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[Data] Incubator Training Job Theory Edition

What is truly important is what the customer ultimately wants to do! An explanation of job theory in new business development.

This document is training material for incubators that explains the "Job Theory" in new business development. It introduces examples related to the "need" for milkshakes to be sold at specific times, the discovery of latent needs, and cases where general consumer goods became huge hits by being "translated" into jobs. It also explains what a job (a Job to be done) is, along with detailed illustrations, so please take a moment to read it. 【Contents】 ■01 No Use for Needs ■02 Goods, Wants, Needs, Jobs ■03 What is a Job (a Job to be done) ■04 Details of Job Theory *For more information, please download the PDF or feel free to contact us.