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アフロディ 本社

EstablishmentNovember 25, 2013
capital300Ten thousand
number of employees5
addressTokyo/Machida-shi/1-13-1 Harumachi
phone042-732-3160
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last updated:Aug 24, 2025
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New Color Gamut Evaluation for Displays: Gamut Ring Measurement System

Compliant with international standards! Quantitative evaluation of display color gamut performance through Gamut Ring assessment, free web technology seminar in October.

Aphrodi's "Gamut Ring Evaluation System GR-55" is the latest evaluation tool that quantifies the color gamut performance of displays based on international standards (CIE). Instead of simple comparisons using traditional color gamut coverage or triangular area, it calculates and visualizes the effective color gamut for each hue in a ring shape. It is compatible with all displays and next-generation devices, accurately measuring brightness and chromaticity distribution. By combining the evaluation software GR-55 with a luminance meter, it can be widely applied from research and development to quality assurance. In October, we will hold a free web seminar hosted by our company, and we plan to exhibit at "FINETECH JAPAN" in November. We invite you to experience the latest evaluation methods. We are currently offering free loan of the software (luminance meter). ■ Free web technical seminar in October; seminar information will be announced on our official website in early September → https://aphrodi.jp/category/seminar/ ■ FINETECH JAPAN (Electronic Display Exhibition) Makuhari Messe, November 12-14, 2025.

  • Optical Measuring Instruments

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Gamut Rings, a color gamut evaluation system for displays

Are you still using the traditional color gamut evaluation for the new color gamut rings of the display?

Features of the new product: - The color gamut evaluation can be performed accurately, easily, and understandably. - This is a new method that visualizes a three-dimensional color gamut (color space) including brightness that cannot be expressed in traditional chromatic diagrams, in two dimensions. - The three-dimensional color gamut is sliced at regular brightness intervals, stretched onto a plane, and arranged in a ring shape. - This measurement has been standardized internationally (IEC, CIE). 1) It aligns very well with human visibility and can be evaluated accurately, making it effective for display design development and quality improvement. 2) It allows for the expression of colors in the brightness direction that were not previously possible, making analysis easier. 3) The measurement time is very fast, leading to significant improvements in measurement efficiency.

  • Optical Measuring Instruments

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Display measurement service

Latest, display measurement evaluation and technical advice.

We accept optical measurement evaluations of displays. This is an ideal paid service for customers who are considering equipment or who cannot purchase equipment immediately. Our demo room is equipped with state-of-the-art evaluation systems. We also provide technical advice, enabling high-quality evaluations.

  • Contract measurement

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Display Glare Measurement Device 10th Anniversary Special Price Campaign

10th Anniversary Appreciation Project Limited-Time Special Price Campaign (until the end of August)

The SMS-1000, which can comprehensively evaluate reflection and transmission characteristics such as "glare," "reflection," and "image sharpness" of displays, has reached its 10th anniversary since its launch. To commemorate this milestone, we will hold a limited-time special price campaign with a limited number of units available. 【Campaign Overview】 - Campaign Price: Special discount from the regular price (for details, please inquire) - Acceptance Period: July 10, 2025 - August 31, 2025 - Eligibility: Limited to customers who place orders during the period (first-come, first-served) - Benefits: For those who wish, we are currently offering consultation and online demonstrations. The 'SMS-1000' has four measurement functions: glare evaluation for displays, reflection evaluation, image sharpness evaluation, and transmission diffusion evaluation. It is one of the industry standard systems for displays, and thanks to your support, it has been 10 years since its sale, with many users utilizing it. There are numerous delivery records with display manufacturers, related manufacturers, and material/component manufacturers. After-sales service options are also available.

  • Optical Measuring Instruments

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Evaluation of Display Spatial Resolution (Spatial Resolution Assessment)

Quantify the clarity level of images perceived by humans. Even with the same display resolution, the perceived resolution varies.

