We can provide comprehensive support from planning and marketing of new products utilizing your company's technology to product development and mass production technology development.
The development of products in new fields and new applications differs significantly from product development in existing fields. If you are struggling with product development in new fields or new applications, please feel free to consult with us. During my time at a company, I faced many challenges while promoting new business development as a director and executive officer. These challenges can be broadly categorized into two areas.
The first is a technical issue. It involves formulating strategies and tactics that do not fall behind competitors and developing the necessary technologies. In my case, I created a development plan aimed at improving the performance and productivity of existing products to surpass current manufacturing methods. This is because new entrants face the burden of new capital investments. The challenge is that solutions cannot be found solely through our own technology. Therefore, I considered open innovation. Identifying the right technology to win against competitors and selecting partners is crucial.
The second issue is internal. New fields lack connections within the company, and no one is willing to cooperate. Additionally, they are not evaluated based on sales or profits. It is important to help the management understand this in order to continue development. When you launch the new products you have conceived, we will support you in process design and process development to ensure that you do not fall behind competitors in terms of quality, cost, productivity, and takt time.
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