SBSマーケティング List of News Articles

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction primarily in the BtoB (business-to-business) sector. On September 8, 2026 (Tuesday), they published a page titled "Why Do We Create a 'Common Enemy' to Strengthen Unity?!" In corporate organizations and workplaces, having a "common enemy" can strengthen unity. The page explains examples of what can be considered a "common enemy," the psychological background that creates it, as well as the disadvantages and points of caution associated with creating a "common enemy." (Page Overview: Excerpts) ■ "Common enemies" that lead to unnecessary friction ■ Benefits of having a "common enemy" ■ Why create a "common enemy"? ■ Disadvantages and points of caution in creating a "common enemy" (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/why-create-a-common-enemy-to-strengthen-unity-2026-09/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On September 3, 2026 (Thursday), they published a page titled "Presenteeism: Unable to Concentrate on Work Despite Being at the Office, Leading to Decreased Productivity!?" Presenteeism refers to the phenomenon where employees are present at work but unable to focus on their tasks, resulting in decreased productivity. The page also explains a similar phenomenon called absenteeism, its negative impacts on companies, main causes, measurement methods, and improvement strategies. (Page Overview: Excerpts) ■ What is "Presenteeism"? ■ What is "Absenteeism"? ■ What negative impacts does "Presenteeism" have on companies? ■ Causes and measurement methods of "Presenteeism" ■ What are the methods to improve "Presenteeism"? (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/presenteeism-2026-09/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On September 1, 2026 (Tuesday), they published a page titled "Why Does 'Forgetting to Cancel a Subscription' Happen?!" Have you ever forgotten to cancel a subscription and ended up continuing the contract? This phenomenon, also known as "dormant billing" or "subscription ghosting," is explained with a focus on its causes. (Page Overview: Excerpt) ■ What is "Forgetting to Cancel a Subscription"? ■ Is "Forgetting to Cancel a Subscription" Contributing Significantly to Revenue!? ■ Continuing "Dormant Billing" Can Lead to "Invisible Debt" ■ "Mechanisms" and "Misunderstandings" That Hinder Cancellations ■ Psychological Factors Behind "Forgetting to Cancel" ■ Measures to Prevent "Forgetting to Cancel a Subscription" (DL Content Only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/forgetting-to-cancel-a-subscription-2026-09/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On August 27, 2026 (Thursday), we published the "Notice of Content Gift List Page Update 24." We are pleased to introduce the updated "Useful for Business! Downloadable Content" page with 6 new contents added! (Page Overview: Excerpt) ■ Added 3 contents to the core of marketing: 'Strategy and Tactics'! ■ Added 3 contents to the important area of marketing organization: 'Performance Evaluation and Management'! ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-content-gift-list-page-update24-2026-08/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction primarily in the BtoB (business-to-business) sector. On August 25, 2026 (Tuesday), they published the "Notice of Renewal of Owned Media Articles! 23" page. This is a notice of the renewal of six articles. (Overview of the page: Excerpts) ■ Does believing in a causal relationship increase the frequency of behavior? 'Superstitious Behavior' ■ Does the psychology of wanting to buy everything increase sales and create repeat customers? 'Diderot Effect' ■ Can we change decision-making and behavior by taking advantage of reactance? 'Psychological Reactance' ■ Is the 'setting' of business negotiations the key to success? 'Home Effect' ■ Does making people wonder "why?" increase attention? 'Cognitive Dissonance' ■ Do we start to selectively filter only the information we are interested in? 'Cocktail Party Effect' ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-renewal-of-ownedmedia-articles23-2026-08/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On August 20, 2026 (Thursday), they published a page titled "Does being 'mentioned without a link' on the web lead to indirect SEO effects!? 