SBSマーケティング List of News Articles

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector based on practical experience in support companies and operating companies, has published a page titled "Are You Underestimating Your Self-Evaluation? The 'Overconfidence Effect'" on March 20, 2025 (Thursday, holiday). The 'Overconfidence Effect' refers to the tendency to overestimate one's own knowledge, experience, and abilities. The page explains the mechanisms behind its occurrence, coping strategies, and positive examples of its application. (Page Overview: Excerpts) ■ What is the 'Overconfidence Effect'? ■ Examples of the 'Overconfidence Effect' ■ Mechanisms and tendencies of the 'Overconfidence Effect' ■ Coping strategies for the 'Overconfidence Effect' ■ Positive examples of its application in marketing measures ■ The 'Overconfidence Effect' is not only disadvantageous (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/overconfidence-effect-2025-03/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On March 18, 2025, we published a page titled "Is it actually taking longer than expected? 'Hofstadter's Law.'" Hofstadter's Law states that it is impossible to accurately predict the time required for all tasks. The page explains examples of occurrences, the causes behind them, common business scenarios where they are likely to happen, and methods to prevent them. (Page Overview: Excerpts) ■ What is 'Hofstadter's Law'? ■ Why does 'Hofstadter's Law' occur? ■ Business scenarios where 'Hofstadter's Law' is particularly likely to occur ■ Methods to prevent the occurrence of 'Hofstadter's Law' ■ Benefits of assuming 'Hofstadter's Law' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/hofstadters-law-2025-03/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, has published a page titled "The 'Nocebo Effect': Can Negative Beliefs Have Adverse Effects on the Mind and Body?" on March 13, 2025 (Thursday). The 'Nocebo Effect' refers to the adverse effects on the mind and body caused by negative beliefs. The page explains specific examples, the relationship with the placebo effect, psychological tendencies that are prone to occur, and countermeasures. (Page Overview: Excerpts) ■ What is the 'Nocebo Effect'? ■ Specific examples of the 'Nocebo Effect' ■ Relationship with the 'Placebo Effect' ■ Who is likely to fall into the 'Nocebo Effect'? ■ Countermeasures for the 'Nocebo Effect' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/nocebo-effect-2025-03/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On March 11, 2025, they published a page titled "Does Attention Tend to Focus on 'Bad Things'? 'Negativity Bias'." The 'Negativity Bias' refers to the tendency to pay more attention to negative information than positive information, making it easier to remember. The page explains examples of its occurrence, the impacts it has, the mechanisms that lead to prioritizing "negative information," as well as methods and benefits for overcoming it. (Page Overview: Excerpts) ■ What is 'Negativity Bias'? ■ Impacts caused by 'Negativity Bias' ■ Mechanisms that lead to prioritizing "negative information" ■ Methods to overcome 'Negativity Bias' (DL content only) ■ There are also positive aspects to 'Negativity Bias' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/negativity-bias-2025-03/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, has published a page titled "Are You Turning a Blind Eye to Troubles and Risks!? 'Ostrich Effect'" on March 6, 2025 (Thursday). The 'Ostrich Effect' refers to the tendency to ignore or turn away from inconvenient events or undesirable problems when they arise. The page explains examples of occurrences, the risks associated with them, the mechanisms behind their occurrence, and methods to overcome them. (Page Overview: Excerpts) ■ What is the 'Ostrich Effect'? ■ Risks arising from the 'Ostrich Effect' ■ Mechanisms behind the occurrence of the 'Ostrich Effect' ■ How to overcome the 'Ostrich Effect'? (DL content only) ■ How to avoid unnecessary costs and risks? (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/ostrich-effect-2025-03/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On March 4, 2025 (Tuesday), they published a page titled "The Ebbinghaus Forgetting Curve: Does it Take Longer to 'Relearn' as Time Passes?!" The "Ebbinghaus Forgetting Curve" illustrates the mechanism by which memory decays over time, requiring time to "relearn." The page explains five techniques to enhance memory retention using this mechanism, as well as how to apply it when selling products and services. (Page Overview: Excerpts) ■ What is the "Ebbinghaus Forgetting Curve"? ■ What can be learned from the "Ebbinghaus Forgetting Curve"? ■ Techniques to enhance memory retention ■ The usefulness of the "Ebbinghaus Forgetting Curve" when selling products and services (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/ebbinghaus-forgetting-curve-2025-03/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services primarily related to marketing, sales promotion, and customer acquisition in the BtoB (business-to-business) sector. On February 27, 2025 (Thursday), we published the "Notice of Content Gift List Page Update 6." We are introducing the "Useful for Business! Downloadable Content" page, which has added 7 new contents and updated 2 contents. (Page Overview: Excerpts) ■ 'Advertising Effect' for acquiring prospects and branding purposes (2 contents updated!) ■ 'Behavioral Psychology Techniques' that can be a shortcut to business success (1 content added!) ■ 'Human Resource Evaluation and Management' which is also important in marketing organizations (4 contents added!) ■ You won't regret knowing this! 'Trivia in the Marketing Field' (2 contents added!) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-content-gift-list-page-update6-2025-02/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction mainly in the BtoB (business-to-business) sector. We have published the "Notice of Renewal of Owned Media Articles! Page 5" on February 25, 2025 (Tuesday). This is a notice regarding the renewal of articles on 'Social Proof' and 'Shower Effect', and 'Fountain Effect'. (Page Overview: Excerpts) ■ Does it have a significant impact on purchase decision-making!? 'Social Proof' ■ Can it increase overall store sales by encouraging customer movement!? 'Shower Effect' ■ Can it be expected to enhance customer attraction and increase sales for stores!? 'Fountain Effect' ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-renewal-of-ownedmedia-articles5-2025-02/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On February 20, 2025 (Thursday), they published a page titled "Do You Procrastinate on 'Simple Tasks'? The 'Dehey's Law'." The 'Dehey's Law' states, "I think I can do simple tasks anytime, so I procrastinate." The page explains how to utilize it for time management and methods to avoid falling into this trap. (Page Overview: Excerpts) ■ What is 'Dehey's Law'? ■ Familiar examples of 'Dehey's Law' ■ How to utilize 'Dehey's Law' for time management ■ How to avoid falling into 'Dehey's Law'? (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/deheys-law-2025-02/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On February 18, 2025 (Tuesday), they published a page titled "Is it easier to solve problems and achieve goals by breaking them down into small 'chunks'? 'Chunk Down'." 'Chunk Down' involves breaking down problems or goals into small 'chunks' to devise specific solutions or methods for achievement. The page explains seven benefits of implementing this approach, five examples of its application in business scenarios, and two key points for effectively progressing with it. (Page Overview: Excerpts) ■ What is 'Chunk Down'? ■ Three Types of 'Chunking' ■ Benefits of Implementation ■ Examples of 'Chunk Down' in Business Scenarios ■ Steps for 'Chunk Down' (DL content only) ■ Points for Effectively Advancing 'Chunk Down' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/chunk-down-2025-02/

Based on practical experience in both support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction primarily in the BtoB (business-to-business) sector. On February 13, 2025 (Thursday), they published a page titled "It's Easy to Complicate Things, but Complicating Them is Complex!? 'Mayer's Law.'" "Mayer's Law" states that "it's easy to make things simple, but making them simple is complex." The page explains examples of "making things complicated" and "making them simple," the causes of "complicating matters" in business scenes, how to utilize time management, and what is necessary to "simplify complex matters." (Page Overview: Excerpts) ■ What is 'Mayer's Law'? ■ Examples of "making things complicated" and "making them simple" ■ Causes of falling into 'Mayer's Law' in business scenes ■ How to utilize time management ■ What is necessary to "simplify complex matters" (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/mayers-law-2025-02/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On February 11, 2025, we published a page titled "Adding More Staff Will Only Delay the Project!? 