COLUMBUS PROJECT Co.,Ltd. List of Products and Services

As the minimum requirements for designing BtoB marketing, I have highlighted three points: - STP: Segmentation, Targeting, Positioning Select the market. Instead of classifying companies solely by attributes, classify them based on their challenges. - Customer Understanding: Customer Journey, Buyer Persona Customers have challenges, some of which they are aware of and some they are not. - Value Proposition Address the customer's challenges, pains, and gains, as well as your own services. Organize the story and context. *For more detailed information, you can view the related links. Please feel free to contact us for more details.*

In 2024, due to the utilization of AI, the "cliff of 2025," reskilling, and the shortage of human resources, both user companies and support companies believe that the importance of creating an organizational culture that can better utilize AI will increase. Furthermore, we feel that accumulating data assets and making regular investments for a future beyond one year will lead to long-term growth. *For more details, you can view the related links. Please feel free to contact us for more information.

I believe that BtoB owned media must be designed to fit BtoB businesses. As we enter the era of AI, how should we operate it? By expressing our company's identity. It should be positioned as our own media, not just for numerical KPIs. We are considering BtoB owned media beyond 2024. *You can view the detailed content of the article through the related links. For more information, please feel free to contact us.*

Our BtoB sales and marketing will enhance the overall performance of the organization from a holistic perspective. We have experience providing marketing support and inside sales support as our own services, which allows us to implement strategies on the ground, setting us apart from many consulting firms. We do not stop at theoretical discussions; we provide support until execution and results are achieved. 【Features】 ■ Current situation assessment & strategic outline planning ■ Agreement on marketing strategies across the organization ■ Customer understanding & execution planning workshops ■ KGI/KPI setting, qualitative and quantitative goal setting ■ Resource allocation & procurement ■ Execution & PDCA management *For more details, please refer to the related links or feel free to contact us.

At Columbus Project Co., Ltd., we provide "listing advertisement operation agency" services. We develop BtoB sales and marketing with a focus on communication. Rather than relying on tools, we center our approach around our clients, designing and managing purchasing psychology, messages, and stories, which has resulted in numerous achievements. Additionally, we offer support for various online media placements and coordination and management of participation in real and online exhibitions. Please feel free to consult with us. 【Features】 ■ Comprehensive support achievements in BtoB sales and marketing ■ Unique keyword design ■ Separation of design and operation roles, focusing on results-oriented management *For more details, please download the PDF or feel free to contact us.

We would like to introduce a case study of "listing advertisement operation agency" in OSS support services. Targeting engineers to managers in companies using OSS, the number of CV acquisitions doubled, and CPA was reduced by 50%. Our advertising operation features include comprehensive support achievements in BtoB sales and marketing, as well as unique keyword design. We also provide support for various online media placements and the coordination and operation of real online exhibitions. Please feel free to consult with us. 【Case Overview】 ■ Product: OSS Support Service ■ Service Price: Monthly 100,000 to 500,000 yen ■ Target: Engineers to managers in companies using OSS ■ Improvement: CV acquisitions approximately doubled / CPA reduced by 50% *For more details, please download the PDF or feel free to contact us.

We will introduce a case study of "listing advertisement operation agency" targeting small and medium-sized retail stores and farmers in the online shop cart and payment service sector. The service price starts at 30,000 yen per year. As a result of improvements, the number of conversions increased by 2.2 times. Our company is capable of implementing operational rules and performance evaluations that avoid the common issue of generating a large number of irrelevant leads typical in BtoB scenarios. Additionally, we also provide support for various online media placements and the coordination and management of participation in real online exhibitions. Please feel free to consult with us. 【Case Overview】 ■Product: Online shop cart and payment service ■Service price: Starting from 30,000 yen per year ■Target: Small and medium-sized retail stores, farmers, etc. ■Improvement: 2.2 times increase in conversions *For more details, please download the PDF or feel free to contact us.

