SBSマーケティング List of News Articles

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On June 19, 2025 (Thursday), they published a page titled "Leading to the Resolution of Daily Work-Related Stress and Anxiety?! 'Cathartic Effect'." The 'Cathartic Effect' refers to the relief and sense of liberation gained by releasing accumulated anxiety, stress, and negative emotions. The page explains the benefits that can be obtained, examples of how it can be utilized in business, and points to enhance the effect for oneself or others. (Page Overview: Excerpts) ■ What is the 'Cathartic Effect'? ■ Benefits of the 'Cathartic Effect' ■ Examples of utilizing the 'Cathartic Effect' in business ■ Points to enhance the 'Cathartic Effect' for oneself ■ Points to elicit the 'Cathartic Effect' in others (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/cathartic-effect-2025-06/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On June 17, 2025 (Tuesday), they published the page titled "Can Great Results Come from Breaking Free of 'Negative Assumptions'? 'Counter Example'". The 'Counter Example' helps individuals with assumptions realize that their beliefs are not truths but merely "negative assumptions." It explains examples of occurrences and countermeasures and solutions. (Page Overview: Excerpt) ■ What is a 'Counter Example'? ■ The drawbacks of remote work that have become prevalent after the COVID-19 pandemic ■ The importance of confronting previous assumptions and habits with 'counterexamples' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/counter-example-2025-06/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, has published a page titled "Does 'Moderate Stimulation' Sustain Motivation!? The 'Yerkes-Dodson Law'" on June 12, 2025 (Thursday). The 'Yerkes-Dodson Law' suggests that an "appropriate level of tension" tends to increase concentration and enhance performance. The page explains the animal experiments that validated this law and provides examples of its application in everyday life and business scenarios. (Page Overview: Excerpts) ■ What is the 'Yerkes-Dodson Law'? ■ Validated animal experiments ■ Differences in performance due to varying levels of stress (tension) ■ Examples of applying the 'Yerkes-Dodson Law' in everyday life ■ Examples of applying the 'Yerkes-Dodson Law' in business (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/yerkes-dodsons-law-2025-06/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On June 10, 2025, they published a page titled "Eliminating 'Anxiety' and 'Regret' After Purchase or Contract to Increase Repeat Rates!? 'Buyer's Remorse'". 'Buyer's Remorse' refers to the feelings of anxiety or regret that arise when making decisions such as purchases, leading one to question, "Was this decision really the right one?" or "Was this judgment incorrect?" The page explains the negative impacts caused by buyer's remorse, the mechanisms behind it, and effective 'After Marketing' strategies to dispel post-purchase anxiety and regret. (Page Overview: Excerpts) ■ What is 'Buyer's Remorse'? ■ The mechanisms that cause 'Buyer's Remorse' ■ Effective 'After Marketing' strategies to dispel post-purchase anxiety and regret ■ "Actively Justifying One's Own Decisions" (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/buyers-remorse-2025-06/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On June 5, 2025 (Thursday), they published a page titled "While 'others' mistakes are easy to notice, 'one's own' mistakes are hard to detect!? 'McKean's Law.'" "McKean's Law" states that "it is easy to spot others' mistakes, but difficult to even notice one's own." The page explains the mechanisms behind this phenomenon, examples of its occurrence in business settings, and countermeasures. (Page Overview: Excerpts) ■ What is 'McKean's Law'? ■ Examples of occurrence in business settings ■ Countermeasures for 'McKean's Law' (DL content only) ■ "As the saying goes, 'Learn from others' mistakes and correct your own'..." (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/mckeans-law-2025-06/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On June 3, 2025 (Tuesday), they published a page titled "Is it possible to create high-quality ideas and communicate them logically!? 'Triple Thinking.'" 