SBSマーケティング List of News Articles

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer attraction primarily in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, has published a page titled "Does the Risk of Employee Turnover Increase Due to Two 'Contradictory' Messages? 'Double Bind'" on January 21, 2025 (Tuesday). The 'Double Bind' creates confusion for the recipient by presenting two contradictory messages. The page explains five typical examples of occurrence, the disadvantages that arise from it, prevention methods, coping strategies, and the types of 'Double Binds.' (Page Overview: Excerpts) ■ What is a 'Double Bind'? ■ Examples of 'Double Bind' occurrences ■ Disadvantages arising from 'Double Bind' ■ Prevention and coping methods for 'Double Bind' ■ Two types of Double Bind (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/double-bind-2025-01/

Based on practical experience in both support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On January 16, 2025 (Thursday), they published a page titled "Accepting Unfavorable Conditions Even When They Are Introduced Later!? 'Low-Ball Technique.'" The 'Low-Ball Technique' involves initially presenting favorable conditions to the other party and then adding unfavorable conditions after they have agreed. The page explains the mechanism behind this technique, examples of its application (encounter scenarios), businesses that are particularly unsuitable for its use, and methods for dealing with it. (Page Overview: Excerpt) ■ Adding unfavorable conditions later with the 'Low-Ball Technique' ■ The mechanism by which the 'Low-Ball Technique' is effective ■ Examples of the 'Low-Ball Technique' in use ■ Businesses particularly unsuitable for the use of the 'Low-Ball Technique' ■ Methods for using the 'Low-Ball Technique' and how to deal with it (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/low-ball-technique-2025-01/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, published a page titled "Two Negotiation Techniques to Advance Favorably by Gradually Raising or Lowering the 'Hurdle'" on January 14, 2025 (Tuesday). The page explains the overview and differences of the negotiation techniques rooted in psychology, 'Foot-in-the-Door' and 'Door-in-the-Face', common pitfalls that may occur when utilizing them, and countermeasures, as well as the 'Lowball Technique'. (Page Summary: Excerpts) ■ Increase acceptance rates with "small request → large request"! 'Foot-in-the-Door' ■ Lower the hurdle and end up agreeing with "large request → small request"! 'Door-in-the-Face' ■ Differences between the two negotiation techniques, common pitfalls when utilizing them, and countermeasures (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/2-negotiation-techniques-2025-01/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On January 9, 2025 (Thursday), they published a page titled "‘Door-in-the-Face’: Does the big request → small request lower the hurdle and make it easier to accept?!" The "Door-in-the-Face" technique involves presenting a large request that is likely to be rejected, followed by the actual smaller request, making it easier for the smaller request to be accepted. The page explains the mechanism behind this technique, examples of its application in daily life and business scenarios, common mistakes that can occur when using it and their countermeasures, as well as the differences from the "Foot-in-the-Door" technique. (Page Overview: Excerpts) ■ What is "Door-in-the-Face"? ■ Examples of application in daily life and business scenarios ■ Differences from "Foot-in-the-Door" ■ Common mistakes that can occur when using it and their countermeasures (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/door-in-the-face-2025-01/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, has published a page titled "Increase Acceptance Rates with 'Foot-in-the-Door' Technique: From Small Requests to Large Requests!?" on January 7, 2025 (Tuesday). The "Foot-in-the-Door" technique suggests that agreeing to a small request makes it easier to agree to a larger request later. The page explains the mechanism behind this phenomenon, examples of its application, differences from the lowball technique and door-in-the-face technique, common mistakes that can occur when using it, and key points for effective utilization. (Page Overview: Excerpts) ■ What is 'Foot-in-the-Door'? ■ Mechanism and structure ■ Examples of application in daily life and business scenes ■ Common mistakes when using 'Foot-in-the-Door' and key points for effective utilization (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/foot-in-the-door-2025-01/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On January 3, 2025 (Friday), they published the page "Year-End and New Year Reading! Top 10 Contents Read Thoroughly in 2024." (Page Overview: Excerpts) ■10th: "Rice Theory" ■09th: Should "Phone Numbers" Be Made Public!? ■08th: The "Internal" Thinking and Skills Required of Marketers ■07th: The Higher the Ability and Motivation, the More Friction It Causes!? "Moltke's Law" ■06th: "Nudge Theory" ■05th: Is "Inquiry Form Sales" a Thing!? 2 ■04th: How to Assess Marketing Results & Increase Order Probability!? ■03rd: The Difference Between Email Distribution Systems and MA Tools ■02nd: The Difference Between the "Two Words" That Are Often Confused ■01st: A Thorough Introduction to the Basics of Marketing! ▼For more details, please visit this page. https://sbsmarketing.co.jp/blog/top-10-length-of-stay-in-2024-2025-01/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction mainly in the BtoB (business-to-business) sector. On January 2, 2025 (Thursday), they published a page titled "Is it helpful for achieving goals and solving problems!? 'Mandala Chart.'" The 'Mandala Chart' is a framework for achieving goals and solving problems, structured like a '9x9' grid resembling a mandala pattern. It became widely known after being utilized by Shohei Ohtani, and the page explains the benefits of using it, how to create it, points to note, business use cases, and how to enhance its effectiveness with 'mind maps' and templates. (Page Overview: Excerpts) ■ What is the 'Mandala Chart'? ■ Became famous through Shohei Ohtani's use ■ How to create a Mandala Chart ■ Enhancing the effectiveness of the Mandala Chart with 'Mind Maps' ■ Templates for easily creating a Mandala Chart ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/mandala-chart-2025-01/