Three Steps for Hypothesis Testing to Capture Potential Needs
We clarify unclear issues by observing customer activities!
When responsible for planning a business or product, it is almost always required to capture the latent needs of the target audience. The background to this is that the urgent and significant issues surrounding the target, such as life and death or business continuity, are gradually diminishing. Therefore, when conducting interviews with the target, one often hears requests that are quite reasonable and can be considered obvious, such as "I want it to be cheaper" or "It should be safe and low-risk." While planners are expected to design products that are low-cost, highly reliable, and safe, there remains a question of whether these can truly be considered the real needs that drive market growth. The reason is that the target audience is not being intentionally uncooperative in expressing their true needs; rather, it is often the case that they are simply unaware of them. This unrecognized true need is what we refer to as latent needs. *For more detailed content, please refer to the related links. Feel free to contact us for more information.*
- Company：ファースト・イノベーテック
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