SBSマーケティング List of News Articles

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On January 8, 2026 (Thursday), they published a page titled "Is 'Gaslighting' a 'Cunning Tactic' to Instill Doubt and Control?!" 'Gaslighting' refers to the act of intentionally providing false statements or misinformation to instill doubt and psychologically control someone. The page explains its origins, how it has spread, specific "tactics," the psychological background of the perpetrators, and how to deal with it if it occurs in close proximity. (Page Overview: Excerpts) ■ What is 'Gaslighting'? ■ Main characteristics of 'Gaslighting' ■ Tactics of 'Gaslighting' ■ What is the psychological background of those who engage in 'Gaslighting'? ■ How to deal with 'Gaslighting' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/gaslighting-2026-01/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction primarily in the BtoB (business-to-business) sector. On January 6, 2026 (Tuesday), they published a page titled "Is it important to prioritize yourself first!? 'The Law of the Champagne Tower.'" The "Law of the Champagne Tower" likens the top glass of the tower to "yourself," and by filling that glass, energy flows down to the glasses below, which represent other people. This page explains the types of work (roles) that should particularly be aware of this law and points to consider regarding "filling yourself." (Page Overview: Excerpts) ■ Which "glass" are you prioritizing to pour champagne into? ■ Work (roles) that should particularly be aware of the "Law of the Champagne Tower" ■ The theory demonstrating the importance of "filling yourself" ■ Points to consider when "filling yourself" (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/law-of-the-champagne-tower-2026-01/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. They published the page "Top 10 Contents Read Thoroughly in 2025 for a Year-End and New Year’s Reading Spree!" on January 3, 2026 (Saturday). Here are the Top 10 contents that you want to read thoroughly during the year-end and New Year’s period, which were read in-depth in 2025! (Page Overview: Excerpts) ■ 10th: Rice Theory ■ 09th: Skills & Techniques Required for BtoB Marketers Internally ■ 08th: Scapegoat ■ 07th: Perfectionist ■ 06th: Human Resource Evaluation and Management Necessary for BtoB Marketing ■ 05th: Manipulator ■ 04th: What are the Methods of Customer Acquisition that Cost (as little as possible)? ■ 03rd: Why Do People Believe in 'Prophecies'!? ■ 02nd: Black Sheep Effect ■ 01st: Career Change to a Marketer at a Support Company ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/top-10-length-of-stay-in-2025-2026-01/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On January 1, 2026, it published the page "Top 10 Accesses in 2025 for Year-End and New Year Reading!" This page introduces the top 10 articles from owned media that you want to read in one go during the year-end and New Year period. (Page summary: Excerpts) ■10th: "In-Group Bias" ■09th: "Peter Pan Syndrome" ■08th: "Loss Aversion Bias (Law of Loss Aversion)" ■07th: Useful for Business! Downloadable Content ■06th: "Scapegoat" ■05th: "Butterfly Effect" ■04th: "Reaction Formation" ■03rd: Is "Quality over Quantity" important? Or is "Quantity over Quality" important? ■02nd: "The Emperor's New Clothes" phenomenon ■01st: "Janae's Law" ▼For more details, please visit this page. https://sbsmarketing.co.jp/blog/top-10-accesses-in-2025-2026-01/