SBSマーケティング List of News Articles

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On September 18, 2025 (Thursday), they published a page titled "Is there a high 'wall' between free and paid!? 'Paywall'". The term 'paywall' refers to a business model that allows access to online content by meeting certain conditions. The page explains the reasons for the increasing adoption of paywalls, their types, points to consider when implementing them, and various issues that may arise. (Page Overview: Excerpts) ■ Can't watch the WBC in 2026 on TV!? ■ What is a 'paywall' (paid wall)? ■ Why is the adoption of 'paywalls' increasing? ■ Types of 'paywalls' ■ Points to consider when implementing a 'paywall' ■ Various "issues" created by 'paywalls' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/pay-wall-2025-09/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector, based on practical experience in support companies and business companies, has published a page titled "Is 'Backtracking' Effective for Building Rapport!?" on September 16, 2025 (Tuesday). 'Backtracking' is when you repeat what the other person has said verbatim. The page explains the effects of 'parroting' while matching the other person's pace, as well as examples of its application in business settings. (Page Overview: Excerpts) ■ What is 'Backtracking'? ■ Examples of 'Backtracking' in Use ■ Effective in Remote Work!? 'Double Backtracking' (Downloadable Content Only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/backtracking-2025-09/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On September 11, 2025, they published a page titled "Could 'Metacognition' be the cause of becoming 'emotional' or 'stagnating'?!" 'Metacognition' is the ability to objectively reflect on one's own 'thoughts' and 'activities.' The page explains why it has recently gained attention, characteristics of people with low metacognition, benefits and methods of enhancing it, and disadvantages that may arise from having 'too much' metacognition. (Page Overview: Excerpts) ■ What is 'Metacognition'? ■ Two elements that constitute 'Metacognition' ■ Characteristics of people with low 'Metacognition' ■ Benefits gained from enhancing 'Metacognition' ■ Methods to enhance 'Metacognition' ■ Disadvantages that arise from having 'too much' 'Metacognition' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/metacognition-2025-09/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, has published a page titled "Is 'Increasing Existing Customer Loyalty Leads to Business Growth' a Mistake!? 'Double Jeopardy Law'" on September 9, 2025 (Tuesday). The "Double Jeopardy Law" indicates that brands with low market penetration tend to have lower purchase frequency. This page explains the mechanisms behind this phenomenon, examples of increased "market penetration," and methods for medium and small enterprises to enhance their penetration rates! (Page Overview: Excerpts) ■ What is the "Double Jeopardy Law"? ■ How can we "increase market penetration"? ■ Successful cases of increasing "market penetration" ■ Techniques for medium and small enterprises to "increase market penetration" ■ Insights suggested by the "Double Jeopardy Law" (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/double-jeopardy-2025-09/

Based on practical experience in both support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction primarily in the BtoB (business-to-business) sector. On September 4, 2025, they published a page titled "Does 'Escalator Effect' Increase Purchase Intent and Reduce Complaints by 'Surprisingly Exceeding Expectations' in a Good Way!?" The 'Escalator Effect' refers to the sense of 'discomfort' felt when one's assumptions differ from reality. The page explains the mechanisms behind its occurrence, examples of its occurrence and utilization, and key points to know when utilizing it. (Page Overview: Excerpts) ■ What is the 'Escalator Effect'? ■ Mechanisms behind the occurrence of the 'Escalator Effect' ■ Examples and utilization cases of the 'Escalator Effect' ■ Key points to know when utilizing the 'Escalator Effect' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/escalator-effect-2025-09/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On September 2, 2025 (Tuesday), they published a page titled "Can You Achieve Success by Spending 'A Vast Amount of Time'!? The '10,000-Hour Rule.'" The '10,000-Hour Rule' suggests that to become a "top expert" or "professional" in a specific field, one needs to practice and refine their skills for "10,000 hours." The page explains the research that supports this rule, examples of great figures, various counterarguments to this rule, and methods for accumulating effort to "become a top expert" or "become a professional." (Page Overview: Excerpts) ■ What is the '10,000-Hour