'Citation Effect'". The 'Citation Effect' refers to the indirect SEO benefits that arise when a site name, product name, or company name is mentioned on the web without accompanying links. Why is 'citation' necessary? The page explains the relationship with 'SEO measures' and 'backlinks', the benefits obtained, methods for acquiring citations, how to investigate acquisition status, as well as strategies and precautions. (Page Overview: Excerpts) ■ What is the 'Citation Effect'? ■ How to investigate the status of citation acquisition ■ Methods for acquiring 'citations' ■ Precautions regarding the 'Citation Effect' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/citation-effect-2026-08/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On August 18, 2026 (Tuesday), they published a page titled "Are you exhausting yourself mentally and physically by serving your colleagues at work? 'Self-Sacrificing Giver'." The 'Self-Sacrificing Giver' ignores their own interests to serve others, leading to mental and physical exhaustion. The page explains the three characteristics of humans that include 'Givers', the traits and scenarios of 'Self-Sacrificing Givers', the psychological backgrounds they fall into, and methods to become a healthy 'Other-Oriented Giver'. (Page Overview: Excerpt) ■ What is a 'Self-Sacrificing Giver'? ■ Common scenarios for the emergence of 'Self-Sacrificing Givers' in the workplace ■ Psychological backgrounds that 'Self-Sacrificing Givers' fall into ■ Methods to become a healthy 'Other-Oriented Giver' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/self-sacrificing-giver-2026-08/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, has published a page titled "What are the 'Two Pricing Strategies' that are helpful when releasing new products or services?!" on August 13, 2026 (Thursday). The page explains two pricing strategies, 'Penetration Pricing' and 'Skimming Pricing,' that are useful when launching new products or services. (Page Overview: Excerpt) ■ Three key points to consider in "Pricing" ■ What is 'Penetration Pricing'? ■ Features and benefits of 'Penetration Pricing' ■ What is 'Skimming Pricing'? ■ Main features of 'Skimming Pricing' ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/two-pricing-strategies-2026-08/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction mainly in the BtoB (business-to-business) sector. On August 11, 2026 (Tuesday), we published a page titled "Is it trying to shift the 'point of discussion' by criticizing 'tone and emotional behavior' instead of 'statements and claims'? 'Tone Policing'." 'Tone policing' is when one focuses on criticizing the way something is communicated (tone and rhetoric) rather than the content of what is being asserted, thereby refusing to engage in discussion or attempting to divert the topic. This page explains the origins of 'tone policing' in Japan, its main characteristics, issues, specific examples, causes of occurrence, its relationship with 'microaggressions', and methods to mitigate its occurrence. (Page Overview: Excerpts) ■ What is 'tone policing'? ■ Issues and specific examples of 'tone policing' ■ Why does 'tone policing' occur? ■ Methods to mitigate the occurrence of 'tone policing' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/tone-policing-2026-08/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On August 6, 2026 (Thursday), they published a page titled "Do Others 'Speak for' You to Justify Your Claims!? The 'Itako Argumentation'". The 'Itako Argumentation' (Itako Art) attempts to justify one's claims or subjective interpretations by 'speaking for' the will of third parties, deceased individuals, or fictional characters. The page explains what an 'Itako' is and the cases in which the 'Itako Argumentation' is used. (Page Overview: Excerpts) ■ What is the 'Itako Argumentation' (Itako Art)? ■ What exactly is an 'Itako'? ■ Examples of the 'Itako Argumentation' ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/itako-argumentation-2026-08/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On August 4, 2026, they published a page titled "Are Backlinks Still Necessary as AI Search Becomes Widespread?" Currently, internet searches display AI-generated summaries that can be used as decision-making materials depending on the content. In this situation, some may wonder, "Is traditional SEO no longer meaningful?" The page explains the differences between traditional search behavior and AI search, as well as the elements that will remain important in AI search. (Page Overview: Excerpt) ■ "Information Search" Changing Due to AI ■ "High-Quality Backlinks" = "Trust Score for AI" ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/are-backlinks-still-necessary-as-ai-search-becomes-widespread-2026-08/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On July 30, 2026 (Thursday), they published the "Notice of Content Gift List Page Update 23." We would like to introduce the "Useful for Business! Downloadable Content" page, which has added 6 new contents and updated 5 contents! (Page Overview: Excerpts) ■ Added 3 contents to the core of marketing: 'Strategy and Tactics' ■ Added 2 contents and updated 5 contents for 'Behavioral Psychology Techniques' that can be a shortcut to business success ■ Added 1 content on 'Human Resource Evaluation and Management,' which is also important in marketing organizations ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-content-gift-list-page-update23-2026-07/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On July 28, 2026 (Tuesday), they published the "Notice of Renewal of Owned Media Articles! 