SBSマーケティング List of News Articles

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On November 5, 2026 (Thursday), they published a page titled "Under Promise, Over Deliver: Achieving Results Beyond Expectations!" "Under Promise, Over Deliver" surprises and delights by lowering the bar and significantly exceeding results. The page explains the benefits, three specific examples, points of caution, and the pitfalls of "Over Promise, Under Deliver." (Page Overview: Excerpt) ■ Benefits and specific examples of "Under Promise, Over Deliver," and points of caution ■ The pitfalls of "Over Promise, Under Deliver" (DL content only) ■ What methods can prevent the monotony of expectations despite the risks? (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/under-promise-over-deliver-2026-11/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On November 3, 2026 (Tuesday, holiday), they published a page titled "Believing in Yourself Leads to Success!? The 'Galatea Effect'." The 'Galatea Effect' refers to the positive influence on actions and outcomes that arises from having positive expectations about oneself, such as believing "I can do it." The page explains the mechanisms behind its occurrence, examples of its application, tips for enhancing its effects, and the differences from the often-confused 'Pygmalion Effect.' (Page Overview: Excerpts) ■ The psychological mechanisms behind the 'Galatea Effect' ■ Examples of the 'Galatea Effect' in practice ■ Tips for enhancing the 'Galatea Effect' ■ Differences from the 'Pygmalion Effect' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/galatea-effect-2026-11/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On Thursday, October 29, 2026, we published the "Notice of Content Gift List Page Update 26." We are pleased to introduce the "Useful for Business! Downloadable Content" page, which has added 7 new contents and updated 2 contents! (Page Overview: Excerpts) ■ Added 1 content to the core of marketing: 'Strategy and Tactics' ■ Added 5 contents and updated 1 content on 'Behavioral Psychology Techniques' that can be a shortcut to business success ■ Added 1 content and updated 1 content on 'Human Resource Evaluation and Management,' which is also important in marketing organizations ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-content-gift-list-page-update26-2026-10/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, has published the "Notice of Renewal of Owned Media Articles! Page 25" on October 27, 2026 (Tuesday). This is a notice regarding the renewal of articles on the "Pygmalion Effect" and the "Principle of Reciprocity." (Page Overview: Excerpts) ■ Does expecting and praising lead to higher results!? "Pygmalion Effect" ■ Does receiving kindness from others make you feel like you have to "return the favor"!? "Principle of Reciprocity" ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-renewal-of-ownedmedia-articles25-2026-10/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, has published a page titled "Does Your Consumption Behavior Change Due to the Influence of Others!? 'Demonstration Effect'" on Thursday, October 22, 2026. The 'Demonstration Effect' refers to how one's consumption behavior can change due to the influence of others' consumption behavior. The page explains the mechanism behind its occurrence, the differences from similar concepts, examples of its application, and points to consider when utilizing it. (Page Overview: Excerpts) ■ What is the 'Demonstration Effect'? ■ The mechanism behind the occurrence of the 'Demonstration Effect' ■ Differences between the 'Demonstration Effect' and similar concepts ■ Examples of utilizing the 'Demonstration Effect' ■ Points to consider when utilizing the 'Demonstration Effect' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/demonstration-effect-2026-10/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector, based on practical experience in support companies and business companies, published a page titled "Does repeated exposure lead to the recognition that 'this information is correct'? 