Rule'? ■ What is the research that discovered the rule? ■ Counterarguments to the '10,000-Hour Rule' ■ What are the methods to "become a top expert" or "become a professional"? (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/ten-thousand-hour-rule-2025-09/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On August 31, 2025 (Sunday), they published the "Notice of Content Gift List Page Update 12." They introduced a page titled "Useful for Business! Downloadable Content" with 9 additional contents. (Page Overview: Excerpts) - 'Marketing Techniques' to bring businesses and store management closer to success (1 content added!) - 'Behavioral Psychology Techniques' that can be a shortcut to business success (3 contents added) - 'Trivia in the Marketing Field' that you won't regret knowing! (1 content added!) - 'Marketing and Sales' that cannot be ignored for successful business management (4 contents added!) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-content-gift-list-page-update12-2025-08/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction primarily in the BtoB (business-to-business) sector. We have published the "Notice of Renewal of Owned Media Articles! Page 11" on August 28, 2025 (Thursday). This is a notice regarding the renewal of articles on "Anxiety Marketing," which utilizes human instincts related to "anxiety" and "fear" to provoke these feelings and encourage the desire to alleviate them, thereby guiding consumers towards the purchase of specific products or services. It also covers "Cognitive Dissonance," which occurs when there is a contradiction between one's true feelings and actual behavior, leading to discomfort or stress. (Page Summary: Excerpts) ■ Beware of Over-Provocation & Being Over-Provoked! 'Anxiety Marketing' ■ Does it make you wonder "Why?" and increase attention!? 'Cognitive Dissonance' ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-renewal-of-ownedmedia-articles11-2025-08/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On August 26, 2025, they published a page titled "Will the 'hurdles that hinder purchases' dramatically decrease!? 'Risk Reversal'". 'Risk Reversal' helps to alleviate or eliminate the potential "anxieties (risks)" that consumers or customers may have, thereby encouraging purchases. The page explains the advantages and disadvantages of utilizing this concept, the timing for its application, representative patterns and examples of its use in business scenarios, and points to consider when using it. (Page Overview: Excerpts) ■ Advantages and Disadvantages of 'Risk Reversal' ■ When to Use 'Risk Reversal'? ■ Representative Patterns and Examples of 'Risk Reversal' ■ Points to Consider When Utilizing 'Risk Reversal' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/risk-reversal-2025-08/

Based on practical experience in both support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On August 21, 2025 (Thursday), they published a page titled "Does 'Order' Affect Impressions!? 'Serial Position Effect'". When multiple pieces of information are presented in order, the middle information tends to be less memorable, while the "first" and "last" pieces of information are more likely to be retained in memory, known as the 'serial position effect'. The page explains the experimental content that demonstrated this effect, the two theories that support it, examples of its occurrence in business contexts, and points to consider when utilizing it. (Page Overview: Excerpts) ■ What is the 'Serial Position Effect'? ■ Experiments that clarified the 'Serial Position Effect' ■ The two theories that explain the 'Serial Position Effect' ■ Examples of the 'Serial Position Effect' in business contexts ■ Cautions regarding the 'Serial Position Effect' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/serial-position-effect-2025-08/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction mainly in the BtoB (business-to-business) sector. On August 19, 2025 (Tuesday), they published a page titled "Does Linking 'Images' Enhance Brand Power!? 'Principle of Association.'" The 'Principle of Association' refers to the illusion phenomenon where two or more different elements are unconsciously linked and recalled. The page explains familiar occurrences, examples of its application in business, the four triggers that cause this illusion phenomenon, and examples of its negative effects. (Page Overview: Excerpts) ■ What is the 'Principle of Association'? ■ Familiar occurrences of the 'Principle of Association' ■ Four triggers that cause the 'Principle of Association' ■ Application examples of the 'Principle of Association' in business ■ The 'Principle of Association' often has negative effects (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/principle-of-association-2025-08/

