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[Blog] Why Page Speed is a Factor in Determining Search Rankings

[Blog] Why Page Speed is a Factor in Determining Search Rankings

The search is until the data on the web page is displayed! Would you like to measure the display speed?

Google's emphasis on display speed in determining search rankings can be understood by considering where the "starting and ending points of the experience" are. The display of search results is not the endpoint of the search action; rather, the search action continues until a link is clicked from the list of search results and the actual web page data is displayed. If you are delivering high-value content or providing sufficient information about products and services, yet your search ranking is not improving or is declining, it is likely that your display speed is slow. If you suspect that your display speed may be slow, I highly recommend measuring it at least once. 【Overview】 ■ "The field trip is not over until you get home." ■ The reason Google prioritizes display speed in determining search rankings. ■ Would you like to measure your display speed? *You can view the detailed content of the blog through the related links. For more information, please feel free to contact us.

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[Blog] Types of Websites

[Blog] Types of Websites

Choose from five types according to the desired results and specialize! Introduction to topics such as 'e-commerce sites'.

According to Google's digital marketing evangelist, all websites can be categorized into five types. E-commerce sites aim to increase the number of sales of products or services, while sites focused on lead generation aim to increase the number of inquiry form submissions. There are differences in goals based on the type of website. Unfortunately, it would be great if all five goals could be achieved with a single website, but that is quite difficult. Instead of being greedy and wanting "this and that," let's choose one necessary type of website for the current company and specialize in creating it. By doing so, it will become easier for people to understand, and the skills of the web manager will improve, leading to the development of a better website. *You can view the detailed content of the blog through the related links. For more information, please feel free to contact us.

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[Blog] "Correctness Harassment" and Engineering Ethics

[Blog] "Correctness Harassment" and Engineering Ethics

Training IT engineers is training specialists! If ethics and quality decline, the overall evaluation and trust in the industry will decrease.

In America, IT engineers, as well as other engineers and various professions, cannot enter their jobs without graduating from a specialized department at a university. I believe that the perception of criticism towards beginners' technical mistakes as "correctness harassment" is due to unique circumstances in Japan. When writing any technical article, one would have learned the conventions of technical writing by the time they graduate from an engineering department, and they would likely not make common mistakes typical of beginners. In America, there is a clear classification regarding engineers. [Overview (Partial)] ■ "Correctness Harassment"? ■ What is an Engineer? ■ IEA and the Seoul Agreement ■ What is Engineering? *You can view the detailed content of the blog through the related links. For more information, please feel free to contact us.

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[Blog] Introduction to Web Performance: Tips for Image Tuning

[Blog] Introduction to Web Performance: Tips for Image Tuning

Make images larger, more beautiful, yet lightweight! Introducing image optimization techniques on the blog.

Visual content is essential for modern websites, and even minimalist web design relies on sharp and beautiful images for a complete end-user experience. In recent years, screen sizes have diversified from smartphones to tablets, laptops to desktop PCs, making it important to use high-quality images that can be displayed correctly across various viewports. Images that are blurry or low-resolution can make a website's design look shabby, ultimately having a negative impact on the end-user experience. This article discusses major image optimization techniques. [Overview] ■ How to choose image formats ■ Image compression ■ Using CSS sprites ■ Adjusting image sizes to display sizes *For more details about the blog, please refer to the related links. Feel free to contact us for more information.

  • Other network tools
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[Blog] Introduction to Web Performance: Video Optimization

[Blog] Introduction to Web Performance: Video Optimization

To prevent videos from becoming a performance hindrance! To enhance user experience.

The content of web pages consists of a mix of rich text HTML, images, videos, and other media. Multimedia content significantly increases the overall page size and directly impacts the performance of the web page. This does not mean that embedding videos goes against best practices. Any type of page content can be adjusted to overcome various performance issues. Optimizing web pages is an important step to ensure a sufficient digital experience, and overlooking videos would make this step inadequate. [Overview] ■ Current state of video formats ■ Optimizing video content ■ Optimizing page design for videos ■ Whether or not to embed in the page *You can view the detailed content of the blog through the related links. For more information, please feel free to contact us.