'Illusion of Truth Effect'" on Tuesday, October 20, 2026. When the same information is seen and heard repeatedly, it becomes easier to recognize it as "true," known as the 'Illusion of Truth Effect' (or Truth Error Effect). The page explains specific examples, the mechanisms behind its occurrence, differences from similar concepts, and countermeasures. (Page Overview: Excerpts) ■ What is the 'Illusion of Truth Effect'? ■ Specific examples of the 'Illusion of Truth Effect' ■ Mechanisms behind the occurrence of the 'Illusion of Truth Effect' ■ Differences between the 'Illusion of Truth Effect' and similar concepts ■ Countermeasures for the 'Illusion of Truth Effect' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/illusion-truth-effect-2026-10/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction mainly in the BtoB (business-to-business) sector. On October 15, 2026 (Thursday), they published a page titled "Is it easier to develop a favorable impression by being kind to others than by being treated kindly? The 'Benjamin Franklin Effect'." The 'Benjamin Franklin Effect' suggests that being kind to others leads to stronger feelings of affection than receiving kindness from them. The page explains the mechanism behind this phenomenon, similar psychological effects, examples of application, and key points for practical implementation. (Page Overview: Excerpts) ■ What is the 'Benjamin Franklin Effect'? ■ The mechanism behind the occurrence of the 'Benjamin Franklin Effect' ■ Psychological effects similar to the 'Benjamin Franklin Effect' and examples of application ■ Key points for practicing the 'Benjamin Franklin Effect' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/ben-franklin-effect-2026-10/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On October 13, 2026 (Tuesday), they published a page titled "Does 'Self-Esteem' Depend on the Level of the Group One Belongs To!? The 'Big Fish in a Little Pond Effect'." The 'Big Fish in a Little Pond Effect' suggests that self-esteem is influenced by the level of the group one belongs to. The page explains the mechanisms behind this phenomenon, examples of its occurrence, and how it differs from the 'Dunning-Kruger Effect.' (Page Overview: Excerpt) ■ What is the 'Big Fish in a Little Pond Effect'? ■ Examples of the 'Big Fish in a Little Pond Effect' ■ Differences from the 'Dunning-Kruger Effect' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/big-fish-little-pond-effect-2026-10/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, has published a page titled "Does Recall Change Depending on the Environment and Situation When Information is Memorized!? 'Encoding Specificity Principle'" on October 8, 2026 (Thursday). The 'Encoding Specificity Principle' states that the closer the surrounding environment and psychological state are to when the information was memorized, the easier it becomes to recall that information. The page explains the mechanisms involved, empirical experiments, examples of occurrence, and key points for utilizing this principle. (Page Overview: Excerpts) ■ What is the 'Encoding Specificity Principle'? ■ Mechanism of the 'Encoding Specificity Principle' ■ Empirical experiments of the 'Encoding Specificity Principle' ■ Examples of occurrence of the 'Encoding Specificity Principle' ■ Key points for utilizing the 'Encoding Specificity Principle' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/encoding-specificity-principle-2026-10/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On October 6, 2026 (Tuesday), they published a page titled "Does 'Monetizing' Products and Services Change the 'Quality' of Customers? The 'Screening Effect.'" By monetizing services (raising prices), the 'screening effect' eliminates 'browsers' and narrows down to only those high-quality customers who truly perceive value. The page explains the advantages and disadvantages, examples of when the 'screening effect' is effective, and three key points to make it work effectively. (Page Overview: Excerpts) ■ The drawbacks of making products and services free (no charge) ■ The 'screening effect' that enhances the 'quality' of users ■ Examples of when the 'screening effect' is effective ■ Points to make the 'screening effect' work effectively (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/screening-effect-2026-10/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On October 1, 2026 (Thursday), they published a page titled "While pretending to be polite, do you exhaust the other party with persistent 'questioning attacks'!? 'Sealioning'." 'Sealioning' is when someone, despite having no intention of engaging in a discussion, exhausts the other party by demanding explanations. The page explains the main behaviors associated with 'sealioning', the psychological background that leads to it, how to deal with it when it occurs, and self-control measures to avoid falling into 'sealioning'. (Page Overview: Excerpts) ■ What is 'Sealioning'? ■ The psychological background of people who engage in 'Sealioning' ■ Differences from 'tone policing' and 'mansplaining' ■ How to deal with 'Sealioning' when it happens ■ Self-control measures to avoid falling into 'Sealioning' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/sealioning-2026-10/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On September 29, 2026 (Tuesday), we published the "Notice of Content Gift List Page Update 25." We are pleased to introduce the updated "Useful for Business! Downloadable Content" page with 7 new contents added! (Page Overview: Excerpts) ■ Added 1 content on 'Strategies and Tactics,' which are fundamental to marketing! ■ Added 4 contents on 'Personnel Evaluation and Management,' which are also important in marketing organizations! ■ You won't regret knowing this! Added 2 contents on 'Trivia in the Marketing World'! ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-content-gift-list-page-update25-2026-09/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction primarily in the BtoB (business-to-business) sector. On September 24, 2026 (Thursday), the company published the "Notice of Renewal of Owned Media Articles! Page 24." This is a notice of the renewal of four articles. (Page Overview: Excerpts) ■ Does having a "decoy" or "supporting role" make it easier to encourage purchases? 'Decoy Effect' ■ Does it become easier to fail or does the spirit of challenge increase? 'Optimism Bias' ■ Does increased cohesion lead to exclusivity? 'In-group Bias' ■ Notice of price revision for services aimed at sole proprietors and freelancers ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-renewal-of-ownedmedia-articles24-2026-09/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector, based on practical experience in support companies and business companies, has published a page titled "Are only 'low-contribution personnel' who stagnate the organization continuing to linger? 'Deadwood Phenomenon'" on September 22, 2026 (Tuesday). As "excellent personnel" that the organization wants to retain flow out, only employees resembling "deadwood" cling to the company and continue to remain, resulting in the 'Deadwood Phenomenon.' This page explains the negative impact on corporate organizations, the causes of occurrence, the "precursors" when it occurs, and methods to prevent its occurrence. (Page Overview: Excerpts) ■ What is the 'Deadwood Phenomenon'? ■ Negative impacts of the 'Deadwood Phenomenon' on organizations ■ Causes and precursors of the 'Deadwood Phenomenon' ■ Methods to prevent the occurrence of the 'Deadwood Phenomenon' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/deadwood-phenomenon-2026-09/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction mainly in the BtoB (business-to-business) sector. On September 17, 2026 (Thursday), they published a page titled "Does Bad Money Drive Out Good!? The 'Rotten Apple Effect' That Can Ruin the Entire Organization." The "Rotten Apple Effect" describes how "one negative presence" can have a detrimental impact on the entire organization. The page explains the behavior of "rotten apples," the negative effects they have on the organization, the causes that trigger the "Rotten Apple Effect," and strategies for dealing with "rotten apples." (Page Overview: Excerpts) ■ The impact of "one negative presence" on the entire organization ■ The behavior of "rotten apples" ■ The effects of "rotten apples" on the organization ■ Causes that trigger the "Rotten Apple Effect" ■ Strategies for dealing with "rotten apples" (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/bad-apple-effect-2026-09/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On September 15, 2026 (Tuesday), they published a page titled "Why Do 'Outstanding People' Tend to Resign? 'Negative Selection.'" The phenomenon of 'Negative Selection' occurs when 'outstanding people' decide to leave the corporate organization, leading to a situation where only low-performing individuals or those clinging to the company remain. The page explains the negative impacts caused by the resignation of 'outstanding people,' the causes of this phenomenon, signs that indicate 'outstanding employees' may leave, and measures to prevent the resignation of 'talented individuals.' (Page Overview: Excerpts) ■ What is 'Negative Selection'? ■ Main causes and signs of 'Negative Selection' ■ What measures can be taken to prevent the resignation of 'outstanding people' due to 'Negative Selection'? (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/negative-selection-2026-09/