22" page. This is a notice of the renewal of five articles. (Page Overview: Excerpts) ■ Convey nuances to enhance appeal! 'Onomatopoeia Effect' ■ How to break the atmosphere of "difficult to ask questions" seen from the Sakura incident of job hunting seminars!? (Psychological Safety) ■ Do you feel that change will result in loss!? 'Status Quo Bias' ■ Does it have a significant impact on purchase decision-making!? 'Social Proof' ■ Do you prioritize immediate desires and end up postponing what you should do!? 'Present Bias' ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-renewal-of-ownedmedia-articles22-2026-07/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On July 23, 2026, it published a page titled "Dynamic Pricing: Adjusting Prices Flexibly According to Demand!?" Dynamic pricing (a dynamic pricing strategy) adjusts the prices of products and services based on market conditions (the balance of supply and demand). The page explains the advantages and disadvantages, conditions for price fluctuations, practical examples, the price determination process, key points for implementation, and differences from other pricing strategies. (Page Overview: Excerpts) ■ What is "Dynamic Pricing"? ■ Advantages and disadvantages of implementation ■ Conditions for price fluctuations ■ Practical examples ■ Price determination process and key points for implementation ■ Differences from "Skimming Pricing" and "Penetration Pricing" (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/dynamic-pricing-2026-07/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction primarily in the BtoB (business-to-business) sector. On July 21, 2026, they published a page titled "Clearly 'Different Elements' Stand Out and Are More Memorable!? 'Isolation Effect (Von Restorff Effect)'". The 'Isolation Effect (Von Restorff Effect)' refers to a psychological phenomenon where an 'alien presence' among similar items or those arranged in the same pattern tends to be remembered unconsciously. The page explains specific examples, practical applications in business, steps for utilization, key points for effective use, and precautions. (Page Overview: Excerpts) ■ What is the 'Isolation Effect (Von Restorff Effect)'? ■ Specific examples of the 'Isolation Effect (Von Restorff Effect)' ■ Practical examples in business such as web marketing ■ Steps for utilization ■ Key points for utilization (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/von-restorff-effect-2026-07/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On July 16, 2026 (Thursday), they published a page titled "A New Common Sense for Building Organizations Where People Don't Leave!? 'Retention Management.'" 'Retention Management' refers to strategic HR measures aimed at preventing employee turnover and ensuring that employees can continuously demonstrate their abilities. The page explains the reasons for its growing attention, the characteristics of companies that should adopt it, the benefits gained from implementing it, practical examples within companies, and key points and methods for implementation. (Page Overview: Excerpts) ■ "Measures to Prevent Talent Drain" that are starting to attract attention ■ Why is it gaining attention? ■ Characteristics of companies that should adopt it and the benefits gained from implementation ■ Practical examples and key points for implementation ■ How to implement 'Retention Management' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/retention-management-2026-07/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On July 14, 2026, they published a page titled "Setting Products and Services at a 'High Price' to Recover Costs in a Short Period!? 'Skimming Pricing'." 