'Triple Thinking' enables the creation of new ideas and persuasive logical development in business. The page explains the outlines and differences of each thinking method and how to utilize them in combination. (Page Overview: Excerpt) ■ "Thinking Skills" Required in Business Scenes ■ What is 'Logical Thinking'? ■ What is 'Critical Thinking'? ■ What is 'Lateral Thinking'? ■ Differences between the three thinking methods and "Combinations" (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/triple-thinking-2025-06/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction mainly in the BtoB (business-to-business) sector. On May 30, 2025 (Friday), it published the "Notice of Content Gift List Page Update 9." The page introduces the "Useful for Business! Downloadable Content" page, which has added 9 new contents and updated 2 contents. (Page Overview: Excerpts) ■ Added 1 content to the core of marketing, 'Strategy and Tactics'! ■ Updated 2 contents and added 2 contents to 'Behavioral Psychology Techniques,' which can be a shortcut to business success! ■ Added 6 contents to 'Personnel Evaluation and Management,' which is also important in marketing organizations! ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-content-gift-list-page-update9-2025-05/

Based on practical experience in both support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. We have published the "Notice of Renewal of Owned Media Articles! Page 8" on May 29, 2025 (Thursday). This is a notice regarding the renewal of articles on "In-group Bias," which is the tendency to evaluate and feel positively about members of one's own group more highly than those of other groups; "Unconscious Bias," which refers to unconscious prejudices and assumptions; and "Einstein Effect," which is the tendency to prioritize and cling to one's own experiences and beliefs. (Page Overview: Excerpts) ■ The stronger the cohesion, the more exclusive it becomes!? "In-group Bias" ■ Unconscious assumptions can cause negative effects!? "Unconscious Bias" ■ Are you making judgments based on assumptions without realizing it!? "Einstein Effect" ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-renewal-of-ownedmedia-articles8-2025-05/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On May 27, 2025 (Tuesday), we published a page titled "Delving Logically to Derive a 'Simple Conclusion Without Contradictions'!? 'Logical Thinking'" 'Logical Thinking' involves organizing complex matters and logically delving into them to arrive at a simple conclusion without contradictions. The page explains the benefits of utilizing it, the frameworks and logical development techniques needed, methods for mastering it, points to be aware of when applying it, and differences from other thinking methods. (Page Overview: Excerpts) ■ Benefits of 'Logical Thinking' ■ How to Master 'Logical Thinking'? ■ Points to Note About 'Logical Thinking' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/logical-thinking-2025-05/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector based on practical experience in support companies and operating companies, has published a page titled "Can We Generate Innovative Ideas Without Being Bound by Common Sense!? 'Lateral Thinking'" on May 22, 2025 (Thursday). 'Lateral Thinking' allows us to capture things from various perspectives without being constrained by fixed ideas, established concepts, or common sense, leading to new thoughts and ideas. The page explains the benefits and tips for utilizing it, three example problems, and the differences from two other thinking methods used in business. (Page Overview: Excerpts) ■ Benefits of 'Lateral Thinking' ■ Steps and tips for utilizing 'Lateral Thinking' ■ Examples of 'Lateral Thinking' ■ Differences from other thinking methods used in business (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/lateral-thinking-2025-05/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector based on practical experience in support companies and operating companies, has published a page titled "The Boiled Frog Phenomenon: When You Realize It, It May Be Too Late!?" on May 20, 2025 (Tuesday). The "boiled frog phenomenon" refers to the difficulty in noticing gradual changes, leading to irreparable situations when one finally becomes aware. The page explains examples of situations where individuals or organizations have become "boiled frogs," the causes that lead to this state, and examples of those who successfully avoided it along with methods to prevent it. (Page Overview: Excerpts) ■ Examples of the occurrence of the "boiled frog phenomenon" ■ Industries and companies that have fallen into the "boiled frog phenomenon" ■ Causes of becoming a "boiled frog" ■ Success stories of companies that avoided the "boiled