Key points from market research and establishment of bases for the entry of the manufacturing industry into Brazil to success.
S00782
Key points from market research and establishment of a base for the entry of the manufacturing industry into Brazil to success.
1. What kind of country is Brazil? 1-1. Brazil's politics and economy - changes and current situation 1-2. Why is Brazil attracting attention now? 1-3. Brazil as a destination for manufacturing industry - Market, infrastructure (logistics, transportation, security, etc.) 1-4. Policy trends, taxation, and regulations for foreign companies 1-5. Trends and aims of Japanese companies considering expansion into Brazil 2. The form of Japanese manufacturing companies' expansion into Brazil - a historical review 3. Differences between Japan and other countries as seen in examples of companies expanding into Brazil 3-1. Automotive industry (Toyota vs. Volkswagen) 3-2. Electronics (Panasonic vs. Samsung) 4. Successful examples of manufacturing industry expansion - Ajinomoto, Yakult, Moto Honda, etc. 5. Before establishing a base 6. Japanese companies in Brazil after the bubble collapse - why did the successive withdrawals occur? 7. Summary (Key points to keep in mind when expanding into Brazil) [Q&A and business card exchange] *For questions about the seminar content, advance requests, or individual consultations, please contact [050-3538-1954].
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★Those who apply by July 13 (Tuesday) will receive an early bird discount of 5,250 yen off the regular price! (Membership registration required) ★A focused course by an instructor who has led to success in the Brazilian market, which has seen an increase in new Japanese companies entering, as the president of Honda Brazil! ★We plan to introduce the Brazilian market based on the latest information obtained from local networks! ★There will be time for individual consultations after the lecture (please contact us in advance as registration is required for those who wish to participate).
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**[Lecturer]** Mr. Osamu Iida, Honda Company Associate and former Director of Honda Motor Co., Ltd. (served as President of Honda Brazil, among other positions) **[Former Special Professor, Keio University Faculty of Business and Commerce]** **[Target Audience]** Company representatives facing challenges in expanding into Brazil (establishing bases) and market development. **[Venue]** Kawasaki Comprehensive Community Center, Room 2 [Kawasaki Musashi-Kosugi, Kanagawa] **[Date and Time]** July 22, 2010 (Thursday) 13:00 - 16:00 **[Seminar Overview]** Brazil's presence is becoming increasingly significant. As a giant in South America, its recovery after the Lehman Shock is remarkable. With a land area 23 times that of Japan, abundant natural resources, and a market of 200 million people, Brazil is entering a new stage of growth with the upcoming FIFA World Cup in four years and the Olympics in six years. This seminar will focus particularly on the manufacturing industry, discussing Brazil's political and economic trends and investment environment. We will explain the forms and methods of establishing bases when entering the market, as well as key points for business operations, based on real examples and experiences. We will explore together whether it is possible to "start small and grow large" in Brazil, where large investments are often seen as the key to success, and identify points that can lead to successful expansion.
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Our company has developed its business from "seminar planning" to various forms such as "lecturer dispatch," "publishing planning," "technical consultant dispatch," "trend research," "business matching," and "business development consulting," in order to support clients in a wide range of fields including chemistry, electronics, automotive, energy, medical devices, food, and building materials. By doing so, we have advanced our company and opened up new markets. AndTech promises to continue listening to our clients' voices, entering the business areas and markets they desire, and to remain a company that is loved by our clients, as we share their challenges, think together, and forge new paths.