Based on practical experience in both support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On September 10, 2026 (Thursday), they published a page titled "What are the sales promotion and advertising methods when launching new products and services?!" When launching new products and services, various concerns (challenges) may arise. This page explains strategies to solve those concerns and discusses measures aimed at maximizing the "rocket start" immediately after the release! (Page Overview: Excerpts) ■ How to resolve the "discrepancy in target needs"? ■ How to ensure "value is felt and understood"? ■ How to build a "selling mechanism"? ■ How to appropriately allocate "resources"? ■ Methods for customer acquisition and promotion (partially downloadable content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/marketing-for-the-launch-of-new-products-and-services-2026-09/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction primarily in the BtoB (business-to-business) sector. On September 8, 2026 (Tuesday), they published a page titled "Why Do We Create a 'Common Enemy' to Strengthen Unity?!" In corporate organizations and workplaces, having a "common enemy" can strengthen unity. The page explains examples of what can be considered a "common enemy," the psychological background that creates it, as well as the disadvantages and points of caution associated with creating a "common enemy." (Page Overview: Excerpts) ■ "Common enemies" that lead to unnecessary friction ■ Benefits of having a "common enemy" ■ Why create a "common enemy"? ■ Disadvantages and points of caution in creating a "common enemy" (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/why-create-a-common-enemy-to-strengthen-unity-2026-09/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On September 3, 2026 (Thursday), they published a page titled "Presenteeism: Unable to Concentrate on Work Despite Being at the Office, Leading to Decreased Productivity!?" Presenteeism refers to the phenomenon where employees are present at work but unable to focus on their tasks, resulting in decreased productivity. The page also explains a similar phenomenon called absenteeism, its negative impacts on companies, main causes, measurement methods, and improvement strategies. (Page Overview: Excerpts) ■ What is "Presenteeism"? ■ What is "Absenteeism"? ■ What negative impacts does "Presenteeism" have on companies? ■ Causes and measurement methods of "Presenteeism" ■ What are the methods to improve "Presenteeism"? (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/presenteeism-2026-09/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On September 1, 2026 (Tuesday), they published a page titled "Why Does 'Forgetting to Cancel a Subscription' Happen?!" Have you ever forgotten to cancel a subscription and ended up continuing the contract? This phenomenon, also known as "dormant billing" or "subscription ghosting," is explained with a focus on its causes. (Page Overview: Excerpt) ■ What is "Forgetting to Cancel a Subscription"? ■ Is "Forgetting to Cancel a Subscription" Contributing Significantly to Revenue!? ■ Continuing "Dormant Billing" Can Lead to "Invisible Debt" ■ "Mechanisms" and "Misunderstandings" That Hinder Cancellations ■ Psychological Factors Behind "Forgetting to Cancel" ■ Measures to Prevent "Forgetting to Cancel a Subscription" (DL Content Only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/forgetting-to-cancel-a-subscription-2026-09/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On August 27, 2026 (Thursday), we published the "Notice of Content Gift List Page Update 24." We are pleased to introduce the updated "Useful for Business! Downloadable Content" page with 6 new contents added! (Page Overview: Excerpt) ■ Added 3 contents to the core of marketing: 'Strategy and Tactics'! ■ Added 3 contents to the important area of marketing organization: 'Performance Evaluation and Management'! ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-content-gift-list-page-update24-2026-08/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction primarily in the BtoB (business-to-business) sector. On August 25, 2026 (Tuesday), they published the "Notice of Renewal of Owned Media Articles! 23" page. This is a notice of the renewal of six articles. (Overview of the page: Excerpts) ■ Does believing in a causal relationship increase the frequency of behavior? 'Superstitious Behavior' ■ Does the psychology of wanting to buy everything increase sales and create repeat customers? 'Diderot Effect' ■ Can we change decision-making and behavior by taking advantage of reactance? 'Psychological Reactance' ■ Is the 'setting' of business negotiations the key to success? 'Home Effect' ■ Does making people wonder "why?" increase attention? 'Cognitive Dissonance' ■ Do we start to selectively filter only the information we are interested in? 'Cocktail Party Effect' ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-renewal-of-ownedmedia-articles23-2026-08/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On August 20, 2026 (Thursday), they published a page titled "Does being 'mentioned without a link' on the web lead to indirect SEO effects!? 