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What is Speed Index?

What is Speed Index?

Further indicators to "visualize" customer experience! We will introduce issues related to display metrics in our blog.

In the April update of our web performance measurement and monitoring service, Catchpoint, we have added support for Speed Index. Speed Index is a metric that was added to the open-source website measurement tool Webpage Test, which Google supports in the development and deployment of measurement servers, in April 2012. It represents how quickly a web page is displayed and visualized, with smaller values indicating better performance. 【Overview】 ■ Traditional metrics ■ Issues with display-related metrics ■ Introduction of Speed Index ■ Speed Index of Japanese websites ■ Speed Index of the top 10,000 .com sites on Alexa *You can view the detailed content of the blog through the related links. For more information, please feel free to contact us.

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[Blog] ICP License Required for Business Targeting China

[Blog] ICP License Required for Business Targeting China

The gradually clarified regulations in China! What has changed with Notice No. 264? Introducing it in the blog.

On November 27, 2017, the Ministry of Industry and Information Technology (MIIT) of the People's Republic of China issued an important notice regarding internet business in China. This is Circular 264. The implementation of this notice will take effect on January 1, 2018. This notice will have a significant impact on websites conducting business online in China, including manufacturing, cross-border e-commerce sites, hotels, and inns. [Overview] ■ What is ICP? ■ What is an ICP License? ■ What has changed with the Cybersecurity Law? ■ What has changed with Circular 264? ■ Measures for Circular 264 ■ Summary *For more detailed information, please refer to the related links. Feel free to contact us for further inquiries.

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[Blog] Response times surge due to AWS outage

[Blog] Response times surge due to AWS outage

Quickly detect AWS outages and issue alerts! Reasons to use tools other than vendor monitoring tools.

On August 31 (Tuesday), users in a wide area of the West Coast (US-West-2 region) were affected by a significant spike in response times. Among AWS's critical services, Lambda and Kinesis were impacted. The SRE team is concerned about service level indicators (SLIs) and service level objectives (SLOs), and this practice is essential for the SRE team. However, unlike Google, the founder of SRE, most companies rely on infrastructure and services from other providers like AWS and GCP, as well as multiple CDNs. In other words, it is not only necessary to have SLIs and SLOs for their own applications and services, but they also need to carefully evaluate their providers and vendors. *For more details, you can view the blog through the related link. Please feel free to contact us for more information.*

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Google Cloud's outage has a widespread impact on end users.

Google Cloud's outage has a widespread impact on end users.

The importance of introducing a third-party monitoring system! Introduction to incident reviews.

Internet outages can catch you off guard when you're trying to implement what’s in the incident response handbook, whether you are an end user or the head of an SRE (Site Reliability Engineering) or DevOps department, all while trying to maintain your composure. For those responsible for providing reliable services to customers, typical outages include situations that should be resolved as quickly as possible, akin to a fire alarm or video call ringing. That said, we often forget what outages mean for end users. On Tuesday, November 16, 2021, for some reason, I was reminded of the feeling of having just put on mismatched shoes. **Overview** - From the end user's perspective: Google not found error - Outage of 2021 - Catchpoint observed a sharp increase in test failures - "Bugs lurking in network configuration services" - Three important lessons for any company *For more details, please refer to the related links. Feel free to contact us for more information.*

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[Blog] Major Insights Gained from Cyber 5 in 2021

[Blog] Major Insights Gained from Cyber 5 in 2021

Web performance measures for busy periods implemented by top-selling e-commerce sites.

You are not the only one who shopped online during this year's holiday season. The "Cyber Five," the five days between Thanksgiving and Cyber Monday, accounted for one-fifth of total e-commerce sales in November and December 2021 (despite a slight decrease in overall spending compared to last year). Americans spent $8.9 billion on Black Friday and $10.7 billion on Cyber Monday. Thus, the Cyber Five is a crucial time for businesses to ensure their websites run smoothly and to handle the increase in traffic. If you want to know how top e-commerce sites performed overall during the Cyber Five period, please read on. [Overview (Excerpt)] ■ 2021 Cyber Five Benchmark Report ■ Measurement of Key Performance Indicators *You can view the detailed content of the blog through the related links. For more information, please feel free to contact us.