'Skimming Pricing' aims to recover costs quickly by setting a 'high price' when launching new products or services in the market. The page explains the main features and practical examples, as well as cases suitable for adopting this pricing strategy and points to consider. (Page Overview: Excerpts) ■ What is 'Skimming Pricing' (Creaming Absorption Pricing Strategy)? ■ Practical examples of 'Skimming Pricing' ■ Cases and considerations suitable for adopting 'Skimming Pricing' ■ Differences from 'Penetration Pricing' and 'Dynamic Pricing' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/skimming-pricing-2026-07/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On July 9, 2026, they published a page titled "How to Quickly Gain Market Share by Setting New Products and Services at a 'Low Price'!? 'Penetration Pricing.'" Penetration pricing (market penetration pricing strategy) aims to set prices lower than competitors during the market entry phase of new products or services to expand market share and acquire users. The page explains its features and benefits, practical examples, a three-step flow, four conditions for successful implementation, and differences from 'skimming pricing' and 'dynamic pricing.' (Page Overview: Excerpt) ■ What is 'Penetration Pricing'? ■ Features, benefits, and practical examples ■ Steps for implementation and conditions for success ■ Differences from other pricing strategies (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/penetration-pricing-2026-07/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, published a page titled "High Motivation at First, but It Decreases as You Get Used to It!? 'Honeymoon Hangover Effect'" on July 7, 2026 (Tuesday). The "Honeymoon Hangover Effect" refers to the phenomenon where motivation increases at first when there is an opportunity for a fresh start, but decreases over time. The page explains the mechanisms behind this effect, examples of its occurrence in daily life and business scenes, and countermeasures. (Page Overview: Excerpts) ■ Mechanism of the 'Honeymoon Hangover Effect' ■ Examples of the 'Honeymoon Hangover Effect' in daily life ■ Examples and countermeasures of the 'Honeymoon Hangover Effect' in business scenes (some content available for download only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/honeymoon-hangover-effect-2026-07/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On July 2, 2026 (Thursday), we published the page "Announcement of Article Publication & Backlink Service on the Corporate Site of DR '70'" on our website. This is an announcement regarding the "Article Publication & Backlink Service on the Corporate Site of SBS Marketing Co., Ltd. for DR '70'" listed on Coconala. (Page Overview: Excerpt) ■ Service Details ■ What are the benefits of this service? What effects can be expected? ■ About the owned media for article publication and backlinks ■ Genres applicable to the service (e.g.) ■ Items to prepare after purchase ■ Process and delivery after application ■ Important points to note when purchasing, etc. ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/article-publication-and-backlink-on-the-sbsmarketingcoltd-website-2026-07/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On June 30, 2026 (Tuesday), we published the "Notice of Content Gift List Page Update 22." We are pleased to introduce the "Useful for Business! Downloadable Content" page, which has added a total of 8 contents and updated 1 content! (Page Overview: Excerpts) ■ Added 1 content on 'Basic Knowledge' related to marketing, customer acquisition, and sales promotion! ■ Added 4 contents and updated 1 content on 'Behavioral Psychology Techniques' that can be a shortcut to business success! ■ Added 2 contents on 'Human Resource Evaluation and Management,' which are also important in marketing organizations! ■ You won't regret knowing! Added 1 content on 'Trivia in the Marketing Field'! ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-content-gift-list-page-update22-2026-06/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On June 25, 2026 (Thursday), they published the "Notice of Renewal of Owned Media Articles! 21" page. This is a notice of the renewal of seven articles. (Page Overview: Excerpts) ■ What is the difference between BtoB and BtoC? ■ The more you try to hide it, the more it spreads!? The 'Streisand Effect' ■ Does feeling 'progress' increase motivation!? The 'Endowed Progress Effect' ■ Do past experiences influence subsequent actions and thoughts!? The 'Affordance Effect' ■ Believing that your thoughts are correct and that many others think the same 'False Consensus Effect' ■ If there's no impact, it gets ignored!? The 'Salience Effect' ■ What is the difference between 'Kasuhara' and 'complaints'!? ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-renewal-of-ownedmedia-articles21-2026-06/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, has published a page titled "Do the actions and emotions of others 'reflect' in your mind?! 