SBS Marketing Co., Ltd. Initially, motivation is high, but it tends to decrease as one gets accustomed to it!? The "Honeymoon Hangover Effect."
SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, published a page titled "High Motivation at First, but It Decreases as You Get Used to It!? 'Honeymoon Hangover Effect'" on July 7, 2026 (Tuesday).
The "Honeymoon Hangover Effect" refers to the phenomenon where motivation increases at first when there is an opportunity for a fresh start, but decreases over time. The page explains the mechanisms behind this effect, examples of its occurrence in daily life and business scenes, and countermeasures.
(Page Overview: Excerpts)
■ Mechanism of the 'Honeymoon Hangover Effect'
■ Examples of the 'Honeymoon Hangover Effect' in daily life
■ Examples and countermeasures of the 'Honeymoon Hangover Effect' in business scenes (some content available for download only)
▼ For more details, please visit this page.
https://sbsmarketing.co.jp/blog/honeymoon-hangover-effect-2026-07/

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