新社会システム総合研究所 List of News Articles

[Instructor] Mr. Toshio Kimura, Senior Consultant, Japan Management Association Consulting, Inc. [Purpose of the Event] The primary mission of the Research and Development (R&D) department is to create a growth trajectory for the business and the company through the development of new products and new businesses. However, even if one possesses competitive technologies, a lack of marketing capability will prevent the successful commercialization of new ventures, overcoming the "river of death," the "valley of death," and "Darwin's sea." On the other hand, established marketing theories are often inadequate in the dynamic field of creating new markets, making "R&D-led marketing" essential. This course will provide a detailed explanation of the marketing elements (capabilities) required of the R&D department in both foundational theory and practical application, focusing on the "theme creation process" for generating "0 to 1" and the "commercialization concept and planning process" for the successful commercialization of key themes.

[Speaker] Former Ministry of Foreign Affairs Climate Change Officer (including G7, G20, Paris Agreement related) GX Energy Analyst Mr. Yudai Maeda [Key Lecture Content] Since the Paris Agreement, the global trend towards decarbonization has entered a clear "adjustment phase" as we approach 2025. In Europe, there is a shift in policies regarding EV initiatives and industrial protection, while in the United States, the return to fossil fuels under the Trump administration and the clear stance against China have become evident. Meanwhile, China is strengthening its unique approach of pursuing both decarbonization and industrial hegemony in energy and manufacturing. Additionally, in Japan, against the backdrop of the full-scale implementation of GX-ETS and the new government's policy direction, the positioning of decarbonization is transforming from "ideology-driven" to a "strategy integrated with industry and security." This lecture will systematically compare and analyze the policy trends in Europe, the United States, China, and Japan, exploring how the international order of decarbonization is being restructured and what may happen in the future from multiple perspectives.

[Speaker] Makoto Katsuragawa, Senior Consultant, Sairu Co., Ltd. [Key Lecture Content] In the BtoB market, approximately 70% of products and services are sold through partners (agents). However, many companies face challenges such as "we have signed partner agreements, but they are not operational" and "sales are not growing because we rely on agents." In this lecture, consultants from Sairu, which has extensive experience in supporting BtoB marketing and sales, will explain a systematic method for partner strategies that takes into account the unique "complex purchasing processes" and "distribution channels" of BtoB. We will discuss why partner channels are necessary in addition to direct sales and what the conditions (PPF) are for products that partners want to promote. Participants will learn comprehensively from "strategic design" to "execution processes" on how to expand BtoB businesses using logic and systems, rather than relying on personal relationships. If you are a business or sales manager looking to scale your business through partner channels, we encourage you to participate.

[Speaker] Masaru Miura CEO of Team Dynamics Inc. Human Resource Development and Organizational Development Consultant / Executive Coach <Expected Outcomes of This Seminar> - Ability to explain the reasons why strategies are not progressing through structure - Clarity on what needs to change for the field to move as a leader - Understanding the essentials to become a "dual-skilled leader" in "strategy" × "organizational development" - Determining the initial points to be organized and taken back to one's own company [Lecture Topics] 1. Why strategies stall in the field 2. Three common divisions in organizations where strategies do not move * Simple workshop to organize one's own situation 3. The leader's role in translating strategy into people's actions 4. Secrets to "empowerment" for demonstrating leadership 5. Blueprint for becoming a "dual-skilled leader" 6. Q&A / Business card exchange *Some content may be subject to change.

[Speaker] Mr. Toru Takahashi, President and CEO of New Charnetworks Inc. [Seminar Objectives and Goals] (1) Confirm and reset the role and importance of the corporate research and development department. (2) Learn how to create future domains and portfolio strategies for enhancing corporate value as part of corporate research and development strategy. (3) Learn how to increase corporate value through the collaboration of management strategy, business strategy, and corporate research and development. (4) Learn about the career paths of corporate researchers. [Lecture Topics] 1. The sense of crisis regarding the decline of corporate research and development departments due to decreasing competitiveness. 2. The slowdown of corporate growth due to the decline of corporate research and development departments and the essence of this issue. 3. The role of corporate research and development departments in response to changes in innovation methods. 4. Building future domains and portfolio strategies by corporate research and development departments. 5. Fundraising strategies by corporate research and development departments. 6. Transformation plans for corporate research and development departments. 7. Career strategies for corporate researchers. 8. Q&A / Business card exchange.

[Instructor] Naoki Kunimine, President of Thermal Design Lab, Inc. [Key Lecture Content] The automotive industry is undergoing a significant transformation that occurs once every hundred years. As symbolized by CASE, constant connectivity through high-speed communication (Connected), autonomous driving (ADAS), and EVs (motors, inverters, batteries) all require high-speed, high-power (high-heat) devices. These semiconductor devices necessitate proper temperature management and efficient cooling. Since in-vehicle equipment is implemented in sealed units, heat dissipation materials and cooling devices are extensively used. Additionally, lithium batteries are sensitive to low temperatures and need to be heated to appropriate levels, but it is crucial to utilize thermal management that minimizes electrical energy consumption and makes use of waste heat. This lecture will explain the recent thermal issues in EVs and the corresponding cooling technologies.