Regarding PR services, we would like to introduce a case study of "listing advertisement operation outsourcing." The target was BtoC companies in retail, food, and furniture with approximately 300 employees. As a result of the improvements, CPA decreased by 37%, and the budget increased by 20%. In BtoB, we consider success to be measured by the number of orders and business negotiations. Due to the long lead time, it takes time for verification, so we assess whether appropriate operations are being conducted based on the quantity and quality of micro conversions. Please feel free to consult us when needed. 【Case Overview】 ■ Product: PR Services ■ Service Price: 1 million to 3 million yen ■ Target: BtoC companies in retail, food, and furniture with approximately 300 employees ■ Improvement: CPA decreased by 37% (budget increased by 20%) *For more details, please download the PDF or feel free to contact us.

We would like to introduce a case study of managing seminar attendance for monthly events through "listing advertisement operation outsourcing." The target was a major manufacturing company dealing with manufacturing parts and retargeting. As a result of the improvements, the number of conversions increased by 1.2 times. Our company also provides support for various online media placements and the coordination and operation of real online exhibitions. Please feel free to consult with us. 【Case Overview】 ■Product: Manufacturing parts ■Service Unit Price: Unknown; typically several million yen per company in the manufacturing industry ■Target: Major manufacturing companies, retargeting ■Improvement: Conversion numbers increased by 1.2 times (management of monthly seminar attendance) *For more details, please download the PDF or feel free to contact us.

We would like to introduce a case study of "listing advertisement operation outsourcing" conducted for a human resources system of a company with a sales scale of 50 billion yen, part of a major automobile manufacturer group. As a result of the improvements, the number of conversions, including micro-conversions, increased by 8.2 times. Our company generates many achievements by designing and operating purchasing psychology, messages, and stories centered around our clients, rather than relying on tools. Additionally, we also provide support for adjusting and managing various online media placements and participation in real online exhibitions. Please feel free to consult with us. 【Case Overview】 ■ Product: Human Resources System ■ Service Unit Price: 15 million to 100 million yen ■ Target: Companies with a sales scale of 50 billion yen / Major automobile manufacturer group ■ Improvement: 8.2 times increase in CV count, including micro-conversions *For more details, please download the PDF or feel free to contact us.

We would like to introduce a case study where we implemented "listing ad management services" in our inbound service for corporations. Targeting corporate offices and general affairs to executives, we achieved a 23% increase in click-through rates by comparing multiple ad operations and other companies' management. Our company generates significant results by designing and operating around customer psychology, messaging, and storytelling, rather than relying on tools. 【Case Overview】 ■ Product: Inbound service for corporations ■ Service Price: Starting from 10,000 yen per month ■ Target: Corporate offices, general affairs to executives ■ Improvement: 23% increase in click-through rates (comparison of multiple ad operations and other companies' management) *For more details, please download the PDF or feel free to contact us.

Our company offers a comprehensive operational support service for BtoB sales and marketing. We organize the information necessary for BtoB sales and marketing from the customer's perspective and design communication with customers utilizing data. Additionally, in BDR (targeted outbound sales), we operate initiatives tailored to the target, supporting precise customer acquisition from enterprise sales for large companies to small and medium-sized enterprises. 【Service Overview】 ■ Organization of requirements and issue setting ■ Market research and current lead situation analysis ■ Target definition, persona, and customer journey map formulation ■ Content design, MA/SFA design, operational design, and inside sales ■ Platform site – content design – lead nurturing *For more details, please download the PDF or feel free to contact us.

We would like to introduce our BtoB "MA/SFA Website Construction and PDCA Operation Support Service." In our owned website construction, we implement MA (Pardot) based on WordPress and other secure CMS to generate the leads necessary for sales. In managing BtoB marketing, we aim to solve all technical issues from planning to operation. 【Production and Construction Service Menu (Excerpt)】 ■ Strategy Planning and Consulting ■ Content Planning and Direction ■ Information Architecture ■ UI/UX Design ■ System Functional Requirements *For more details, please download the PDF or feel free to contact us.

We would like to introduce our "Lead Nurturing and Inside Sales Support Service." By combining inside sales with marketing (utilizing the website), it is possible to acquire high-quality leads and effective business negotiations. We manage prospective customers based on profile information and communicate with them using content that matches their needs. By implementing inside sales, we can thoroughly operate marketing and sales, appropriately elevating prospective customers. 【Inside Sales Service】 ■ Lead Generation - High-quality appointments through problem and solution proposals - Acquisition of targeted departments and key person leads ■ Lead Nurturing - Accurate information provision and proposals based on customer needs - Acquisition of high-quality business negotiations *For more details, please download the PDF or feel free to contact us.