frog phenomenon" ■ Methods to avoid the "boiled frog phenomenon" (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/the-boiled-frog-phenomenon-2025-05/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On May 15, 2025 (Thursday), they published a page titled "Is 'MVV' Essential for Enhancing the 'Persuasiveness' in Corporate Management?!" The 'MVV' (Mission, Vision, Value) is an important concept that serves as the foundation of corporate management. The page explains the three elements that make up 'MVV', the benefits of formulating it, the three steps involved, six formulation examples, and points to further embed it within the organization. (Page Overview: Excerpts) ■ What is 'MVV'? ■ Why has 'MVV' been adopted? ■ Benefits of formulating 'MVV' and the three steps ■ Examples of 'MVV' formulation ■ Points to further embed the formulated 'MVV' (DL content only) ■ 'MVV' as the company's "identity" (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/mvv-2025-05/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On May 13, 2025 (Tuesday), they published a page titled "The Collapse of Organizations and the Surge of Resignations!? The 'Critic Phenomenon'." The "Critic Phenomenon" refers to becoming a "critic" who repeatedly engages in negative behavior and avoids responsibility. The page explains the negative impacts caused by the presence of "critics," why people become "critics," and methods to resolve the "Critic Phenomenon." (Page Overview: Excerpts) ■ Do you have someone around you who has become a "critic"? ■ The difference between a "critic" and a "reviewer" ■ Negative impacts caused by the "Critic Phenomenon" ■ Why do people become "critics"? ■ What are the methods to resolve the "Critic Phenomenon"? (DL content only) ■ In business, a mere "critic" has no value (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/critic-phenomenon-2025-05/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On May 8, 2025 (Thursday), they published a page titled "Does having a 'common enemy' strengthen unity? 'Scapegoat'". The 'scapegoat' is labeled as a "common enemy" or "sacrifice" to enhance unity and is targeted for attack. The page explains examples of its occurrence, the impacts that arise from its existence, the causes, and how to deal with it. (Page Overview: Excerpts) ■ What is a 'scapegoat'? ■ Examples of 'scapegoat' occurrences ■ Impacts arising from the existence of 'scapegoat' ■ Factors that lead to the emergence of 'scapegoat' ■ How to deal with becoming a 'scapegoat' (DL content only) ■ Special attention for managers and leaders! (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/scapegoat-2025-05/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, has published a page titled "Is 'Feeling Safe' Achieved by Conforming to the Majority!? The 'Herding Effect'" on May 6, 2025 (Tuesday). (Page Overview: Excerpts) ■ What is the 'Herding Effect'? ■ Examples of the occurrence of the 'Herding Effect' ■ Why does the 'Herding Effect' occur? ■ Examples of application in marketing strategies ■ Precautions when utilizing the 'Herding Effect' (DL content only) ■ Is there a tendency for opportunity loss due to an excessive pursuit of 'feeling safe'? (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/herding-effect-2025-05/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On May 1, 2025 (Thursday), they published the "Read in One Go During GW! Top 10 Accesses from January to March" page. (Page Overview: Excerpts) ■10th: "Snob Effect" ■09th: "Anxiety Marketing" ■08th: "Moltkes Law" ■07th: "Survivorship Bias" ■06th: "Reaction Formation" ■05th: Useful for Business! Downloadable Content ■04th: "Janae's Law" ■03rd: Seemingly Unrelated Things Can Bring About Big Changes!? "Butterfly Effect" ■02nd: Is "Quality Over Quantity" Important? Or Is "Quantity Over Quality" Important? ■01st: Is It Close to Home!? Could You Become One!? "The Emperor's New Clothes" Phenomenon ▼For more details, please visit this page. https://sbsmarketing.co.jp/blog/top-10-accesses-in-2025-1q-2025-05/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer attraction primarily in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, published a page titled "Will you start to 'exclude' people within the group you belong to!? The 'Black Sheep Effect'" on April 29, 2025 (Tuesday). The 'Black Sheep Effect' refers to the tendency to ostracize those who do not fit in within a group or to try to exclude those who deviate from homogeneity as "outliers." The page explains examples of occurrences, the