Based on practical experience in both support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction primarily in the BtoB (business-to-business) sector. On August 14, 2025 (Thursday), they published a page titled "Is the 'Doctrine of Innate Goodness' No Longer Applicable!? The 'Forget the Shame of Your Journey Phenomenon.'" The 'Forget the Shame of Your Journey Phenomenon' refers to the tendency to engage in behavior that violates social norms or causes inconvenience while feeling liberated during travel, something that people typically wouldn't do in their daily lives. This phenomenon can be observed not only among inbound tourists from abroad but also among domestic tourists in Japan. The page explains the representative issues of overtourism, the causes of its occurrence, countermeasures, the already arising negative effects, and the attitudes and behaviors that are required! (Page Overview: Excerpts) ■ Why does "overtourism (tourism pollution)" occur? ■ Countermeasures for the 'Forget the Shame of Your Journey Phenomenon' ■ Negative effects of the 'Forget the Shame of Your Journey Phenomenon' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/forget-the-shame-of-your-journey-phenomenon-2025-08/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On August 12, 2025 (Tuesday), they published the "Top 10 Accesses from April to June: A Quick Read for Obon" page. This page introduces blog articles that you want to read quickly during Obon, featuring the top 10 accessed articles from April to June 2025. (Page Overview: Excerpts) ■ 10th: "Filter Bubble" ■ 09th: Should 'Phone Numbers' Be Public on Websites!? ■ 08th: "In-group Bias" ■ 07th: "Peter Pan Syndrome" ■ 06th: "Butterfly Effect" ■ 05th: Useful for Business! Downloadable Content ■ 04th: "Reaction Formation" ■ 03rd: Is "Quality over Quantity" Important? Or is "Quantity over Quality" Important? ■ 02nd: "The Emperor's New Clothes" Phenomenon ■ 01st: "Janet's Law" ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/top-10-accesses-in-2025-2q-2025-08/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction mainly in the BtoB (business-to-business) sector. On August 7, 2025 (Thursday), they published a page titled "Can You Leave an 'Impact' in Business Meetings and Presentations!? 'Echoic Memory'". 'Echoic Memory' is the temporary storage of auditory information received through the ears. The page explains the mechanisms and examples of its occurrence, the differences from 'Iconic Memory', points to maximize its effectiveness, and advanced utilization techniques. (Page Overview: Excerpts) ■ What is 'Echoic Memory'? ■ The mechanism of 'Echoic Memory' and familiar examples ■ 'Echoic Memory' and 'Iconic Memory' ■ Examples of utilization in business scenes ■ Four points to maximize the effectiveness of 'Echoic Memory' ■ Advanced utilization techniques for 'Echoic Memory' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/echoic-memory-2025-08/

Based on practical experience in both support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On August 5, 2025 (Tuesday), they published a page titled "Are Business Talks and Negotiations Determined by 'Preparation'? 'Hot Reading'". 'Hot Reading' involves researching the other party in advance and appearing to know things about them during the conversation to gain their trust. The page explains the benefits of utilizing this technique, the specific process, relatable examples, two types of information for business application, and important points to keep in mind. (Page Overview: Excerpts) ■ What is 'Hot Reading'? ■ Benefits of 'Hot Reading' ■ Relatable examples of 'Hot Reading' ■ Differences from 'Cold Reading' ■ How to utilize it in business scenes: Personal & Public Information Gathering ■ Precautions when using 'Hot Reading' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/hot-reading-2025-08/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector, based on practical experience in support companies and business companies, has published a page titled "Will Proposals, Negotiations, and Persuasion Become More Effective!? 'One-Sided Presentation' and 'Two-Sided Presentation'" on July 31, 2025 (Thursday). The sales talk techniques of 'One-Sided Presentation' and 'Two-Sided Presentation' are explained, including their characteristics, examples of use, points to note when utilizing them, and other negotiation techniques. (Page Overview: Excerpt) ■ The "Two Types" of Sales Talk ■ What are 'One-Sided Presentation' and 'Two-Sided Presentation'? ■ Cases where 'One-Sided Presentation' and 'Two-Sided Presentation' are effective ■ Examples of using 'One-Sided Presentation' and 'Two-Sided Presentation' in business scenes ■ Other sales talk methods. ■ Points to note when utilizing 'One-Sided Presentation' and 'Two-Sided Presentation' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/one-sided-presentation-and-two-sided-presentation-2025-07/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services mainly related to marketing, sales promotion, and customer acquisition in the BtoB (business-to-business) sector. On July 30, 2025 (Wednesday), it published the "Notice of Content Gift List Page Update 11." The page introduces the "Useful for Business! Downloadable Content" page, which has added 9 new contents and updated 2 contents. (Page Overview: Excerpts) ■ 'Behavioral Psychology Techniques' that can be a shortcut to business success (3 new contents added! 