We would like to introduce our display-specific system, the 'DT-8031'. It adopts a newly developed line-based method that is scheduled to be standardized by the IEC. It allows for quantitative evaluation of spatial resolution (spatial resolution assessment) for various displays, display devices, and materials/components. Feel free to visit our technology office for a demonstration measurement or to take a look at the product. 【Features】 ■ High measurement accuracy ■ Cost-effective system ■ Easy operation ■ Capable of quantitative evaluation of spatial resolution for displays, display devices, and materials/components ■ Newly developed line-based method (scheduled for IEC standardization) *For more details, please refer to the PDF document or feel free to contact us.

  • Optical Measuring Instruments

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Display measurement service

Latest, display measurement evaluation and technical advice.

We accept optical measurement evaluations of displays. This paid service is ideal for customers considering equipment or those who cannot purchase equipment immediately. Our demo room is equipped with state-of-the-art evaluation systems. We also provide technical advice, enabling high-quality evaluations.

  • Contract measurement

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Next-generation high-resolution display glare measurement system SMS-1000

High-magnification lens for SMS-1000 compatible with high-resolution displays.

The SMS-1000 display glare measurement device is one of the world standard devices in the display industry, equipped with four functions for measuring glare, sharpness, reflection diffusion distribution, and transmission diffusion distribution. Our company will sell high-magnification lenses for the SMS-1000 that are compatible with future high-resolution displays. This will enable glare measurement and sharpness measurement of displays with resolutions exceeding 500 ppi with high accuracy. For more details, please contact us.

  • Optical Measuring Instruments

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Announcement of Online Measurement Demo for Display Optical Characteristic Evaluation System

Easily and accurately quantify glare. You can check the measurement process and operation methods from your PC.

We offer the optical characteristic evaluation system 'SMS-1000' that measures "glare (light scattering)" caused by the brightness differences of elements (pixels) within a display. It is compatible with displays including LCD and organic EL, and allows for the measurement and quantification of four parameters: "glare," "sharpness," "anti-glare (reflection distribution)," and "transmission characteristics" with simple operations. Currently, we are conducting an online measurement demo where you can check the measurement process and operation on the web. If you are interested, please apply through the <Contact Us> section. 【The online measurement demo is recommended for the following individuals】 ◎ It is difficult to visit the demo room. ◎ I would like to check the usability of the equipment. ◎ I would like to confirm the evaluation results. (Measurement demos using samples you send can also be accommodated.) *For more details about the product, you can view the PDF download. Please feel free to contact us.

  • Other measurement, recording and measuring instruments

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Display External Light Reflection Evaluation System: SMS-1000

We will accurately quantify the reflection on the display.

- The display's anti-glare properties can be quantified accurately and easily. - Quality control of displays and components can be performed efficiently. - New insights in the research and development of displays and components can be obtained quickly.

  • Optical Measuring Instruments

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Measurement of Display Sharpness SMS-1000 Technical Documentation Provided

To achieve a beautiful display

- Overview Sharpness is one of the indicators that represent the clarity of an image. Essentially, it deals with "blurriness," and being sharp indicates that there is little "blurriness." While resolution indicates the limit at which blurriness becomes invisible, sharpness differs significantly from resolution in how it expresses the degree of "blurriness" or how "blurriness" progresses. Resolution is a subjective evaluation, whereas sharpness is an objective evaluation. The evaluation method for the SMS-1000 uses the MTF (Modulation Transfer Function) and employs the contrast method for MTF measurement. - Trend The trend towards higher resolution and higher quality displays will remain unchanged in the future. Characteristics that satisfy both evolutions are being sought. - Effect Simple measurements will provide insights into display characteristics and serve as effective guidelines for development. *If you would like technical materials, please download the PDF from the link below.

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Display glare measurement device [*Technical brochure included*]

High-precision quantitative evaluation of "glare" using methods compliant with JIS standards! For display development and quality assurance.

