SBSマーケティング Company Profile

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On November 11, 2025, it published a page titled "Project Budget Overruns, Delays, and Increased Resource Load!? 'Scope Creep.'" 'Scope creep' refers to the gradual expansion of a project's initial scope without going through a formal process, leading to delays, budget overruns, and increased resource burdens. The page explains examples of occurrence, the negative impacts that can arise, as well as the causes and countermeasures. (Page Overview: Excerpt) ■ What is 'Scope Creep'? ■ Examples of 'Scope Creep' ■ Negative impacts caused by 'Scope Creep' ■ Causes of 'Scope Creep' ■ Countermeasures to prevent 'Scope Creep' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/scope-creep-2025-11/

Based on practical experience in both support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction primarily in the BtoB (business-to-business) sector. On November 6, 2025 (Thursday), they published a page titled "Does the impression and evaluation get determined by the 'third contact'? The 'Three Set Theory'." According to the 'Three Set Theory', people almost decide based on the impressions and evaluations from the first to the third contact with someone. The page explains the details of the three steps, communication methods to create a good impression for those who have had more than three contacts, and examples of application in business scenes. (Page Overview: Excerpts) ■ What is the 'Three Set Theory'? ■ The "three steps" that determine a person's impression of another ■ Points to be aware of when making contacts from the "first" to the "third" ■ How to give a "good impression" to those who have had "more than three" contacts? ■ Examples of applying the 'Three Set Theory' in business scenes (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/three-set-theory-2025-11/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, has published a page titled "Easier to Sustain 'Competitive Advantage' Continuously!? 'VRIO Analysis'" on November 4, 2025 (Tuesday). The 'VRIO Analysis' is a framework for understanding the competitive advantages over competitors and the management resources held by a company. It explains the four components that make up the analysis, the differences from SWOT analysis, the advantages and disadvantages (cautions) of using it, and the five steps of the analysis method. (Page Overview: Excerpts) ■ What is 'VRIO Analysis'? ■ The four components of 'VRIO Analysis' ■ Differences between 'VRIO Analysis' and 'SWOT Analysis' ■ Advantages of using 'VRIO Analysis' ■ Disadvantages of 'VRIO Analysis' ■ The five steps of 'VRIO Analysis' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/vrio-analysis-2025-11/