2 contents updated!) ■ 'Human Resource Evaluation and Management' which is also important in marketing organizations (1 new content added!) ■ 'Trivia in the Marketing World' that you won't regret knowing! (3 new contents added!) ■ 'Marketing and Sales' that cannot be ignored for successful corporate management and business (2 new contents added!) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-content-gift-list-page-update11-2025-07/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, has published a page titled "Does conveying 'pros and cons' increase persuasiveness and trust? 'Two-sided presentation'" on July 29, 2025 (Tuesday). The 'two-sided presentation' is a persuasive method that communicates both the "advantages" and "disadvantages" to the other party when negotiating or persuading. The page explains the benefits of using this method, cases where it is particularly effective, examples of its application in business scenes, and points to be aware of when utilizing it. (Page Overview: Excerpt) ■ What is 'two-sided presentation'? ■ Benefits of 'two-sided presentation' ■ Cases where 'two-sided presentation' is effective ■ Examples of 'two-sided presentation' application ■ Points to consider when utilizing 'two-sided presentation' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/two-sided-presentation-2025-07/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction mainly in the BtoB (business-to-business) sector. We have published the "Notice of Renewal of Owned Media Articles! Page 10" on July 28, 2025 (Monday). This is a notice regarding the renewal of articles on the 'Cagliostro Effect,' which leads to interest and action by imposing prohibitions or restrictions, as well as psychological techniques and biases used in politics and elections. (Page Overview: Excerpts) ■ The 'Cagliostro Effect' that can stimulate purchasing motivation and induce action!? ■ Psychological biases and techniques related to 'elections and politics' ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-renewal-of-ownedmedia-articles10-2025-07/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction mainly in the BtoB (business-to-business) sector. On July 24, 2025, they published a page titled "Encouraging Decisions by Communicating Only 'Advantages' or 'Disadvantages'!? 'One-Sided Presentation'". The 'One-Sided Presentation' is a persuasive method that communicates only the advantages or only the disadvantages (risks) to the other party. The page explains cases where advantages and effects are realized, three examples of utilization, and points to be cautious about when using this method. (Page Overview: Excerpt) ■ What is 'One-Sided Presentation'? ■ Advantages of 'One-Sided Presentation' (Single-Sided Presentation) ■ Cases where 'One-Sided Presentation' is effective ■ Examples of utilizing 'One-Sided Presentation' in business scenes ■ Points to note when using 'One-Sided Presentation' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/one-sided-presentation-2025-07/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, has published a page titled "Does Consensus in Groups Become 'Extreme'? 'Group Polarization'" on July 22, 2025 (Tuesday). 'Group Polarization' refers to the tendency for discussions within a group to lead to opinions becoming more extreme during the process of opinion aggregation and convergence. The page explains three examples of its occurrence, the mechanisms that cause or promote it, and two methods to avoid falling into it. (Page Overview: Excerpts) ■ What is 'Group Polarization'? ■ Examples of 'Group Polarization' ■ Disadvantages arising from 'Group Polarization' ■ Mechanisms that cause or promote 'Group Polarization' ■ How to avoid falling into 'Group Polarization'? (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/group-polarization-2025-07/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On July 17, 2025 (Thursday), they published a page titled "Is 'Showing Weakness' Perceived Positively? The 'Beautiful Mess Effect'." The 'Beautiful Mess Effect' refers to the phenomenon where exposing one's "weaknesses" or "failures" can make one feel "incompetent" personally, while being viewed positively