'Citation Effect'". The 'Citation Effect' refers to the indirect SEO benefits that arise when a site name, product name, or company name is mentioned on the web without accompanying links. Why is 'citation' necessary? The page explains the relationship with 'SEO measures' and 'backlinks', the benefits obtained, methods for acquiring citations, how to investigate acquisition status, as well as strategies and precautions. (Page Overview: Excerpts) ■ What is the 'Citation Effect'? ■ How to investigate the status of citation acquisition ■ Methods for acquiring 'citations' ■ Precautions regarding the 'Citation Effect' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/citation-effect-2026-08/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On August 18, 2026 (Tuesday), they published a page titled "Are you exhausting yourself mentally and physically by serving your colleagues at work? 'Self-Sacrificing Giver'." The 'Self-Sacrificing Giver' ignores their own interests to serve others, leading to mental and physical exhaustion. The page explains the three characteristics of humans that include 'Givers', the traits and scenarios of 'Self-Sacrificing Givers', the psychological backgrounds they fall into, and methods to become a healthy 'Other-Oriented Giver'. (Page Overview: Excerpt) ■ What is a 'Self-Sacrificing Giver'? ■ Common scenarios for the emergence of 'Self-Sacrificing Givers' in the workplace ■ Psychological backgrounds that 'Self-Sacrificing Givers' fall into ■ Methods to become a healthy 'Other-Oriented Giver' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/self-sacrificing-giver-2026-08/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, has published a page titled "What are the 'Two Pricing Strategies' that are helpful when releasing new products or services?!" on August 13, 2026 (Thursday). The page explains two pricing strategies, 'Penetration Pricing' and 'Skimming Pricing,' that are useful when launching new products or services. (Page Overview: Excerpt) ■ Three key points to consider in "Pricing" ■ What is 'Penetration Pricing'? ■ Features and benefits of 'Penetration Pricing' ■ What is 'Skimming Pricing'? ■ Main features of 'Skimming Pricing' ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/two-pricing-strategies-2026-08/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction mainly in the BtoB (business-to-business) sector. On August 11, 2026 (Tuesday), we published a page titled "Is it trying to shift the 'point of discussion' by criticizing 'tone and emotional behavior' instead of 'statements and claims'? 'Tone Policing'." 'Tone policing' is when one focuses on criticizing the way something is communicated (tone and rhetoric) rather than the content of what is being asserted, thereby refusing to engage in discussion or attempting to divert the topic. This page explains the origins of 'tone policing' in Japan, its main characteristics, issues, specific examples, causes of occurrence, its relationship with 'microaggressions', and methods to mitigate its occurrence. (Page Overview: Excerpts) ■ What is 'tone policing'? ■ Issues and specific examples of 'tone policing' ■ Why does 'tone policing' occur? ■ Methods to mitigate the occurrence of 'tone policing' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/tone-policing-2026-08/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On August 6, 2026 (Thursday), they published a page titled "Do Others 'Speak for' You to Justify Your Claims!? The 'Itako Argumentation'". The 'Itako Argumentation' (Itako Art) attempts to justify one's claims or subjective interpretations by 'speaking for' the will of third parties, deceased individuals, or fictional characters. The page explains what an 'Itako' is and the cases in which the 'Itako Argumentation' is used. (Page Overview: Excerpts) ■ What is the 'Itako Argumentation' (Itako Art)? ■ What exactly is an 'Itako'? ■ Examples of the 'Itako Argumentation' ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/itako-argumentation-2026-08/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On August 4, 2026, they published a page titled "Are Backlinks Still Necessary as AI Search Becomes Widespread?" Currently, internet searches display AI-generated summaries that can be used as decision-making materials depending on the content. In this situation, some may wonder, "Is traditional SEO no longer meaningful?" The page explains the differences between traditional search behavior and AI search, as well as the elements that will remain important in AI search. (Page Overview: Excerpt) ■ "Information Search" Changing Due to AI ■ "High-Quality Backlinks" = "Trust Score for AI" ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/are-backlinks-still-necessary-as-ai-search-becomes-widespread-2026-08/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On July 30, 2026 (Thursday), they published