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[Blog] Catchpoint's Profile: The Past and the Future

[Blog] Catchpoint's Profile: The Past and the Future

Provide an amazing employee experience! It requires a strong team for planning, execution, and behind-the-scenes work.

A global HR and recruitment officer at Catchpoint grew the company from just a handful of employees in 2009 to over 300 employees worldwide. With over 20 years of experience in HR and talent management, they have led teams at Getty Images, Guardian Life Insurance, and DoubleClick. In this blog, we present an interview format discussing the people and culture of Catchpoint as seen through 13 years of HR recruitment. Please take a moment to read it. [Excerpt from the content] ■ When did you first meet the co-founders? ■ What is unique about Catchpoint's culture? ■ How do you view the employees? ■ Please tell us about recruitment. ■ As Chief People Officer, what challenges have you faced? *For more details about the blog, you can view it through the related links. Feel free to contact us for more information.

  • Personnel and Labor

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[Blog] Introduction to "Symphony"

[Blog] Introduction to "Symphony"

Introducing the process and commitment to the reconstruction aimed at improving UX in our blog!

Symphony is not just an old UX with a new coat of paint. We have completely redesigned the platform to provide a modern and intuitive interface, allowing our customers to get the answers they need more quickly and easily than ever before. In this blog, we will explain in detail the reasons for the reconstruction and our commitment to experience observability. We encourage you to read it. [Contents] ■ Reasons for the reconstruction ■ Building an iterative design process ■ Commitment to experience observability ■ Would you like to experience its capabilities firsthand? *You can view the detailed content of the blog through the related links. For more information, please feel free to contact us.

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[Blog] Working Anywhere - What Bandwidth Do You Need?

[Blog] Working Anywhere - What Bandwidth Do You Need?

Doubling the bandwidth ensures ample space! It avoids hassle and dissatisfaction.

Since 2020, we have been in an era where "you can work from anywhere," but managing employee experience is still a challenge for many companies. Most employees continue to work remotely, and there has been an increase in moving to new locations, which means that user experiences can vary greatly depending on the employee's location and the ISP they use. In this blog, we will focus on general internet users, such as remote workers engaged in common tasks like conference calls, and provide detailed explanations about available bandwidth. We encourage you to read it. [Contents] ■ Experiences of remote work ■ Available bandwidth for work (or other online activities) ■ A bit more bandwidth is needed *You can view the detailed content of the blog through the related links. Please feel free to contact us for more information.

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[Blog] Providing the Perfect Digital Customer Experience

[Blog] Providing the Perfect Digital Customer Experience

Introducing the challenge of providing a perfect customer experience in a world where digitalization is advancing in our blog!

In the current situation where the COVID-19 pandemic has dramatically impacted the ways we work, shop, and play online, the digital customer experience has become crucial. In this blog, we present the challenge of providing a perfect customer experience in an increasingly digital world in an interview format. Please take a moment to read it. [Contents] ■ Transition from analog culture to digital culture ■ Challenges in providing a perfect digital customer experience ■ Proactive problem-solving by Catchpoint ■ How does digital experience observability work? *You can view the detailed content of the blog through the related links. For more information, please feel free to contact us.

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[Blog] Solving Network and VPN Performance Issues

[Blog] Solving Network and VPN Performance Issues

Quickly resolve issues related to employee experience! We provide what the IT team needs.

Catchpoint for employee experience monitoring provides what IT teams need. It can monitor the underlying network connections of users' home Wi-Fi and upstream broadband ISPs in relation to the tunnel network of VPN overlay connections. This blog explains events that have impacted the employee experience in companies. [Contents] - Practices for employee experience monitoring - Rapid troubleshooting through endpoint monitoring *For more details on the blog, please refer to the related links. Feel free to contact us for more information.

  • Server monitoring and network management tools

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