by others. The page explains the mechanisms behind this effect, examples of its application in business settings, and points to consider when utilizing it. (Page Overview: Excerpts) ■ What is the 'Beautiful Mess Effect'? ■ Experiments that proved the 'Beautiful Mess Effect' ■ Mechanisms behind the 'Beautiful Mess Effect' ■ Examples of the 'Beautiful Mess Effect' in business settings ■ Points to consider when utilizing the 'Beautiful Mess Effect' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/the-beautiful-mess-effect-2025-07/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, has published a page titled "Is 'Self-Disclosure' Helpful for Building Trust?" on July 15, 2025 (Tuesday). "Self-disclosure" involves honestly communicating one's emotions, values, hobbies, family, work, personality, experiences, and physical characteristics, including weaknesses. The page explains the benefits of utilizing self-disclosure, four examples in a business context, and seven points to be cautious about. (Page Overview: Excerpt) ■ What is 'Self-Disclosure'? ■ Experiments that Prove 'Self-Disclosure' ■ Secondary Effects of 'Self-Disclosure' ■ Benefits of 'Self-Disclosure' in Business Contexts ■ Examples of Utilizing 'Self-Disclosure' in Business Contexts ■ Cautions Regarding 'Self-Disclosure' (DL Content Only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/self-disclosure-2025-07/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer attraction primarily in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, has published a page titled "What is the Emotion of Taking Pleasure in Others' Misfortunes or Failures!? 'Schadenfreude'" on July 10, 2025 (Thursday). 'Schadenfreude' refers to the emotion of taking pleasure in others' misfortunes or failures. The page explains five examples of its occurrence, five conditions that trigger it, and methods to confront it. (Page Overview: Excerpt) ■ What is 'Schadenfreude'? ■ Examples of 'Schadenfreude' ■ Conditions that Trigger 'Schadenfreude' ■ How to Confront 'Schadenfreude' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/schadenfreude-2025-07/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction mainly in the BtoB (business-to-business) sector. On July 8, 2025 (Tuesday), they published a page titled "Does Making Mistakes or Failing Actually Increase Likability!? The 'Prattfall Effect'." The mistakes and failures made by capable individuals can actually enhance their likability, known as the 'Prattfall Effect.' The page explains the benefits that arise, examples of its application, and points to consider when utilizing it. (Page Overview: Excerpts) ■ What is the 'Prattfall Effect'? ■ Benefits arising from the 'Prattfall Effect' ■ The Prattfall Effect and 'Self-Disclosure' ■ The Prattfall Effect and the 'Beautiful Mess Effect' ■ Examples of utilizing the 'Prattfall Effect' ■ Points to consider when utilizing the 'Prattfall Effect' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/prattfall-effect-2025-07/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On July 3, 2025, they published a page titled "From the Perspective of Marketing - Why Do People Believe in 'Prophecies'?!" Even without scientific evidence, various factors can lead people to believe in 'prophecies.' The page explains the risks that arise from believing in prophecies, the mechanisms behind why people believe in them, and methods to avoid being misled by prophecies. (Page Overview: Excerpts) ■ "A great disaster will come in July 2025!?" ■ The 'Great Prophecy of Nostradamus' from 1999 ■ Risks arising from believing in 'prophecies' ■ Why do people believe in 'prophecies'? ■ How to avoid being misled by dubious 'prophecies'!? (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/why-do-we-believe-in-prophecies-2025-07/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On July 1, 2025, we published the page titled "Does the accumulation of 'small efforts' lead to 'great results'!? The '1.01 Rule.'" The '1.01 Rule' states that small daily efforts or negligence can accumulate to create a significant difference. We explain the outline of the rule, examples of its application in daily life and business scenes, and the reasons why it often does not apply in reality. (Page Overview: Excerpt) ■ What is the '1.01 Rule'? ■ Examples of application in daily life ■ Examples of application in business scenes ■ However, it often does not apply to the '1.01 Rule'!? (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/the-1.01-rule-2025-07/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On June 30, 2025, it published the "Notice of Content Gift List Page Update 10." The page introduces the "Useful for Business! Downloadable Content" page, which has added 10 new contents. (Page Overview: Excerpts) ■ 'Behavioral Psychology Techniques' that can be a shortcut to business success (2 new contents added!) ■ 'Personnel Evaluation and Management' that are also important in marketing organizations (5 new contents added!) ■ Knowledge you won't regret knowing! 