'Brooks' Law.'" In projects that are already delayed, "adding more personnel will only cause further delays," according to 'Brooks' Law.' The page explains the reasons why adding personnel leads to more delays, countermeasures, and the roles required of project managers. (Page Overview: Excerpts) ■ What is 'Brooks' Law'? ■ Why does "adding personnel lead to further delays"? ■ Countermeasures for the issues suggested by 'Brooks' Law' ■ Roles required of project managers (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/brooks-law-2025-02/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, has published a page titled "One Customer is Connected to 250 People!? The 'Girard's 250 Law'" on February 6, 2025 (Thursday). The 'Girard's 250 Law' states that any person is connected to an average of 250 people. The page explains the positive and negative effects of this law in the business scene, as well as six key points for utilizing it. (Page Overview: Excerpt) ■ What is the 'Girard's 250 Law'? ■ How this law applies to the business scene... ■ Points for utilizing the 'Girard's 250 Law' in business (DL content only) ■ Capturing not only "areas" but also "points" (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/girards-250-law-2025-02/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On February 4, 2025 (Tuesday), they published a page titled "Avoiding 'Procrastination' to Reduce Stress! 'Emmett's Law.'" 'Emmett's Law' defines that "procrastination increases the burden" and "perfectionism is the cause of procrastination habits." It explains why procrastination increases the burden and points for improving procrastination habits. (Page Overview: Excerpts) ■ What is 'Emmett's Law'? ■ Why does procrastination increase the burden? ■ Why does 'perfectionism' cause procrastination? ■ Points for improving procrastination habits (DL content only) ■ The importance of "doing it first!" as a measure against procrastination (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/emmetts-law-2025-02/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, has published the "Notice of Content Gift List Page Update 5" on January 30, 2025 (Thursday). A total of 13 new contents have been added, including "The Law of Few," "Rice Argumentation," "Peter Pan Syndrome," "Janey's Law," "Mandala Chart," "Foot-in-the-Door," "Door-in-the-Face," "Two Negotiation Techniques," "Lowball Technique," "Double Bind," "Zoonin's Law," "Endowment Effect," and "Default Effect," and one content has been updated regarding the "Peer Effect" on the "Useful for Business! Downloadable Content" page. ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-content-gift-list-page-update5-2025-01/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, has published the "Notice of Renewal of Owned Media Articles! Page 4" on January 28, 2025 (Tuesday). This is a notice about the renewal articles on the "Peer Effect," "Endowment Effect," and "Default Effect." (Page Overview: Excerpts) ■ Does performance (results) improve in a competitive environment!? "Peer Effect" ■ Do you feel resistance to letting go!? "Endowment Effect" ■ Does it become easier to guide customer and consumer decision-making!? "Default Effect" ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-renewal-of-ownedmedia-articles4-2025-01/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On January 23, 2025 (Thursday), they published a page titled "The Key to Motivation is the 'First 4 Minutes'!? The 'Zunin's Law'." When starting something, overcoming the first 4 minutes helps maintain motivation thereafter, according to 'Zunin's Law.' The page explains the mechanisms behind this phenomenon, applicable scenarios, and methods to maximize its effectiveness. (Page Overview: Excerpts) ■ How to enhance motivation and draw out abilities... ■ What is 'Zunin's Law'? ■ The mechanisms involved ■ Various applicable scenarios ■ How to effectively utilize 'Zunin's Law' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/zunins-law-2025-01/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer attraction primarily in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, has published a page titled "Does the Risk of Employee Turnover Increase Due to Two 'Contradictory' Messages? 'Double Bind'" on January 21, 2025 (Tuesday). The 'Double Bind' creates confusion for the recipient by presenting two contradictory messages. The page explains five typical examples of occurrence, the disadvantages that arise from it, prevention methods, coping strategies, and the types of 'Double Binds.' (Page Overview: Excerpts) ■ What is a 'Double Bind'? ■ Examples of 'Double Bind' occurrences ■ Disadvantages arising from 'Double Bind' ■ Prevention and coping methods for 'Double Bind' ■ Two types of Double Bind (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/double-bind-2025-01/