We would like to introduce a case study of our "Sales/Marketing Comprehensive Operational Support Service." This was implemented targeting companies in BtoB business, regardless of industry, with over 300 employees, ranging from large corporations to medium-sized enterprises. Based on the hearing information from IS, we activated communication through content and step emails, depending on the operational status and scoring. [Case Overview] ■ Target: Companies in BtoB business, regardless of industry, with over 300 employees, ranging from large corporations to medium-sized enterprises. ■ Leads: Existing leads and uncontracted companies. ■ Trigger: Communication activated based on content and step emails using hearing information from IS and operational status. ■ Results: 2,000 leads per month converted into business negotiations initiated by IS & marketing, with 4 to 5 contracts secured monthly. *For more details, please download the PDF or feel free to contact us.

At Columbus Project Co., Ltd., we provide comprehensive support for exhibition marketing, addressing everything from specific needs to the overall strategy, which often lacks sufficient internal marketing resources. Our project team is primarily composed of members with corporate sales experience. Effective communication and flexible responses leave a lasting impression on customers and contribute to results. Additionally, we have experience in providing exhibition marketing support for national exhibitions (mainly in Tokyo and Osaka). Please feel free to contact us if you need assistance. 【Our Strengths】 ■ Support from marketing to on-site operations and sales ■ Enhance the experience on the day of the exhibition, which has the greatest impact ■ Cover content planning and system development as well ■ Sales personnel are placed with corporate sales experience *For more details, please download the PDF or feel free to contact us.

"Maris" is a BtoB marketing inside sales service that collaborates with inside sales managers and team members, bringing experience and providing spot support. You can directly converse with inside sales and confirm the genuine voices of customers, allowing for operations under the management of your company. Additionally, by sharing and viewing our Salesforce reports, you can quickly check the latest progress and customer information gathered from hearings, enhancing collaboration speed. 【Service Details】 ■ Two or more inside sales representatives ■ Activity information sharing via CustomerBoard ■ Company list ■ Phone environment/IP phone ■ Flexible inside sales operations ■ Support for operations via phone *For more details, please download the PDF or feel free to contact us.

We provide a Google Analytics integration solution utilizing the corporate database "LBC" offered by Yusona Corporation. By setting tags on your website, you can display and extract visiting companies on Google Analytics. Additionally, through the settings between Google Analytics and Ads, it is possible to run remarketing ads targeting individuals presumed to work for major manufacturers, utilizing corporate attributes to promote financial products. [Usage Methods] ■ Extraction of sales approach lists ■ Utilization of website improvement metrics ■ Remarketing ads *For more details, please download the PDF or feel free to contact us.

We will create business opportunities from customers through sales proposals. 1: Hypothesize the customer's situation and initiate communication. 2: Set proposal axes based on the customer's voice and needs (the gap between their goals and current state). 3: Present simple proposals multiple times and inquire whether to proceed to the next step. 4: Obtain opportunities for concrete business negotiations. Most corporate representatives have challenges and themes that need to be addressed. However, they often lack appropriate solutions and frequently do not consider how to implement them. By providing triggers for customers to promote, we will generate business opportunities. By documenting as a reproducible method, it will be possible to systematically continue creating projects.

As a project management professional, I lead and guide DX/AI projects to success. DX/AI projects can fail even when a team of professionals is assembled. We deeply understand the perspectives of both the client and the vendor, executing projects at a high level from planning to implementation. We create highly accurate plans, continuously check for risks, and manage progress with certainty. Columbus Project Management Our role is to accurately communicate the intentions of both the client and the vendor, managing the overall balance of the project team. This fosters a transparent environment where every member can contribute better proposals. We efficiently manage fundamental operations such as progress, quality, issue management, and information sharing by leveraging appropriate tools. We lead the entire project with the ultimate goal of helping the client achieve their business objectives. Furthermore, we collaborate with numerous experts in various fields, including sales & marketing, content creation, and advertising management. By clearly defining goals and organizing documentation, we facilitate smooth communication among project members, enabling a speedy and stable project operation. We also assist in building project teams from the ground up and procuring necessary resources as needed.