Case Study: Machinery Manufacturer | Increase in Inquiries through SEO Enhancement and No-Code Updates
With no-code support, the frequency of web page updates has increased threefold!
This is a case study of an industrial machinery manufacturer that achieved an increase in traffic through the use of SEO and improved efficiency in website updates through no-code editing. Challenges: The website's search ranking was low, and the influx of new leads was stagnating. Updates to product specifications and case studies could not be done in-house, leading to costs and time spent on external vendors. There were delays in responding to inquiries, causing leads to flow to competitors. Measures: SEO measures: Set target keywords and strengthened the technical blog and FAQ pages. No-code CMS implementation: Established an environment where staff could easily update case studies and product information. LP creation: Created landing pages focused on search traffic to increase inquiries. MA measures: Set up automated follow-up emails after inquiries to improve the conversion rate to business negotiations. Results: The website's search ranking entered the TOP 5, and organic traffic increased by 2.5 times. With no-code support, the frequency of web page updates improved by 3 times. The speed of lead response after inquiries improved, resulting in a 35% increase in the conversion rate to business negotiations.
- Company:homula
- Price:Other