causes of the effect, strategies for dealing with being targeted by the Black Sheep Effect, and key points for creating organizations that do not produce this effect. (Page Overview: Excerpts) ■ What is the 'Black Sheep Effect'? ■ Why does the 'Black Sheep Effect' occur? ■ Strategies for dealing with being targeted by the 'Black Sheep Effect' ■ Key points for creating organizations that do not produce the 'Black Sheep Effect' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/black-sheep-effect-2025-04/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services mainly related to marketing, sales promotion, and customer attraction in the BtoB (business-to-business) sector. On April 28, 2025 (Monday), they published the "Notice of Content Gift List Page Update 8." They have added a total of 9 contents including "Chamber's Law," "Dominant Strategy," "Self-Serving Bias," "Present Bias," "Hostile Attribution Bias," "Group Cohesion," "Tacit Knowledge and Explicit Knowledge," "Groupthink," and "Wheeler's Law," and updated a total of 1 content on the "Color Bus Effect" in the "Useful for Business! Downloadable Content" page. ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-content-gift-list-page-update8-2025-04/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On April 24, 2025 (Thursday), they published the "Notice of Renewal of Owned Media Articles! Page 7." This is a notice about the renewal of articles on the 'Color Bus Effect,' which states that once you start to be aware of something, related information unconsciously gathers; the 'Self-Serving Bias,' which leads one to believe that success is due to oneself and failure is due to others; and the 'Present Bias,' which makes one feel that certain rewards in front of them are more significant than uncertain future rewards. (Page Overview: Excerpts) ■ Can solve problems and enhance needs!? 'Color Bus Effect' ■ "Success is due to me, failure is due to others"!? 'Self-Serving Bias' ■ Prioritizing immediate desires and procrastinating on what should be done!? 'Present Bias' ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-renewal-of-ownedmedia-articles7-2025-04/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On April 22, 2025 (Tuesday), they published a page titled "What are the 'tacit knowledge' and 'explicit knowledge' that you should know when enhancing the overall performance of an organization?!" When enhancing the overall performance of an organization, the key point is how to convert individuals' intuitive and unarticulated 'tacit knowledge' into 'explicit knowledge' that can be shared within the organization. The page explains the meanings of tacit and explicit knowledge, the framework for conversion, and the drawbacks that can arise from overemphasizing explicit knowledge. (Page Overview: Excerpts) ■ What are 'tacit knowledge' and 'explicit knowledge'? ■ Why is 'formalization' required? ■ Framework for converting tacit knowledge into explicit knowledge ■ Key points of 'Knowledge Management' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/tacit-knowledge-and-explicit-knowledge-2025-04/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On April 17, 2025 (Thursday), they published a page titled "Does Performance Increase and Turnover Rate Decrease!? 'Group Cohesiveness.'" "Group Cohesiveness" refers to the desire to remain a member of a group and the heightened sense of belonging. The page explains the advantages and disadvantages of enhancing it, five methods to increase it, and techniques to prevent it from becoming excessive. (Page Overview: Excerpts) ■ What is "Group Cohesiveness"? ■ Types of "Group Cohesiveness" ■ Benefits of Enhancing "Group Cohesiveness" ■ Disadvantages Arising from "Group Cohesiveness" ■ Methods to Enhance "Group Cohesiveness" (DL content only) ■ How to Suppress the Increase of "Group Cohesiveness"? (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/group-cohesiveness-2025-04/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On April 15, 2025 (Tuesday), they published a page titled "Why do we see a proliferation of the same chain stores and accommodations in the neighborhood!? 