SBS Marketing Co., Ltd. Bad money drives out good!? The 'Rotten Apple Theory' that can ruin the entire organization.
Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction mainly in the BtoB (business-to-business) sector. On September 17, 2026 (Thursday), they published a page titled "Does Bad Money Drive Out Good!? The 'Rotten Apple Effect' That Can Ruin the Entire Organization."
The "Rotten Apple Effect" describes how "one negative presence" can have a detrimental impact on the entire organization. The page explains the behavior of "rotten apples," the negative effects they have on the organization, the causes that trigger the "Rotten Apple Effect," and strategies for dealing with "rotten apples."
(Page Overview: Excerpts)
■ The impact of "one negative presence" on the entire organization
■ The behavior of "rotten apples"
■ The effects of "rotten apples" on the organization
■ Causes that trigger the "Rotten Apple Effect"
■ Strategies for dealing with "rotten apples" (DL content only)
▼ For more details, please visit this page.
https://sbsmarketing.co.jp/blog/bad-apple-effect-2026-09/

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