Based on practical experience in both support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On January 16, 2025 (Thursday), they published a page titled "Accepting Unfavorable Conditions Even When They Are Introduced Later!? 'Low-Ball Technique.'" The 'Low-Ball Technique' involves initially presenting favorable conditions to the other party and then adding unfavorable conditions after they have agreed. The page explains the mechanism behind this technique, examples of its application (encounter scenarios), businesses that are particularly unsuitable for its use, and methods for dealing with it. (Page Overview: Excerpt) ■ Adding unfavorable conditions later with the 'Low-Ball Technique' ■ The mechanism by which the 'Low-Ball Technique' is effective ■ Examples of the 'Low-Ball Technique' in use ■ Businesses particularly unsuitable for the use of the 'Low-Ball Technique' ■ Methods for using the 'Low-Ball Technique' and how to deal with it (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/low-ball-technique-2025-01/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, published a page titled "Two Negotiation Techniques to Advance Favorably by Gradually Raising or Lowering the 'Hurdle'" on January 14, 2025 (Tuesday). The page explains the overview and differences of the negotiation techniques rooted in psychology, 'Foot-in-the-Door' and 'Door-in-the-Face', common pitfalls that may occur when utilizing them, and countermeasures, as well as the 'Lowball Technique'. (Page Summary: Excerpts) ■ Increase acceptance rates with "small request → large request"! 'Foot-in-the-Door' ■ Lower the hurdle and end up agreeing with "large request → small request"! 'Door-in-the-Face' ■ Differences between the two negotiation techniques, common pitfalls when utilizing them, and countermeasures (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/2-negotiation-techniques-2025-01/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On January 9, 2025 (Thursday), they published a page titled "‘Door-in-the-Face’: Does the big request → small request lower the hurdle and make it easier to accept?!" The "Door-in-the-Face" technique involves presenting a large request that is likely to be rejected, followed by the actual smaller request, making it easier for the smaller request to be accepted. The page explains the mechanism behind this technique, examples of its application in daily life and business scenarios, common mistakes that can occur when using it and their countermeasures, as well as the differences from the "Foot-in-the-Door" technique. (Page Overview: Excerpts) ■ What is "Door-in-the-Face"? ■ Examples of application in daily life and business scenarios ■ Differences from "Foot-in-the-Door" ■ Common mistakes that can occur when using it and their countermeasures (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/door-in-the-face-2025-01/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, has published a page titled "Increase Acceptance Rates with 'Foot-in-the-Door' Technique: From Small Requests to Large Requests!?" on January 7, 2025 (Tuesday). The "Foot-in-the-Door" technique suggests that agreeing to a small request makes it easier to agree to a larger request later. The page explains the mechanism behind this phenomenon, examples of its application, differences from the lowball technique and door-in-the-face technique, common mistakes that can occur when using it, and key points for effective utilization. (Page Overview: Excerpts) ■ What is 'Foot-in-the-Door'? ■ Mechanism and structure ■ Examples of application in daily life and business scenes ■ Common mistakes when using 'Foot-in-the-Door' and key points for effective utilization (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/foot-in-the-door-2025-01/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On January 3, 2025 (Friday), they published the page "Year-End and New Year Reading! Top 10 Contents Read Thoroughly in 2024." (Page Overview: Excerpts) ■10th: "Rice Theory" ■09th: Should "Phone Numbers" Be Made Public!? ■08th: The "Internal" Thinking and Skills Required of Marketers ■07th: The Higher the Ability and Motivation, the More Friction It Causes!? "Moltke's Law" ■06th: "Nudge Theory" ■05th: Is "Inquiry Form Sales" a Thing!? 2 ■04th: How to Assess Marketing Results & Increase Order Probability!? ■03rd: The Difference Between Email Distribution Systems and MA Tools ■02nd: The Difference Between the "Two Words" That Are Often Confused ■01st: A Thorough Introduction to the Basics of Marketing! ▼For more details, please visit this page. https://sbsmarketing.co.jp/blog/top-10-length-of-stay-in-2024-2025-01/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction mainly in the BtoB (business-to-business) sector. On January 2, 2025 (Thursday), they published a page titled "Is it helpful for achieving goals and solving problems!? 'Mandala Chart.'" The 'Mandala Chart' is a framework for achieving goals and solving problems, structured like a '9x9' grid resembling a mandala pattern. It became widely known after being utilized by Shohei Ohtani, and the page explains the benefits of using it, how to create it, points to note, business use cases, and how to enhance its effectiveness with 'mind maps' and templates. (Page Overview: Excerpts) ■ What is the 'Mandala Chart'? ■ Became famous through Shohei Ohtani's use ■ How to create a Mandala Chart ■ Enhancing the effectiveness of the Mandala Chart with 'Mind Maps' ■ Templates for easily creating a Mandala Chart ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/mandala-chart-2025-01/