'Dominant Strategy.'" The 'Dominant Strategy' involves concentrating management resources in a specific area and opening stores to monopolize market share and secure competitive advantage. The page explains the advantages and disadvantages, differences from the Lanchester strategy, success stories from four companies, and key points for achieving success. (Page Overview: Excerpts) ■ What is the 'Dominant Strategy'? ■ Advantages and disadvantages of the 'Dominant Strategy' ■ Differences from the 'Lanchester Strategy' ■ Success stories of the 'Dominant Strategy' ■ Key points for successfully implementing the 'Dominant Strategy' (DL content only) ■ Assessing the strategy suitable for your company/store! (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/dominant-strategy-2025-04/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. They have published a page titled "Don't Sell Steak, Sell 'Sizzle!' The 'Wheeler's Law'" on April 10, 2025 (Thursday). "Wheeler's Law," known for the phrase "Don't Sell Steak, Sell Sizzle!" explains the person who proposed it and the five formulas that can be considered sales know-how. (Page Overview: Excerpt) ■ What is 'Wheeler's Law'? ■ The five formulas of 'Wheeler's Law' ■ Increase your closing rate using 'Wheeler's Law!' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/wheelers-law-2025-04/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, has published the page "In Business Success, Is 'Speed' More Important Than 'Scale'? 'Chambers' Law'" on April 8, 2025 (Tuesday). According to 'Chambers' Law', it is not the size of the company that works to its advantage, but rather that companies with 'speed' win. The page explains business examples that emphasize 'speed' and highlights three key points about venture companies that can easily develop their businesses rapidly. (Page Overview: Excerpts) ■ What is 'Chambers' Law'? ■ Can small and medium-sized enterprises win against large corporations? ■ Venture companies that find it easier to develop businesses with heightened 'speed' ■ Winning against large corporations with 'speed'! (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/chambers-law-2025-04/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, has published a page titled "Does It Lead to Irrational Consensus Formation!? 'Groupthink'" on April 3, 2025 (Thursday). Groupthink is when irrational decision-making and undesirable behaviors are accepted during the process of reaching consensus in a group. The page explains the signs and examples that arise from falling into this trap, the causes and countermeasures, and examples of its application in marketing strategies. (Page Overview: Excerpts) ■ What is 'Groupthink'? ■ Signs and examples that arise from falling into 'Groupthink' ■ Causes and countermeasures for falling into 'Groupthink' ■ Examples of applying 'Groupthink' to marketing strategies (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/group-think-2025-04/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction primarily in the BtoB (business-to-business) sector. On April 1, 2025 (Tuesday), they published a page titled "Could becoming 'aggressive' be the cause of worsening workplace environments!? 'Hostile Attribution Bias'". The 'Hostile Attribution Bias' is the tendency to mistakenly believe that another person's behavior is driven by "hostility" or "malice." The page explains examples of its occurrence, how to cope when one falls into this bias, and how to deal with those who have fallen into it. (Page Overview: Excerpts) ■ What is 'Hostile Attribution Bias'? ■ Examples of 'Hostile Attribution Bias' ■ Why do people fall into 'Hostile Attribution Bias'? ■ How to cope when you fall into 'Hostile Attribution Bias' ■ How to deal with those who have fallen into 'Hostile Attribution Bias' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/hostile-attribution-bias-2025-04/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On March 27, 2025 (Thursday), it published the "Notice of Content Gift List Page Update 7." The page introduces the "Useful for Business! Downloadable Content" page, which has added 8 new contents and updated 1 content. (Page Overview: Excerpts) ■ Currently providing marketing-related content data useful for daily operations! ■ Added 1 content on the core of marketing: 'Strategy and Tactics'! ■ Updated 1 content and added 6 contents on 'Behavioral Psychology Techniques,' which can be a shortcut to business success! ■ Added 1 content on 'Human Resource Evaluation and Management,' which is also important in marketing organizations! ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-content-gift-list-page-update7-2025-03/

