Kitchen: Industrial design product development of food storage containers.
A collaboration with the popular kitchen tool brand "OXO," which contributed to the sale of 100 million units in a big hit, featuring pop containers.
OXO, based in New York, was looking for a design company as it considered entering the Japanese market, and through a fortunate connection, we began design development. The "POP Container," which marks our first collaboration with OXO, has been highly regarded in the kitchenware industry for its usability and innovative design, becoming a major hit with over 100 million units sold worldwide. Development between OXO and FORM is still ongoing, and in addition to the original "POP Container," various other products have been commercialized and released to the market. [Introduction to FORM's 'Product Design'] FORM's 'Product Design' goes beyond just styling colors and shapes. We provide comprehensive support, including various research (market research, awareness surveys, etc.) before entering the planning and development stages, as well as consulting on design, prototyping, product development, production, sales, public relations activities, and verification of distribution channels. For more details about our services, please refer to the materials available for download in the "PDF Download" section below.
- 企業:フォルム
- 価格:Other