'Mirror Neurons'" on June 23, 2026 (Tuesday). 'Mirror neurons' refer to the nerve cells that react as if one is acting when observing others' actions. The page explains examples that occur in everyday life and their applications in business scenarios. (Page Overview: Excerpts) ■ What are 'Mirror Neurons'? ■ Everyday examples of 'Mirror Neurons' ■ Examples and occurrences of 'Mirror Neurons' in business scenes ■ Applications of 'Mirror Neurons' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/mirror-neuron-2026-06/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction mainly in the BtoB (business-to-business) sector. On June 18, 2026, they published a page titled "The 'IKEA Effect': Feeling 'Value' Beyond Price or Developing 'Attachment'!?" The 'IKEA Effect' refers to the phenomenon where buyers feel a 'higher value' or develop 'attachment' to items they have assembled or created themselves, surpassing their actual objective value. The page explains the mechanisms behind this effect, examples of its occurrence, applications in business contexts, its relationship with the endowment effect and the Concorde effect, as well as points of caution and disadvantages. (Page Overview: Excerpts) ■ What is the 'IKEA Effect'? ■ Examples of the 'IKEA Effect' ■ The 'IKEA Effect' and the 'Endowment Effect' and 'Concorde Effect' ■ Cautions and disadvantages of the 'IKEA Effect' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/ikea-effect-2026-06/

Based on practical experience in both support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction primarily in the BtoB (business-to-business) sector. On June 16, 2026 (Tuesday), they published a page titled "Facilitating Communication in the Workplace!? 'The Principle of Amakusa.'" "The Principle of Amakusa" is a conversation technique derived from the initials of "Aizuchi" (backchanneling), "Summary," "Question," and "Praise." The page explains the four components that make up this principle, as well as points and precautions for its application. (Page Overview: Excerpts) ■ What are the "Rules of Conversation" to become a good listener? ■ What is "The Principle of Amakusa"? ■ Points and precautions when utilizing "The Principle of Amakusa." ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/the-principle-of-amakusa-2026-06/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On June 11, 2026 (Thursday), they published a page titled "Aggressive Bully: Trying to Intimidate Others with an Overbearing Attitude and Control through 'Fear'!?" The "Aggressive Bully" tries to intimidate others with an overbearing attitude and control them through "fear." The page explains the characteristic behaviors, the negative impacts of allowing "Aggressive Bullies" to go unchecked, the causes of becoming an "Aggressive Bully," and how to deal with them. (Page Overview: Excerpts) ■ What is an "Aggressive Bully"? ■ Characteristic behaviors of an "Aggressive Bully" ■ Negative impacts of allowing an "Aggressive Bully" to go unchecked ■ Why do people become "Aggressive Bullies"? ■ How to deal with "Aggressive Bullies" (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/aggressive-bully-2026-06/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, has published a page titled "Are Others 'Stealing' Your Ideas and Achievements? 'Credit Stealer'" on June 9, 2026 (Tuesday). The 'Credit Stealer' is someone who takes others' ideas and achievements as their own. The page explains the main characteristics and negative impacts of credit stealers, the reasons why they take credit for others' achievements, and defense strategies to avoid becoming a victim. (Page Overview: Excerpts) ■ Could there be one in your workplace? "Idea Thief (Intellectual Thief)" ■ Main characteristics of 'Credit Stealers' and their negative impacts ■ Why do 'Credit Stealers' take credit for others' achievements? ■ Defense strategies to avoid becoming a victim of 'Credit Stealers' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/credit-stealer-2026-06/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On June 4, 2026, we published a page titled "Do We Tend to Set 'Forecasts' Too Optimistically? The 'Planning Fallacy'." The 'Planning Fallacy' refers to the psychological phenomenon where the time, costs, and risks required to complete tasks are "underestimated," while the benefits are "overestimated." The page explains examples of its occurrence, the factors that lead to it, and methods to overcome it. (Page Overview: Excerpts) ■ What is the 'Planning Fallacy'? ■ Examples of the 'Planning Fallacy' ■ Why does the 'Planning Fallacy' occur? ■ What are the methods to overcome the 'Planning Fallacy'? (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/planning-fallacy-2026-06/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On June 2, 2026 (Tuesday), they published a page titled "Are You Unknowingly Sabotaging Your Own 'Goal Achievement,' 'Success,' and 'Happiness'?! 