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Exhibition marketing
An important marketing touchpoint in BtoB business is the real "exhibition." While online marketing is on the rise, it often does not lead to orders without face-to-face interaction, and the cost-effectiveness may not align. Our company aims to maximize "experiential value" as a key point in marketing at real exhibitions. A positive real experience at the exhibition can enhance the retention and recall of products and services. We will realize exhibition marketing that aims to maximize experiential value.