'Trivia in the Marketing Field' (2 new contents added!) ■ 'Marketing and Sales' that cannot be ignored for successful corporate management and business (1 new content added!) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-content-gift-list-page-update10-2025-06/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On June 26, 2025 (Thursday), the company published the "Notice of Renewal of Owned Media Articles! Page 9." This is a notice regarding the renewal of articles on the "McGurk Effect," "Law of Similarity," and "Gain-Loss Effect." (Page Overview: Excerpts) ■ Is it difficult to convey true intentions in the After Corona/With Corona era!? "McGurk Effect" ■ Is it easier to increase favorability by finding commonalities!? "Law of Similarity" ■ Does raising and then dropping or dropping and then raising have a greater impact!? "Gain-Loss Effect" ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-renewal-of-ownedmedia-articles9-2025-06/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction mainly in the BtoB (business-to-business) sector. On June 24, 2025, we published a page titled "Even with unreasonable instructions, do we end up 'submitting'? The 'Milgram Effect'." The 'Milgram Effect' refers to the tendency to follow the instructions or orders of an 'authority figure' even when there are moral issues involved. This page explains the electric shock experiment that demonstrated this effect, the mechanisms behind it, and negative examples that arise. (Page Overview: Excerpts) ■ What is the 'Milgram Effect'? ■ Trends caused by the 'Milgram Effect' ■ "Milgram's Electric Shock Experiment" ■ Mechanisms of the 'Milgram Effect' ■ Examples of the 'Milgram Effect' ■ Examples of the 'Milgram Effect' in business (DL content only) ■ Even if you 'submit', you must take responsibility yourself (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/milgram-effect-2025-06/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On June 19, 2025 (Thursday), they published a page titled "Leading to the Resolution of Daily Work-Related Stress and Anxiety?! 'Cathartic Effect'." The 'Cathartic Effect' refers to the relief and sense of liberation gained by releasing accumulated anxiety, stress, and negative emotions. The page explains the benefits that can be obtained, examples of how it can be utilized in business, and points to enhance the effect for oneself or others. (Page Overview: Excerpts) ■ What is the 'Cathartic Effect'? ■ Benefits of the 'Cathartic Effect' ■ Examples of utilizing the 'Cathartic Effect' in business ■ Points to enhance the 'Cathartic Effect' for oneself ■ Points to elicit the 'Cathartic Effect' in others (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/cathartic-effect-2025-06/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On June 17, 2025 (Tuesday), they published the page titled "Can Great Results Come from Breaking Free of 'Negative Assumptions'? 'Counter Example'". The 'Counter Example' helps individuals with assumptions realize that their beliefs are not truths but merely "negative assumptions." It explains examples of occurrences and countermeasures and solutions. (Page Overview: Excerpt) ■ What is a 'Counter Example'? ■ The drawbacks of remote work that have become prevalent after the COVID-19 pandemic ■ The importance of confronting previous assumptions and habits with 'counterexamples' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/counter-example-2025-06/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, has published a page titled "Does 'Moderate Stimulation' Sustain Motivation!? The 'Yerkes-Dodson Law'" on June 12, 2025 (Thursday). The 'Yerkes-Dodson Law' suggests that an "appropriate level of tension" tends to increase concentration and enhance performance. The page explains the animal experiments that validated this law and provides examples of its application in everyday life and business scenarios. (Page Overview: Excerpts) ■ What is the 'Yerkes-Dodson Law'? ■ Validated animal experiments ■ Differences in performance due to varying levels of stress (tension) ■ Examples of applying the 'Yerkes-Dodson Law' in everyday life ■ Examples of applying the 'Yerkes-Dodson Law' in business (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/yerkes-dodsons-law-2025-06/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On June 10, 2025, they published a page titled "Eliminating 'Anxiety' and 'Regret' After Purchase or Contract to Increase Repeat Rates!? 'Buyer's Remorse'". 