'Self-Sabotage.'" 'Self-Sabotage' refers to the actions and thought patterns that unconsciously hinder one's own goal achievement and success. The page explains the main signs of self-sabotage, the factors that lead one to interfere with their own goal achievement and success, and methods to break the 'vicious cycle' of self-sabotage. (Page Overview: Excerpts) ■ What is 'Self-Sabotage'? ■ Main signs of 'Self-Sabotage' ■ Why do we interfere with our own 'goal achievement and success'? ■ How to break the 'vicious cycle' of 'Self-Sabotage'? (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/self-sabotage-2026-06/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services mainly related to marketing, sales promotion, and customer acquisition in the BtoB (business-to-business) sector. On May 28, 2026 (Thursday), we published the "Notice of Content Gift List Page Update 21." We are pleased to introduce the "Useful for Business! Downloadable Content" page, which has added a total of four new contents: "Energy Vampire," "Fear of Success," "Human Resource Evaluation Errors Due to the Halo Effect," and "Heinrich's Law"! (Page Overview: Excerpts) ■ Added 1 content on "Behavioral Psychology Techniques," which can be a shortcut to business success! ■ Added 3 contents on "Human Resource Evaluation and Management," which are also important in marketing organizations! ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-content-gift-list-page-update21-2026-05/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, has published the "Notice of Renewal of Owned Media Articles! Page 20" on May 26, 2026 (Tuesday). This is a notice about the renewal of two articles that explain the "Halo Effect," a common error in personnel evaluations that can distort the overall assessment due to the influence of a specific characteristic, and the "Heinrich's Law," which states that behind one major accident, there are 29 minor accidents and 300 near-miss incidents. (Page Overview: Excerpts) ■ How to prevent personnel evaluation errors that are likely to occur due to the "Halo Effect"!? ■ Behind one major accident, there are 29 minor accidents and 300 "near misses"!? The "Heinrich's Law" ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-renewal-of-ownedmedia-articles20-2026-05/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On May 21, 2026, they published a page titled "Do You Unconsciously Avoid 'Achieving'!? 'Fear of Success'". The 'Fear of Success' is a psychological tendency to unconsciously avoid 'success'. The page explains the causes and mechanisms of its occurrence, examples of its occurrence, and approaches to overcome it. (Page Overview: Excerpts) ■ What is 'Fear of Success'? ■ Main causes and mechanisms of 'Fear of Success' ■ Examples of 'Fear of Success' ■ Approaches to overcome 'Fear of Success' (DL content only) ■ It's important to challenge considering 'Fear of Success'! (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/fear-of-success-2026-05/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On May 19, 2026, it published a page titled "Do Others' Willpower and Energy Unconsciously Drain You? 'Energy Vampire.'" Like a vampire, the 'Energy Vampire' unconsciously drains the willpower and energy of those around them, leaving them mentally and physically exhausted. The page explains the negative effects they have on those nearby, countermeasures, and how to cope if you think, "I might be an energy vampire." (Page Overview: Excerpt) ■ What is an 'Energy Vampire'? ■ The effects of an 'Energy Vampire' ■ How to deal with an 'Energy Vampire' ■ What to do if you think "I might be an energy vampire..." (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/energy-vampire-2026-05/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On May 14, 2026 (Thursday), we published the "Notice of Content Gift List Page Update 20." We are pleased to introduce the updated "Useful for Business! Downloadable Content" page with 9 new additions! (Page Overview: Excerpts) ■ Added 1 content on 'Strategy and Tactics,' which is the foundation of marketing! ■ Added 2 contents on 'Behavioral Psychology Techniques,' which can be a shortcut to business success! ■ Added 4 contents on 'Performance Evaluation and Management,' which are also important in marketing organizations! ■ You won't regret knowing! Added 2 contents on 'Trivia in the Marketing Field'! ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-content-gift-list-page-update20-2026-05/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On May 7, 2026 (Thursday), we published the "Notice of Renewal of Owned Media Articles! 19" page. This is a notice about the renewal of two articles that explain the 'Dilbert Principle,' which promotes "inappropriate personnel" to prevent damage to corporate organizations, and 'Parkinson's Law,' which causes tasks to take longer as deadlines approach, even when there is ample time. (Page Overview: Excerpts) ■ Promoting inappropriate personnel to minimize damage to corporate organizations!? 'Dilbert Principle' ■ Even though there should have been enough time, tasks end up being completed right before the deadline... The common trap of 'Parkinson's Law' ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-renewal-of-ownedmedia-articles19-2026-05/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On April 23, 2026, it published a page titled "Seeing 'the organization you belong to' and 'yourself' as one!? 'Group Identification.'" 'Group Identification' is when an individual perceives the beliefs, values, and behavioral patterns of a specific group as "their own," integrating the group with the self. The page explains the original meaning of "identification," the characteristics and impacts of 'Group Identification,' typical examples, the background of its occurrence, and its relationship and disadvantages in relation to 'Viral Marketing.' (Page Overview: Excerpts) ■ The psychological process of highly valuing the belonging organization and identifying oneself with it ■ Main characteristics and typical examples of 'Group Identification' ■ The impact of 'Group Identification' in corporate organizations ■ Relationship with 'Viral Marketing' ■ Risks arising from 'Group Identification' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/group-identification-2026-04/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On April 21, 2026 (Tuesday), they published a page titled "Can Projects Be Executed Smoothly!? 'RACI (Chart)'". 'RACI (Racy)' visualizes the roles and responsibilities of each member in projects, allowing the entire team to understand them. The page explains the four elements that make up the 'RACI Chart', the advantages and disadvantages of using it, the necessary timing and how to create it, precautions when using it, and frameworks related to 'RACI'. (Page Overview: Excerpt) ■ The four elements that make up the 'RACI Chart' ■ Advantages and disadvantages of the 'RACI Chart' ■ How to create a 'RACI Chart' and precautions when using it ■ Derived frameworks of the 'RACI Chart' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/raci-chart-2026-04/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On April 16, 2026 (Thursday), they published the page "Divide the Difficulties! 'Divide and Conquer.'" "Divide and Conquer" refers to a method of breaking down a "large and complex problem" into "smaller problems," solving each one individually, and then integrating them to ultimately resolve the original issue. The page explains the benefits of "dividing difficulties," points to consider when dividing, and practical examples. (Page Overview: Excerpt) ■ "Divide the Difficulties!" ■ The origin and derivation of "Divide and Conquer" ■ Benefits of "dividing difficulties" ■ Points to consider when dividing problems or tasks ■ Practical examples of "Divide and Conquer" (DL content only) ■ Framework embodying "Divide the Difficulties" (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/divide-and-conquer-2026-04/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On April 14, 2026 (Tuesday), they published a page titled "Are 'Highly Qualified People' More Likely to Be Rejected or Resign? 'Over-Qualification'." 'Over-Qualification' refers to a state where one's skills and educational background exceed those required for the job or responsibilities being applied for. The page explains the situation in Japan where 'highly skilled personnel' are not being fully utilized, the causes of this issue, the negative impacts it can create, and potential solutions. (Page Overview: Excerpts) ■ Are candidates rejected or do they resign because they are "too excellent"? ■ Why does a "mismatch" occur? ■ Negative impacts resulting from 'Over-Qualification' ■ Solutions to 'Over-Qualification' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/over-qualification-2026-04/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On April 9, 2026 (Thursday), they published a page titled "If you act based on a 'prediction' of success, will it come true as expected?! 