the "Notice of Content Gift List Page Update 23." We would like to introduce the "Useful for Business! Downloadable Content" page, which has added 6 new contents and updated 5 contents! (Page Overview: Excerpts) ■ Added 3 contents to the core of marketing: 'Strategy and Tactics' ■ Added 2 contents and updated 5 contents for 'Behavioral Psychology Techniques' that can be a shortcut to business success ■ Added 1 content on 'Human Resource Evaluation and Management,' which is also important in marketing organizations ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-content-gift-list-page-update23-2026-07/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On July 28, 2026 (Tuesday), they published the "Notice of Renewal of Owned Media Articles! 22" page. This is a notice of the renewal of five articles. (Page Overview: Excerpts) ■ Convey nuances to enhance appeal! 'Onomatopoeia Effect' ■ How to break the atmosphere of "difficult to ask questions" seen from the Sakura incident of job hunting seminars!? (Psychological Safety) ■ Do you feel that change will result in loss!? 'Status Quo Bias' ■ Does it have a significant impact on purchase decision-making!? 'Social Proof' ■ Do you prioritize immediate desires and end up postponing what you should do!? 'Present Bias' ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-renewal-of-ownedmedia-articles22-2026-07/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On July 23, 2026, it published a page titled "Dynamic Pricing: Adjusting Prices Flexibly According to Demand!?" Dynamic pricing (a dynamic pricing strategy) adjusts the prices of products and services based on market conditions (the balance of supply and demand). The page explains the advantages and disadvantages, conditions for price fluctuations, practical examples, the price determination process, key points for implementation, and differences from other pricing strategies. (Page Overview: Excerpts) ■ What is "Dynamic Pricing"? ■ Advantages and disadvantages of implementation ■ Conditions for price fluctuations ■ Practical examples ■ Price determination process and key points for implementation ■ Differences from "Skimming Pricing" and "Penetration Pricing" (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/dynamic-pricing-2026-07/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction primarily in the BtoB (business-to-business) sector. On July 21, 2026, they published a page titled "Clearly 'Different Elements' Stand Out and Are More Memorable!? 'Isolation Effect (Von Restorff Effect)'". The 'Isolation Effect (Von Restorff Effect)' refers to a psychological phenomenon where an 'alien presence' among similar items or those arranged in the same pattern tends to be remembered unconsciously. The page explains specific examples, practical applications in business, steps for utilization, key points for effective use, and precautions. (Page Overview: Excerpts) ■ What is the 'Isolation Effect (Von Restorff Effect)'? ■ Specific examples of the 'Isolation Effect (Von Restorff Effect)' ■ Practical examples in business such as web marketing ■ Steps for utilization ■ Key points for utilization (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/von-restorff-effect-2026-07/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On July 16, 2026 (Thursday), they published a page titled "A New Common Sense for Building Organizations Where People Don't Leave!? 'Retention Management.'" 'Retention Management' refers to strategic HR measures aimed at preventing employee turnover and ensuring that employees can continuously demonstrate their abilities. The page explains the reasons for its growing attention, the characteristics of companies that should adopt it, the benefits gained from implementing it, practical examples within companies, and key points and methods for implementation. (Page Overview: Excerpts) ■ "Measures to Prevent Talent Drain" that are starting to attract attention ■ Why is it gaining attention? ■ Characteristics of companies that should adopt it and the benefits gained from implementation ■ Practical examples and key points for implementation ■ How to implement 'Retention Management' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/retention-management-2026-07/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On July 14, 2026, they published a page titled "Setting Products and Services at a 'High Price' to Recover Costs in a Short Period!? 'Skimming Pricing'." 