Based on practical experience in both support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. We have published the "Notice of Renewal of Owned Media Articles! Page 6" on March 25, 2025 (Tuesday). This is a notice regarding the renewal of articles on "Loss Aversion Bias (Law of Loss Aversion)," "Charpentier Effect," and "Placebo Effect (Fake Drug Effect)." (Page Overview: Excerpts) ■ Prioritizing avoiding losses over profits!? "Loss Aversion Bias (Law of Loss Aversion)" ■ Can illusions guide perceptions!? "Charpentier Effect" ■ Can it be utilized in business (marketing) too!? "Placebo Effect (Fake Drug Effect)" ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-renewal-of-ownedmedia-articles6-2025-03/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector based on practical experience in support companies and operating companies, has published a page titled "Are You Underestimating Your Self-Evaluation? The 'Overconfidence Effect'" on March 20, 2025 (Thursday, holiday). The 'Overconfidence Effect' refers to the tendency to overestimate one's own knowledge, experience, and abilities. The page explains the mechanisms behind its occurrence, coping strategies, and positive examples of its application. (Page Overview: Excerpts) ■ What is the 'Overconfidence Effect'? ■ Examples of the 'Overconfidence Effect' ■ Mechanisms and tendencies of the 'Overconfidence Effect' ■ Coping strategies for the 'Overconfidence Effect' ■ Positive examples of its application in marketing measures ■ The 'Overconfidence Effect' is not only disadvantageous (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/overconfidence-effect-2025-03/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On March 18, 2025, we published a page titled "Is it actually taking longer than expected? 'Hofstadter's Law.'" Hofstadter's Law states that it is impossible to accurately predict the time required for all tasks. The page explains examples of occurrences, the causes behind them, common business scenarios where they are likely to happen, and methods to prevent them. (Page Overview: Excerpts) ■ What is 'Hofstadter's Law'? ■ Why does 'Hofstadter's Law' occur? ■ Business scenarios where 'Hofstadter's Law' is particularly likely to occur ■ Methods to prevent the occurrence of 'Hofstadter's Law' ■ Benefits of assuming 'Hofstadter's Law' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/hofstadters-law-2025-03/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, has published a page titled "The 'Nocebo Effect': Can Negative Beliefs Have Adverse Effects on the Mind and Body?" on March 13, 2025 (Thursday). The 'Nocebo Effect' refers to the adverse effects on the mind and body caused by negative beliefs. The page explains specific examples, the relationship with the placebo effect, psychological tendencies that are prone to occur, and countermeasures. (Page Overview: Excerpts) ■ What is the 'Nocebo Effect'? ■ Specific examples of the 'Nocebo Effect' ■ Relationship with the 'Placebo Effect' ■ Who is likely to fall into the 'Nocebo Effect'? ■ Countermeasures for the 'Nocebo Effect' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/nocebo-effect-2025-03/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On March 11, 2025, they published a page titled "Does Attention Tend to Focus on 'Bad Things'? 'Negativity Bias'." The 'Negativity Bias' refers to the tendency to pay more attention to negative information than positive information, making it easier to remember. The page explains examples of its occurrence, the impacts it has, the mechanisms that lead to prioritizing "negative information," as well as methods and benefits for overcoming it. (Page Overview: Excerpts) ■ What is 'Negativity Bias'? ■ Impacts caused by 'Negativity Bias' ■ Mechanisms that lead to prioritizing "negative information" ■ Methods to overcome 'Negativity Bias' (DL content only) ■ There are also positive aspects to 'Negativity Bias' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/negativity-bias-2025-03/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, has published a page titled "Are You Turning a Blind Eye to Troubles and Risks!? 