What is application development? Steps for exploring new markets by leveraging technological strengths and tips for success.
Expanding existing technology from '1 to 10 and even to 100'! Explaining the approach to application development and the thinking framework.
"What is Application Development? A Systematic Guide to Leveraging Technological Strengths for New Market Exploration and Tips for Success" is a comprehensive explanatory document that outlines the steps and thought processes for finding new uses (markets) for existing technologies, materials, and products. Application development is not about creating new technologies but rather redefining the "value" that technology provides and delivering it to different customer segments that need it. Compared to new product development, it carries lower technical risks and allows for the utilization of existing technological assets, thereby securing new revenue sources while keeping investment costs down. Furthermore, by utilizing thought frameworks such as "function abstraction," "associations from attributes," and "customer proxy perspectives," it becomes possible to generate ideas that transcend industry boundaries. Successful case studies from Otsuka Chemical and Powder Tech are also introduced. [Contents (excerpt)] - Differences between application development and new product development (with comparison table) - How to proceed with application development without failure (from inventory of company technology to hypothesis verification) - Thought frameworks to expand ideas - Successful case studies in application development *For more details, please download the document and check it out.
- Company：StartupScaleup.jp
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