[Technical Seminar] Practical Course on Legal and Regulatory Compliance in Healthcare Advertising
Focusing on the landscape approach, we organize the regulations and recent enforcement cases in the areas of the Pharmaceutical and Medical Device Act, the Health Promotion Act, and the Medical Care Act, which are prone to being pointed out by the administration.
Advertising in the healthcare sector is subject to stricter regulations than general merchandise, as it deals with themes directly related to consumers' bodies, health, and beauty, such as supplements, health foods, cosmetics, aesthetic medicine, and medical institution services. In addition to issues of misleading representations and advantageous representations under the Act Against Unjustifiable Premiums and Misleading Representations, various laws such as the Pharmaceutical and Medical Device Act, the Health Promotion Act, the Medical Care Act, and various guidelines are intricately involved. If those in charge proceed with advertising planning, production, and review without a comprehensive understanding of "which laws may pose problems in which situations," they risk facing administrative penalties, improvement guidance, injunctions, and public backlash. Recently, there has been a tendency for strict scrutiny of surrounding elements such as landing pages, social media, word-of-mouth, comparative expressions, testimonials, before-and-after images, No. 1 claims, and affiliate marketing strategies. This course will first organize the overall structure of advertising regulations centered on the Act Against Unjustifiable Premiums and Misleading Representations, and then provide a cross-sectional explanation of practical points regarding individual regulations that are likely to cause issues in the healthcare sector, such as the Pharmaceutical and Medical Device Act, the Health Promotion Act, the Medical Care Act, and various guidelines. Furthermore, based on recent case examples of penalties from the Consumer Affairs Agency and the focus of administrative scrutiny, participants will learn specifically why healthcare advertising is "vulnerable to scrutiny" and what types of supporting materials, review systems, and expression judgments are required.
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<Event Information> Format: In-person attendance Location: Japan IR Co., Ltd. Headquarters Seminar Room (3 minutes walk from Akihabara Station, etc.) Date and Time: [In-person attendance] June 10, 2026 (Wednesday) 13:00 - 15:30 Capacity: 16 people Participation Fee: 19,800 yen per person (tax included) Instructor: Tomohiro Matsushita (Lawyer, Univis Law Office)
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<Seminar Program (Tentative)> 1. Overview of Healthcare Advertising Regulations 2. Structure of Advertising Regulations under the Premiums and Representations Act 3. Practical Points of the Pharmaceutical and Medical Device Act 4. Health Promotion Act and Advertising for Food and Health Foods 5. Medical Care Act and Medical Advertising Guidelines 6. Key Points from the Administration and Practical Tips to Avoid Issues 7. Case Studies and Practical Checkpoints Q&A Session
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We support Japan's "monozukuri" (manufacturing) with reliable services ranging from patent research and other intellectual property business solutions to technical translation services and intellectual property/engineer education. We offer high-quality services backed by over 40 years of experience at reasonable prices.
