SBSマーケティング Company Overview

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, has published a page titled "Does Your Consumption Behavior Change Due to the Influence of Others!? 'Demonstration Effect'" on Thursday, October 22, 2026. The 'Demonstration Effect' refers to how one's consumption behavior can change due to the influence of others' consumption behavior. The page explains the mechanism behind its occurrence, the differences from similar concepts, examples of its application, and points to consider when utilizing it. (Page Overview: Excerpts) ■ What is the 'Demonstration Effect'? ■ The mechanism behind the occurrence of the 'Demonstration Effect' ■ Differences between the 'Demonstration Effect' and similar concepts ■ Examples of utilizing the 'Demonstration Effect' ■ Points to consider when utilizing the 'Demonstration Effect' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/demonstration-effect-2026-10/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector, based on practical experience in support companies and business companies, published a page titled "Does repeated exposure lead to the recognition that 'this information is correct'? 'Illusion of Truth Effect'" on Tuesday, October 20, 2026. When the same information is seen and heard repeatedly, it becomes easier to recognize it as "true," known as the 'Illusion of Truth Effect' (or Truth Error Effect). The page explains specific examples, the mechanisms behind its occurrence, differences from similar concepts, and countermeasures. (Page Overview: Excerpts) ■ What is the 'Illusion of Truth Effect'? ■ Specific examples of the 'Illusion of Truth Effect' ■ Mechanisms behind the occurrence of the 'Illusion of Truth Effect' ■ Differences between the 'Illusion of Truth Effect' and similar concepts ■ Countermeasures for the 'Illusion of Truth Effect' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/illusion-truth-effect-2026-10/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction mainly in the BtoB (business-to-business) sector. On October 15, 2026 (Thursday), they published a page titled "Is it easier to develop a favorable impression by being kind to others than by being treated kindly? The 'Benjamin Franklin Effect'." The 'Benjamin Franklin Effect' suggests that being kind to others leads to stronger feelings of affection than receiving kindness from them. The page explains the mechanism behind this phenomenon, similar psychological effects, examples of application, and key points for practical implementation. (Page Overview: Excerpts) ■ What is the 'Benjamin Franklin Effect'? ■ The mechanism behind the occurrence of the 'Benjamin Franklin Effect' ■ Psychological effects similar to the 'Benjamin Franklin Effect' and examples of application ■ Key points for practicing the 'Benjamin Franklin Effect' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/ben-franklin-effect-2026-10/