What is Lean Startup?

"Lean Startup = Agile" is a big mistake! Unraveling the true practice of Lean Startup from personal experience.

"The Lean Startup" is a document that corrects the widely misunderstood interpretation of "Lean Startup = a method of minimizing costs and repeatedly prototyping and improving in a short period" and explains the original definition and practical methods proposed by Eric Ries. Based on his own experience of nearly causing a startup to fail while using Agile development (Scrum), Ries presents the correct definition: "Lean Startup = Customer Development Model + Agile." It clarifies essential points that differ from common beliefs, such as the necessity of providing an MVP for a fee and that what should be measured is "how many people clicked the purchase button." The document includes a wealth of insights that can be immediately applied in new business development, such as case studies from DoorDash and Boom Technology, the dangers of vanity metrics, and the concept of Pivotious. [Contents (excerpt)] ■ The correct definition of Lean Startup ■ Benefits and precautions of implementation ■ Four steps for practice (Build-Measure-Learn-Iterate) ■ Six points learned from the IMVU episode *For more details, please download the document and check it.

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