (LP/QR/Data DL) - Booth display QR → LP (branching by purpose/product) - Prepare DL materials (English PDF) in 1-2 pages (concise) - Fix next actions such as "Book a call" and "Request a quote" - Form design: Collect country, role, purpose, and consideration stage (can be filtered) Lead classification and follow-up scenarios (in English) - By role: Engineer / Procurement / Distributor - By temperature: Hot (needs quote/needs meeting) / Warm (reviewing materials) / Cold (information gathering) - Example follow-up steps: Day 0: Thanks + data DL + next action Day 3: Additional information by purpose (case studies/specifications/FAQ) Day 10: Support for comparison (selection points, checklist) Day 20: Permission for consultation (proposal for a short meeting) Design of negotiation operation (eliminate omissions) - SLA (first reply within 24 hours, etc.) - Assignment of responsibilities (by country/purpose/agency contact) - Scoring (country, company size, purpose, timing, role) - Ledger/CRM items (exhibition name, booth contact, areas of interest)

Price information

1.5 million yen to 7 million yen (varies based on range, number of templates, and implementation scope) - Light (LP structure + DL flow + basic follow-up templates): 1.5 to 2.8 million yen - Standard (branching/scoring + operational design + outline of materials): 2.8 to 4.8 million yen - Expanded (multiple LPs, country-specific branching, assuming MA/CRM integration, including improvement support): 4.8 to 7 million yen * "Estimate required" notation recommended

Delivery Time

Please contact us for details

※Minimum 3 weeks - Standard 1 to 2 months (adjusted according to the schedule)

Applications/Examples of results

■Deliverables - Overall flow diagram (before, during, and after the event) - Exhibition LP structure (in English) - Document download design (document outline + form items + auto-reply text) - Follow-up email template (in English: by temperature/role) - Thank you page wording (next action CTA) - Lead classification rules (Hot/Warm/Cold, role, agency determination) - Operation rules (SLA, responsible person, unresolved alerts) - Measurement design (QR inflow, download rate, response rate, conversion rate) ■Purpose - Converting leads from overseas exhibitions into business negotiations (systematizing follow-up) - Selecting candidates for agencies and direct sales leads - Improving response speed considering time differences (reducing lost opportunities) - Increasing the return rate on exhibition investments (improvement through KPIs) ■Examples of Achievements (format without company name) - Overseas exhibition → Download flow → Improved post-event response rate/conversion rate - Agency development → Improved candidate quality through dedicated flow - Technical products → Advanced considerations through structuring specifications/FAQs

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1. Production of overseas brand website

1. Production of overseas brand website

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2. Multilingual site information design

2. Multilingual site information design

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3. Cross-border SEOGEO Design (English)

3. Cross-border SEOGEO Design (English)

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4. Local Search Intent Research (English)

4. Local Search Intent Research (English)

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5. Country-specific landing design (English)

5. Country-specific landing design (English)

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6. Download link for materials for overseas agents

6. Download link for materials for overseas agents

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7. Design of overseas inquiry response flow

7. Design of overseas inquiry response flow

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8. Design of forms for overseas (in English)

8. Design of forms for overseas (in English)

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9. Multilingual CMS Design (Operational Design)

9. Multilingual CMS Design (Operational Design)

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10. Establishment of Translation Quality Guidelines

10. Establishment of Translation Quality Guidelines

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11. Multilingual UI Language Design

11. Multilingual UI Language Design

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12. Customs and Delivery Information Page Design

12. Customs and Delivery Information Page Design

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13. Establishment of GDPR Privacy Notice

13. Establishment of GDPR Privacy Notice

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14. Design of lead generation for overseas exhibitions

14. Design of lead generation for overseas exhibitions

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15. Development of FAQ for overseas (in English)

15. Development of FAQ for overseas (in English)

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Company information

アンドワン

アンドワン 本社、東京支社、川崎営業所

IT/Telecommunications

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A site that is just cheap ultimately increases costs and risks." We propose web development that maximizes business results while thoroughly addressing essential requirements. Are you creating a website like this? - It seems that the websites of competitors look better, but you don't know why. - Every update incurs additional costs, and before you know it, expenses have ballooned beyond expectations. - While the appearance is nice, it ignores laws and industry-specific rules, leading to complaint risks... - You want to attract customers and inquiries, but the production company only talks about design. - As a result of choosing a production that is simply cheap, you are overwhelmed with trouble handling and can't focus on your core business. Point 1. Avoid troubles with a design that has no "gaps or omissions." 2. Minimize operational costs with a design that assumes in-house updates. 3. Planning power that pursues business results. "Is the initial cost a bit high?" But in the long run, it's safe and cost-effective. We have prepared a plan to truly deliver results "correctly.

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