'Ostrich Effect'" on March 6, 2025 (Thursday). The 'Ostrich Effect' refers to the tendency to ignore or turn away from inconvenient events or undesirable problems when they arise. The page explains examples of occurrences, the risks associated with them, the mechanisms behind their occurrence, and methods to overcome them. (Page Overview: Excerpts) ■ What is the 'Ostrich Effect'? ■ Risks arising from the 'Ostrich Effect' ■ Mechanisms behind the occurrence of the 'Ostrich Effect' ■ How to overcome the 'Ostrich Effect'? (DL content only) ■ How to avoid unnecessary costs and risks? (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/ostrich-effect-2025-03/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On March 4, 2025 (Tuesday), they published a page titled "The Ebbinghaus Forgetting Curve: Does it Take Longer to 'Relearn' as Time Passes?!" The "Ebbinghaus Forgetting Curve" illustrates the mechanism by which memory decays over time, requiring time to "relearn." The page explains five techniques to enhance memory retention using this mechanism, as well as how to apply it when selling products and services. (Page Overview: Excerpts) ■ What is the "Ebbinghaus Forgetting Curve"? ■ What can be learned from the "Ebbinghaus Forgetting Curve"? ■ Techniques to enhance memory retention ■ The usefulness of the "Ebbinghaus Forgetting Curve" when selling products and services (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/ebbinghaus-forgetting-curve-2025-03/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services primarily related to marketing, sales promotion, and customer acquisition in the BtoB (business-to-business) sector. On February 27, 2025 (Thursday), we published the "Notice of Content Gift List Page Update 6." We are introducing the "Useful for Business! Downloadable Content" page, which has added 7 new contents and updated 2 contents. (Page Overview: Excerpts) ■ 'Advertising Effect' for acquiring prospects and branding purposes (2 contents updated!) ■ 'Behavioral Psychology Techniques' that can be a shortcut to business success (1 content added!) ■ 'Human Resource Evaluation and Management' which is also important in marketing organizations (4 contents added!) ■ You won't regret knowing this! 'Trivia in the Marketing Field' (2 contents added!) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-content-gift-list-page-update6-2025-02/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction mainly in the BtoB (business-to-business) sector. We have published the "Notice of Renewal of Owned Media Articles! Page 5" on February 25, 2025 (Tuesday). This is a notice regarding the renewal of articles on 'Social Proof' and 'Shower Effect', and 'Fountain Effect'. (Page Overview: Excerpts) ■ Does it have a significant impact on purchase decision-making!? 'Social Proof' ■ Can it increase overall store sales by encouraging customer movement!? 'Shower Effect' ■ Can it be expected to enhance customer attraction and increase sales for stores!? 'Fountain Effect' ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-renewal-of-ownedmedia-articles5-2025-02/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On February 20, 2025 (Thursday), they published a page titled "Do You Procrastinate on 'Simple Tasks'? The 'Dehey's Law'." The 'Dehey's Law' states, "I think I can do simple tasks anytime, so I procrastinate." The page explains how to utilize it for time management and methods to avoid falling into this trap. (Page Overview: Excerpts) ■ What is 'Dehey's Law'? ■ Familiar examples of 'Dehey's Law' ■ How to utilize 'Dehey's Law' for time management ■ How to avoid falling into 'Dehey's Law'? (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/deheys-law-2025-02/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On February 18, 2025 (Tuesday), they published a page titled "Is it easier to solve problems and achieve goals by breaking them down into small 'chunks'? 'Chunk Down'." 'Chunk Down' involves breaking down problems or goals into small 'chunks' to devise specific solutions or methods for achievement. The page explains seven benefits of implementing this approach, five examples of its application in business scenarios, and two key points for effectively progressing with it. (Page Overview: Excerpts) ■ What is 'Chunk Down'? ■ Three Types of 'Chunking' ■ Benefits of Implementation ■ Examples of 'Chunk Down' in Business Scenarios ■ Steps for 'Chunk Down' (DL content only) ■ Points for Effectively Advancing 'Chunk Down' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/chunk-down-2025-02/

