Does making products and services 'paid' change the 'quality' of customers? The 'screening effect'.
Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On October 6, 2026 (Tuesday), they published a page titled "Does 'Monetizing' Products and Services Change the 'Quality' of Customers? The 'Screening Effect.'"
By monetizing services (raising prices), the 'screening effect' eliminates 'browsers' and narrows down to only those high-quality customers who truly perceive value. The page explains the advantages and disadvantages, examples of when the 'screening effect' is effective, and three key points to make it work effectively.
(Page Overview: Excerpts)
■ The drawbacks of making products and services free (no charge)
■ The 'screening effect' that enhances the 'quality' of users
■ Examples of when the 'screening effect' is effective
■ Points to make the 'screening effect' work effectively (DL content only)
▼ For more details, please visit this page.
https://sbsmarketing.co.jp/blog/screening-effect-2026-10/

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