The SMS-1000 measures the "glare" of displays that produce pixels with different brightness levels. The JIS has officially been established, and the glare measurement device SMS-1000 complies with it. It allows for quantitative evaluation of glare, making it suitable for display development and quality assurance. You can also view details in the video. 【Excerpt from the technical brochure】 ◆ Causes of glare and what glare is ◆ A glare evaluation system specifically for displays ◆ Summary of international conference presentation papers *We are currently offering the official JIS booklet on glare measurement to those who request technical materials and schedule a demo! For more details, please contact us or download the PDF to view it.

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Glare Quantification Evaluation System "SMS-1000"

Technical data presentation in progress! For display development and quality assurance. Easily quantify glare with high precision.

The "SMS-1000" is an evaluation system that measures "glare (light scattering)" caused by differences in brightness of the elements (pixels) within a display. It is compatible with displays including LCD and organic EL, and can measure and quantify four parameters: "glare," "resolution," "reflection characteristics," and "transmission characteristics" with simple operation. ★ Starting December 4, we will be exhibiting at Fine Tech Japan! During the event, you can try sample measurements with the SMS-1000. (Reservation required) For more details, please contact us. 【Features】 ■ Total quantitative evaluation of displays and anti-glare surfaces is possible ■ Evaluation compliant with JIS standards is possible ■ Even small glare can be measured with high accuracy ■ Composed of a camera with optical lens *Technical materials can be viewed via "PDF Download." It introduces the causes of glare, definitions, and measurement methods with graphs and other illustrations.

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Display Glare Measurement Device [*Technical brochure included*]

You can easily quantify glare with high precision!

The SMS-1000 measures the "glare" of displays that produce pixels with different brightness levels. The technical brochure introduces the causes of glare, definitions, and measurement methods, accompanied by graphs. With years of practical experience in the field, we provide consultations, advice, and support regarding displays. 【Contents (excerpt)】 ◆ Causes of glare, what is glare? ◆ Glare evaluation system specifically for displays ◆ Overview of international conference presentation papers *For more details, please contact us or download the PDF to view.

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Display Glare Measurement Device 【*Technical booklet included】

You can easily quantify glare with high precision!

The SMS-1000 measures the "glare" of displays that produce pixels with different brightness levels. The technical brochure introduces the causes of glare, definitions, and measurement methods, accompanied by graphs. With years of practical experience in the field, we provide consultations, advice, and support regarding displays. 【Contents (Excerpt)】 ◆ Causes of glare and what glare is ◆ A glare evaluation system specifically for displays ◆ Overview of international conference presentation papers *For more details, please contact us or download the PDF to view.

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Technical Data: Display Glare Measurement Device SMS-1000

Developing an innovative measurement system that allows for quantitative measurements to be performed inexpensively and with easier operation.

This document includes information about the equipment used to measure the "glare" generated by displays with pixels of varying brightness, handled by Aphrodite Corporation. To quantitatively measure the four parameters of "glare," "resolution," "reflection characteristics," and "transmission characteristics," we have developed an innovative measurement system. We introduce the causes of glare, its definition, and measurement methods, along with graphs and other illustrations. [Contents (excerpt)] ■ Causes of glare ■ What is glare ■ Glare evaluation system specifically for displays ■ Overview of SMS-1000 ■ Hardware specifications of SMS-1000 *For more details, please refer to the PDF document or feel free to contact us.

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Aphrodite Corporation Company Overview

Creating a future where people shine and transforming society and the world through displays.

Aphrodite Co., Ltd. was established in November 2013 and started its business with optical measurement equipment for displays. Leveraging years of practical experience, we provide various consultations, advice, and support related to displays. We can accommodate flexible durations, whether short-term or long-term. 【Business Activities】 ■ Planning, development, and sales of solutions for electronic information devices ■ Maintenance and sales of electronic measurement equipment ■ Consulting services related to the above items *For more details, please refer to the PDF document or feel free to contact us.

  • LCD display

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