Growth strategy utilizing the PIM of Koki Holdings Co., Ltd.
Positioning the strengthening of internal systems and marketing functions as a key strategy, utilizing PIM as the core system!
Koki Holdings faced challenges due to the lack of a system to consolidate product data, resulting in delays in obtaining accurate product specification data. Positioning the strengthening of internal structure and marketing functions as a key strategy, they utilized PIM as the core system. This case study illustrates the establishment of a system for centralized management of product specifications, including the design department, with the aim of linking flow management and marketing content. [Contents] ■ In the DX strategy, PIM is "hygiene" ■ The integration of PIM and DAM is a feature of Contentserv ■ Key points for internal approval and decision-making ■ Effects of implementation and future outlook *For more details, please refer to the PDF document or feel free to contact us.
- 企業:Contentserv
- 価格:Other