'Self-Fulfilling Prophecy.'" The 'self-fulfilling prophecy' suggests that if you act based on unfounded 'beliefs' or 'predictions,' the reality will ultimately manifest as such. The page explains the examples of occurrence and the factors influencing outcomes, including 'expectations from others' and 'expectations of oneself,' as well as points to be cautious about regarding the 'self-fulfilling prophecy.' (Page Overview: Excerpts) ■ Will 'actions in line with expectations' lead to 'results as expected'? ■ Examples of 'self-fulfilling prophecies' ■ 'Expectations from others' and 'expectations of oneself' that influence outcomes ■ Cautions regarding the 'self-fulfilling prophecy' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/self-fulfilling-prophecy-2026-04/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On April 7, 2026 (Tuesday), they published a page titled "Are You Offloading Your Work onto Others!? 'Task Damper.'" The 'Task Damper' delays work like a damper and cleverly shifts responsibilities and tedious tasks that one should handle onto colleagues or subordinates. The page explains its main features and the factors that lead to falling into this trap. (Page Overview: Excerpts) ■ What is a 'Task Damper'? ■ Features of the 'Task Damper' ■ Causes of Falling into the 'Task Damper': Psychological and Personality Background ■ Causes of Falling into the 'Task Damper': Workplace Environment and Structural Factors (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/task-damper-2026-04/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On April 2, 2026 (Thursday), they published a page titled "Does 'Keep Worrying' and 'Do It Right Away' Lead to the Same Results? 'First Chess Theory'." In chess, the 'First Chess Theory' states that both a move thought out in 5 seconds and one considered for 30 minutes yield the same result 86% of the time. This theory, which is also applicable in business contexts, explains the factors that make it possible, the reasons it attracts attention, as well as points of caution and hidden "traps." (Page Overview: Excerpts) ■ "Is it true that whether you decide in 5 seconds or take 30 minutes to think, 86% of the results are the same?" ■ Factors that enable the 'First Chess Theory' and reasons for its attention ■ Cautions and hidden "traps" of the 'First Chess Theory' ■ Insights gained from the 'First Chess Theory' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/first-chess-theory-2026-04/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. The "Notice of Content Gift List Page Update 19" was published on March 31, 2026 (Tuesday). We are pleased to introduce the "Useful for Business! Downloadable Content" page, which has added 7 new contents and updated 2 contents! (Page Overview: Excerpts) ■ Added 1 content and updated 1 content on "Strategies and Tactics," which are fundamental to marketing! ■ Added 5 contents and updated 1 content on "Personnel Evaluation and Management," which are also important in marketing organizations! ■ It's good to know! Added 1 content on "Trivia in the Marketing Field"! ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-content-gift-list-page-update19-2026-03/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On March 26, 2026 (Thursday), we published the "Notice of Renewal of Owned Media Articles! 18" page. This is a notice about the renewal of two articles: one explaining the 'paywall,' which refers to a business model that allows access to online content by meeting certain conditions, and the other discussing the 'ineffective worker,' who, despite being enthusiastic about their work, lacks judgment and efficiency, causing confusion and negative impacts within the organization. (Page Overview: Excerpts) ■ Is there a high "wall" between free and paid!? 'Paywall' ■ Can "misguided efforts" lead to confusion and damage!? 'Ineffective Worker' ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-renewal-of-ownedmedia-articles18-2026-03/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On March 24, 2026 (Tuesday), they published a page titled "An Essential Mindset for Any Job!? 'The ABCs of Work.'" "The ABCs of Work" means "to do the obvious things," "not to take them lightly," and "to do them properly." The page explains the details and examples of "The ABCs of Work," the reasons why one may fail to carry out the obvious tasks, and the pitfalls of the "obvious." (Page Overview: Excerpts) ■ What are "The ABCs of Work"? ■ Examples of "The ABCs of Work" ■ Why are "The ABCs of Work" necessary? ■ Why do we neglect the "obvious" things? ■ Beware of the pitfalls of the "obvious"! (DL content only) ■ "The ABCDEs of Work" (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/abc-of-work-2026-03/