'Skimming Pricing' aims to recover costs quickly by setting a 'high price' when launching new products or services in the market. The page explains the main features and practical examples, as well as cases suitable for adopting this pricing strategy and points to consider. (Page Overview: Excerpts) ■ What is 'Skimming Pricing' (Creaming Absorption Pricing Strategy)? ■ Practical examples of 'Skimming Pricing' ■ Cases and considerations suitable for adopting 'Skimming Pricing' ■ Differences from 'Penetration Pricing' and 'Dynamic Pricing' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/skimming-pricing-2026-07/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On July 9, 2026, they published a page titled "How to Quickly Gain Market Share by Setting New Products and Services at a 'Low Price'!? 'Penetration Pricing.'" Penetration pricing (market penetration pricing strategy) aims to set prices lower than competitors during the market entry phase of new products or services to expand market share and acquire users. The page explains its features and benefits, practical examples, a three-step flow, four conditions for successful implementation, and differences from 'skimming pricing' and 'dynamic pricing.' (Page Overview: Excerpt) ■ What is 'Penetration Pricing'? ■ Features, benefits, and practical examples ■ Steps for implementation and conditions for success ■ Differences from other pricing strategies (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/penetration-pricing-2026-07/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, published a page titled "High Motivation at First, but It Decreases as You Get Used to It!? 'Honeymoon Hangover Effect'" on July 7, 2026 (Tuesday). The "Honeymoon Hangover Effect" refers to the phenomenon where motivation increases at first when there is an opportunity for a fresh start, but decreases over time. The page explains the mechanisms behind this effect, examples of its occurrence in daily life and business scenes, and countermeasures. (Page Overview: Excerpts) ■ Mechanism of the 'Honeymoon Hangover Effect' ■ Examples of the 'Honeymoon Hangover Effect' in daily life ■ Examples and countermeasures of the 'Honeymoon Hangover Effect' in business scenes (some content available for download only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/honeymoon-hangover-effect-2026-07/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On July 2, 2026 (Thursday), we published the page "Announcement of Article Publication & Backlink Service on the Corporate Site of DR '70'" on our website. This is an announcement regarding the "Article Publication & Backlink Service on the Corporate Site of SBS Marketing Co., Ltd. for DR '70'" listed on Coconala. (Page Overview: Excerpt) ■ Service Details ■ What are the benefits of this service? What effects can be expected? ■ About the owned media for article publication and backlinks ■ Genres applicable to the service (e.g.) ■ Items to prepare after purchase ■ Process and delivery after application ■ Important points to note when purchasing, etc. ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/article-publication-and-backlink-on-the-sbsmarketingcoltd-website-2026-07/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On June 30, 2026 (Tuesday), we published the "Notice of Content Gift List Page Update 22." We are pleased to introduce the "Useful for Business! Downloadable Content" page, which has added a total of 8 contents and updated 1 content! (Page Overview: Excerpts) ■ Added 1 content on 'Basic Knowledge' related to marketing, customer acquisition, and sales promotion! ■ Added 4 contents and updated 1 content on 'Behavioral Psychology Techniques' that can be a shortcut to business success! ■ Added 2 contents on 'Human Resource Evaluation and Management,' which are also important in marketing organizations! ■ You won't regret knowing! Added 1 content on 'Trivia in the Marketing Field'! ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-content-gift-list-page-update22-2026-06/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On June 25, 2026 (Thursday), they published the "Notice of Renewal of Owned Media Articles! 21" page. This is a notice of the renewal of seven articles. (Page Overview: Excerpts) ■ What is the difference between BtoB and BtoC? ■ The more you try to hide it, the more it spreads!? The 'Streisand Effect' ■ Does feeling 'progress' increase motivation!? The 'Endowed Progress Effect' ■ Do past experiences influence subsequent actions and thoughts!? The 'Affordance Effect' ■ Believing that your thoughts are correct and that many others think the same 'False Consensus Effect' ■ If there's no impact, it gets ignored!? The 'Salience Effect' ■ What is the difference between 'Kasuhara' and 'complaints'!? ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-renewal-of-ownedmedia-articles21-2026-06/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, has published a page titled "Do the actions and emotions of others 'reflect' in your mind?! 