SBS Marketing Co., Ltd." Is it to have others "speak on your behalf" to justify your own claims!? The "Itako Argument.
Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On August 6, 2026 (Thursday), they published a page titled "Do Others 'Speak for' You to Justify Your Claims!? The 'Itako Argumentation'".
The 'Itako Argumentation' (Itako Art) attempts to justify one's claims or subjective interpretations by 'speaking for' the will of third parties, deceased individuals, or fictional characters. The page explains what an 'Itako' is and the cases in which the 'Itako Argumentation' is used.
(Page Overview: Excerpts)
■ What is the 'Itako Argumentation' (Itako Art)?
■ What exactly is an 'Itako'?
■ Examples of the 'Itako Argumentation'
▼ For more details, please visit this page.
https://sbsmarketing.co.jp/blog/itako-argumentation-2026-08/

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