"SBS Marketing Co., Ltd." Tending to set overly optimistic "forecasts"?! 'Planning Fallacy'
Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On June 4, 2026, we published a page titled "Do We Tend to Set 'Forecasts' Too Optimistically? The 'Planning Fallacy'."
The 'Planning Fallacy' refers to the psychological phenomenon where the time, costs, and risks required to complete tasks are "underestimated," while the benefits are "overestimated." The page explains examples of its occurrence, the factors that lead to it, and methods to overcome it.
(Page Overview: Excerpts)
■ What is the 'Planning Fallacy'?
■ Examples of the 'Planning Fallacy'
■ Why does the 'Planning Fallacy' occur?
■ What are the methods to overcome the 'Planning Fallacy'? (DL content only)
▼ For more details, please visit this page.
https://sbsmarketing.co.jp/blog/planning-fallacy-2026-06/

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