'Buyer's Remorse' refers to the feelings of anxiety or regret that arise when making decisions such as purchases, leading one to question, "Was this decision really the right one?" or "Was this judgment incorrect?" The page explains the negative impacts caused by buyer's remorse, the mechanisms behind it, and effective 'After Marketing' strategies to dispel post-purchase anxiety and regret. (Page Overview: Excerpts) ■ What is 'Buyer's Remorse'? ■ The mechanisms that cause 'Buyer's Remorse' ■ Effective 'After Marketing' strategies to dispel post-purchase anxiety and regret ■ "Actively Justifying One's Own Decisions" (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/buyers-remorse-2025-06/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On June 5, 2025 (Thursday), they published a page titled "While 'others' mistakes are easy to notice, 'one's own' mistakes are hard to detect!? 'McKean's Law.'" "McKean's Law" states that "it is easy to spot others' mistakes, but difficult to even notice one's own." The page explains the mechanisms behind this phenomenon, examples of its occurrence in business settings, and countermeasures. (Page Overview: Excerpts) ■ What is 'McKean's Law'? ■ Examples of occurrence in business settings ■ Countermeasures for 'McKean's Law' (DL content only) ■ "As the saying goes, 'Learn from others' mistakes and correct your own'..." (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/mckeans-law-2025-06/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On June 3, 2025 (Tuesday), they published a page titled "Is it possible to create high-quality ideas and communicate them logically!? 'Triple Thinking.'" 'Triple Thinking' enables the creation of new ideas and persuasive logical development in business. The page explains the outlines and differences of each thinking method and how to utilize them in combination. (Page Overview: Excerpt) ■ "Thinking Skills" Required in Business Scenes ■ What is 'Logical Thinking'? ■ What is 'Critical Thinking'? ■ What is 'Lateral Thinking'? ■ Differences between the three thinking methods and "Combinations" (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/triple-thinking-2025-06/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction mainly in the BtoB (business-to-business) sector. On May 30, 2025 (Friday), it published the "Notice of Content Gift List Page Update 9." The page introduces the "Useful for Business! Downloadable Content" page, which has added 9 new contents and updated 2 contents. (Page Overview: Excerpts) ■ Added 1 content to the core of marketing, 'Strategy and Tactics'! ■ Updated 2 contents and added 2 contents to 'Behavioral Psychology Techniques,' which can be a shortcut to business success! ■ Added 6 contents to 'Personnel Evaluation and Management,' which is also important in marketing organizations! ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-content-gift-list-page-update9-2025-05/

Based on practical experience in both support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. We have published the "Notice of Renewal of Owned Media Articles! Page 8" on May 29, 2025 (Thursday). This is a notice regarding the renewal of articles on "In-group Bias," which is the tendency to evaluate and feel positively about members of one's own group more highly than those of other groups; "Unconscious Bias," which refers to unconscious prejudices and assumptions; and "Einstein Effect," which is the tendency to prioritize and cling to one's own experiences and beliefs. (Page Overview: Excerpts) ■ The stronger the cohesion, the more exclusive it becomes!? "In-group Bias" ■ Unconscious assumptions can cause negative effects!? "Unconscious Bias" ■ Are you making judgments based on assumptions without realizing it!? "Einstein Effect" ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-renewal-of-ownedmedia-articles8-2025-05/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On May 27, 2025 (Tuesday), we published a page titled "Delving Logically to Derive a 'Simple Conclusion Without Contradictions'!? 'Logical Thinking'" 'Logical Thinking' involves organizing complex matters and logically delving into them to arrive at a simple conclusion without contradictions. The page explains the benefits of utilizing it, the frameworks and logical development techniques needed, methods for mastering it, points to be aware of when applying it, and differences from other thinking methods. (Page Overview: Excerpts) ■ Benefits of 'Logical Thinking' ■ How to Master 'Logical Thinking'? ■ Points to Note About 'Logical Thinking' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/logical-thinking-2025-05/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector based on practical experience in support companies and operating companies, has published a page titled "Can We Generate Innovative Ideas Without Being Bound by Common Sense!? 'Lateral Thinking'" on May 22, 2025 (Thursday). 