'Mirror Neurons'" on June 23, 2026 (Tuesday). 'Mirror neurons' refer to the nerve cells that react as if one is acting when observing others' actions. The page explains examples that occur in everyday life and their applications in business scenarios. (Page Overview: Excerpts) ■ What are 'Mirror Neurons'? ■ Everyday examples of 'Mirror Neurons' ■ Examples and occurrences of 'Mirror Neurons' in business scenes ■ Applications of 'Mirror Neurons' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/mirror-neuron-2026-06/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction mainly in the BtoB (business-to-business) sector. On June 18, 2026, they published a page titled "The 'IKEA Effect': Feeling 'Value' Beyond Price or Developing 'Attachment'!?" The 'IKEA Effect' refers to the phenomenon where buyers feel a 'higher value' or develop 'attachment' to items they have assembled or created themselves, surpassing their actual objective value. The page explains the mechanisms behind this effect, examples of its occurrence, applications in business contexts, its relationship with the endowment effect and the Concorde effect, as well as points of caution and disadvantages. (Page Overview: Excerpts) ■ What is the 'IKEA Effect'? ■ Examples of the 'IKEA Effect' ■ The 'IKEA Effect' and the 'Endowment Effect' and 'Concorde Effect' ■ Cautions and disadvantages of the 'IKEA Effect' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/ikea-effect-2026-06/

Based on practical experience in both support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction primarily in the BtoB (business-to-business) sector. On June 16, 2026 (Tuesday), they published a page titled "Facilitating Communication in the Workplace!? 'The Principle of Amakusa.'" "The Principle of Amakusa" is a conversation technique derived from the initials of "Aizuchi" (backchanneling), "Summary," "Question," and "Praise." The page explains the four components that make up this principle, as well as points and precautions for its application. (Page Overview: Excerpts) ■ What are the "Rules of Conversation" to become a good listener? ■ What is "The Principle of Amakusa"? ■ Points and precautions when utilizing "The Principle of Amakusa." ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/the-principle-of-amakusa-2026-06/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On June 11, 2026 (Thursday), they published a page titled "Aggressive Bully: Trying to Intimidate Others with an Overbearing Attitude and Control through 'Fear'!?" The "Aggressive Bully" tries to intimidate others with an overbearing attitude and control them through "fear." The page explains the characteristic behaviors, the negative impacts of allowing "Aggressive Bullies" to go unchecked, the causes of becoming an "Aggressive Bully," and how to deal with them. (Page Overview: Excerpts) ■ What is an "Aggressive Bully"? ■ Characteristic behaviors of an "Aggressive Bully" ■ Negative impacts of allowing an "Aggressive Bully" to go unchecked ■ Why do people become "Aggressive Bullies"? ■ How to deal with "Aggressive Bullies" (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/aggressive-bully-2026-06/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, has published a page titled "Are Others 'Stealing' Your Ideas and Achievements? 'Credit Stealer'" on June 9, 2026 (Tuesday). The 'Credit Stealer' is someone who takes others' ideas and achievements as their own. The page explains the main characteristics and negative impacts of credit stealers, the reasons why they take credit for others' achievements, and defense strategies to avoid becoming a victim. (Page Overview: Excerpts) ■ Could there be one in your workplace? "Idea Thief (Intellectual Thief)" ■ Main characteristics of 'Credit Stealers' and their negative impacts ■ Why do 'Credit Stealers' take credit for others' achievements? ■ Defense strategies to avoid becoming a victim of 'Credit Stealers' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/credit-stealer-2026-06/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On June 4, 2026, we published a page titled "Do We Tend to Set 'Forecasts' Too Optimistically? The 'Planning Fallacy'." The 'Planning Fallacy' refers to the psychological phenomenon where the time, costs, and risks required to complete tasks are "underestimated," while the benefits are "overestimated." The page explains examples of its occurrence, the factors that lead to it, and methods to overcome it. (Page Overview: Excerpts) ■ What is the 'Planning Fallacy'? ■ Examples of the 'Planning Fallacy' ■ Why does the 'Planning Fallacy' occur? ■ What are the methods to overcome the 'Planning Fallacy'? (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/planning-fallacy-2026-06/