What is the MFT framework? An explanation of useful application procedures and examples for new business ventures!
Connecting technology and the market through "function"! A guide to utilizing the MFT framework to break down fixed ideas and unlock new possibilities for your company's technology.
"What is the MFT Framework? An explanation of useful application procedures and examples for new business!" is a document that systematically organizes the three elements of Market, Function, and Technology, and explains a way of thinking to connect company technology to new markets. The greatest feature of the MFT framework is that it does not directly link technology and market, but places the concept of "function" in between. By reinterpreting the essential value of technology as "function," it draws out the diverse possibilities of a single technology and allows for the discovery of entry opportunities into industries and niche markets that had not been considered before. It also introduces case studies from NEDO's "Innovation Outlook" and the Ministry of Education, Culture, Sports, Science and Technology's Innovative GX Technology Development Subcommittee, providing insights into methods that are actually used in the field of technology management. [Contents (excerpt)] ■ Basics of the MFT framework and its three components ■ Practical steps (inventory of technology → identification of functions → market exploration → concretization of business ideas) ■ Case studies from NEDO and the Ministry of Education, Culture, Sports, Science and Technology ■ Three key points for success *For more details, please download the document and check it.
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StartupScaleup.jp Inc. is a company that provides consulting for new business development and offers generative AI services to accelerate new businesses. We offer services such as AI market research, support for customer interviews, assistance in evaluating new business opportunities, and paid PoC support. We provide free consultations (mentoring) for those who are facing challenges in management or business matters. Please feel free to contact us if you have any requests.



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