'Lateral Thinking' allows us to capture things from various perspectives without being constrained by fixed ideas, established concepts, or common sense, leading to new thoughts and ideas. The page explains the benefits and tips for utilizing it, three example problems, and the differences from two other thinking methods used in business. (Page Overview: Excerpts) ■ Benefits of 'Lateral Thinking' ■ Steps and tips for utilizing 'Lateral Thinking' ■ Examples of 'Lateral Thinking' ■ Differences from other thinking methods used in business (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/lateral-thinking-2025-05/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector based on practical experience in support companies and operating companies, has published a page titled "The Boiled Frog Phenomenon: When You Realize It, It May Be Too Late!?" on May 20, 2025 (Tuesday). The "boiled frog phenomenon" refers to the difficulty in noticing gradual changes, leading to irreparable situations when one finally becomes aware. The page explains examples of situations where individuals or organizations have become "boiled frogs," the causes that lead to this state, and examples of those who successfully avoided it along with methods to prevent it. (Page Overview: Excerpts) ■ Examples of the occurrence of the "boiled frog phenomenon" ■ Industries and companies that have fallen into the "boiled frog phenomenon" ■ Causes of becoming a "boiled frog" ■ Success stories of companies that avoided the "boiled frog phenomenon" ■ Methods to avoid the "boiled frog phenomenon" (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/the-boiled-frog-phenomenon-2025-05/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On May 15, 2025 (Thursday), they published a page titled "Is 'MVV' Essential for Enhancing the 'Persuasiveness' in Corporate Management?!" The 'MVV' (Mission, Vision, Value) is an important concept that serves as the foundation of corporate management. The page explains the three elements that make up 'MVV', the benefits of formulating it, the three steps involved, six formulation examples, and points to further embed it within the organization. (Page Overview: Excerpts) ■ What is 'MVV'? ■ Why has 'MVV' been adopted? ■ Benefits of formulating 'MVV' and the three steps ■ Examples of 'MVV' formulation ■ Points to further embed the formulated 'MVV' (DL content only) ■ 'MVV' as the company's "identity" (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/mvv-2025-05/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On May 13, 2025 (Tuesday), they published a page titled "The Collapse of Organizations and the Surge of Resignations!? The 'Critic Phenomenon'." The "Critic Phenomenon" refers to becoming a "critic" who repeatedly engages in negative behavior and avoids responsibility. The page explains the negative impacts caused by the presence of "critics," why people become "critics," and methods to resolve the "Critic Phenomenon." (Page Overview: Excerpts) ■ Do you have someone around you who has become a "critic"? ■ The difference between a "critic" and a "reviewer" ■ Negative impacts caused by the "Critic Phenomenon" ■ Why do people become "critics"? ■ What are the methods to resolve the "Critic Phenomenon"? (DL content only) ■ In business, a mere "critic" has no value (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/critic-phenomenon-2025-05/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On May 8, 2025 (Thursday), they published a page titled "Does having a 'common enemy' strengthen unity? 'Scapegoat'". The 'scapegoat' is labeled as a "common enemy" or "sacrifice" to enhance unity and is targeted for attack. The page explains examples of its occurrence, the impacts that arise from its existence, the causes, and how to deal with it. (Page Overview: Excerpts) ■ What is a 'scapegoat'? ■ Examples of 'scapegoat' occurrences ■ Impacts arising from the existence of 'scapegoat' ■ Factors that lead to the emergence of 'scapegoat' ■ How to deal with becoming a 'scapegoat' (DL content only) ■ Special attention for managers and leaders! (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/scapegoat-2025-05/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, has published a page titled "Is 'Feeling Safe' Achieved by Conforming to the Majority!? The 'Herding Effect'" on May 6, 2025 (Tuesday). (Page Overview: Excerpts) ■ What is the 'Herding Effect'? ■ Examples of the occurrence of the 'Herding Effect' ■ Why does the 'Herding Effect' occur? ■ Examples of application in marketing strategies ■ Precautions when utilizing the 'Herding Effect' (DL content only) ■ Is there a tendency for opportunity loss due to an excessive pursuit of 'feeling safe'? (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/herding-effect-2025-05/