BCS Survey (Beyond-CS Survey / Customer Reconnection Survey)
Is customer satisfaction research insufficient? A new approach to addressing churned and dormant customers.
"Why did customers, who were supposed to be satisfied, leave?" The answer may lie among those who "said nothing." The "silent dropout" who leaves without expressing dissatisfaction. The BCS survey (Beyond-CS Survey) visualizes the "reasons for dropout" that traditional customer satisfaction surveys could not capture. It is a new research approach that collects the voices of dormant and departing customers to lead to improvements and reconnections.
- Company：グルーブワークス
- Price：Other