Based on practical experience in both support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction primarily in the BtoB (business-to-business) sector. On February 13, 2025 (Thursday), they published a page titled "It's Easy to Complicate Things, but Complicating Them is Complex!? 'Mayer's Law.'" "Mayer's Law" states that "it's easy to make things simple, but making them simple is complex." The page explains examples of "making things complicated" and "making them simple," the causes of "complicating matters" in business scenes, how to utilize time management, and what is necessary to "simplify complex matters." (Page Overview: Excerpts) ■ What is 'Mayer's Law'? ■ Examples of "making things complicated" and "making them simple" ■ Causes of falling into 'Mayer's Law' in business scenes ■ How to utilize time management ■ What is necessary to "simplify complex matters" (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/mayers-law-2025-02/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On February 11, 2025, we published a page titled "Adding More Staff Will Only Delay the Project!? 'Brooks' Law.'" In projects that are already delayed, "adding more personnel will only cause further delays," according to 'Brooks' Law.' The page explains the reasons why adding personnel leads to more delays, countermeasures, and the roles required of project managers. (Page Overview: Excerpts) ■ What is 'Brooks' Law'? ■ Why does "adding personnel lead to further delays"? ■ Countermeasures for the issues suggested by 'Brooks' Law' ■ Roles required of project managers (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/brooks-law-2025-02/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, has published a page titled "One Customer is Connected to 250 People!? The 'Girard's 250 Law'" on February 6, 2025 (Thursday). The 'Girard's 250 Law' states that any person is connected to an average of 250 people. The page explains the positive and negative effects of this law in the business scene, as well as six key points for utilizing it. (Page Overview: Excerpt) ■ What is the 'Girard's 250 Law'? ■ How this law applies to the business scene... ■ Points for utilizing the 'Girard's 250 Law' in business (DL content only) ■ Capturing not only "areas" but also "points" (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/girards-250-law-2025-02/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On February 4, 2025 (Tuesday), they published a page titled "Avoiding 'Procrastination' to Reduce Stress! 'Emmett's Law.'" 'Emmett's Law' defines that "procrastination increases the burden" and "perfectionism is the cause of procrastination habits." It explains why procrastination increases the burden and points for improving procrastination habits. (Page Overview: Excerpts) ■ What is 'Emmett's Law'? ■ Why does procrastination increase the burden? ■ Why does 'perfectionism' cause procrastination? ■ Points for improving procrastination habits (DL content only) ■ The importance of "doing it first!" as a measure against procrastination (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/emmetts-law-2025-02/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, has published the "Notice of Content Gift List Page Update 5" on January 30, 2025 (Thursday). A total of 13 new contents have been added, including "The Law of Few," "Rice Argumentation," "Peter Pan Syndrome," "Janey's Law," "Mandala Chart," "Foot-in-the-Door," "Door-in-the-Face," "Two Negotiation Techniques," "Lowball Technique," "Double Bind," "Zoonin's Law," "Endowment Effect," and "Default Effect," and one content has been updated regarding the "Peer Effect" on the "Useful for Business! Downloadable Content" page. ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-content-gift-list-page-update5-2025-01/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, has published the "Notice of Renewal of Owned Media Articles! Page 4" on January 28, 2025 (Tuesday). This is a notice about the renewal articles on the "Peer Effect," "Endowment Effect," and "Default Effect." (Page Overview: Excerpts) ■ Does performance (results) improve in a competitive environment!? "Peer Effect" ■ Do you feel resistance to letting go!? "Endowment Effect" ■ Does it become easier to guide customer and consumer decision-making!? "Default Effect" ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-renewal-of-ownedmedia-articles4-2025-01/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On January 23, 2025 (Thursday), they published a page titled "The Key to Motivation is the 'First 4 Minutes'!? The 'Zunin's Law'." When starting something, overcoming the first 4 minutes helps maintain motivation thereafter, according to 'Zunin's Law.' The page explains the mechanisms behind this phenomenon, applicable scenarios, and methods to maximize its effectiveness. (Page Overview: Excerpts) ■ How to enhance motivation and draw out abilities... ■ What is 'Zunin's Law'? ■ The mechanisms involved ■ Various applicable scenarios ■ How to effectively utilize 'Zunin's Law' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/zunins-law-2025-01/