スマート・アナリティクス List of Products and Services

SPSS software is a statistical analysis software manufactured and sold by IBM. SPSS was an independent software vendor but was acquired by IBM in 2010, and is now developed and sold under the IBM brand. Moreover, it has a very long history, having been created over 50 years ago in 1968, making it a software with a rich tradition. Originally developed to predict swing votes in the U.S. presidential elections, SPSS remains an essential tool for many data analysts, including researchers at educational institutions. *For more detailed information, please refer to the related links. Feel free to contact us for further inquiries.*

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There is a well-known business adage that says, "What cannot be measured cannot be managed." When a company seeks to maximize the value of its promotional efforts, it is necessary to measure them. Moreover, the more efficiently these efforts are conducted, the better the results will be. This is because it allows for adjustments to campaigns and products based on customer responses, ensuring the right combination of products is in the right place without incurring unnecessary logistical costs. *For more details, you can view the related links. Please feel free to contact us for more information.*

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Cross-selling refers to the practice of encouraging customers to purchase additional products at the same time, while upselling refers to the technique of persuading customers to buy a higher-priced or upgraded version of a product. Engaging in cross-selling and upselling with customers carries the potential to increase sales, but it also comes with the risk of losing customers. If the products or services being suggested align with customer needs, they will likely contribute to sales. However, if inappropriate products or services that do not meet customer needs are proposed, it could lead to the worst-case scenario of customers leaving. *For more details, you can view the related links. Please feel free to contact us for more information.*

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Customer Lifetime Value (CLV) refers to the total profit (value) generated during the time a customer engages in business with a company. The concept of Customer Lifetime Value Management is not particularly difficult. When a company communicates value to its customers, those customers, driven by loyalty, will increasingly provide value (profit) back to your company. However, in practice, achieving this is not so simple. *For more detailed information, please refer to the related links. Feel free to contact us for further inquiries.*

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Switching to competitors' products or canceling subscriptions by our customers can be considered one of the challenges that companies must address in today's environment, where customer mobility is high and the cost of acquiring new customers is extremely high. By utilizing data analysis technologies, including AI/artificial intelligence, it becomes possible to identify customers among current members who are likely to cancel or withdraw, based on trends of past customers who have canceled and customer attribute data. To focus on "customer retention and development," we will allocate the company's management resources according to each customer level, providing strong support to valuable customers, nurturing general customers into valuable ones, and preventing potential churn among at-risk customers. *For more details, please refer to the related links. Feel free to contact us for more information.

• Business Intelligence and Data Analysis

Maintaining existing customers can be considered one of the keys to business success in today's world, where acquiring new customers is extremely difficult. Additionally, when it comes to acquiring new customers, it is necessary to implement strategies as efficiently and cost-effectively as possible. Data analysis solutions assist in discovering potential customers at a low cost and in finding appropriate approaches to reach those customers. *For more details, you can view the related links. Please feel free to contact us for more information.*

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Customer segmentation is a marketing technique that groups individuals or organizations based on similar attributes, purchasing patterns, attitudes, and more. By utilizing data analysis technologies, including AI/artificial intelligence, it becomes easier and more efficient to create customer segments, allowing for a clearer understanding of customer profiles ranging from valuable customers to those at risk of churn and cherry pickers. Furthermore, by integrating and analyzing various customer data, such as sales data, customer attribute data, text data from surveys, and web access log data, it becomes possible to clarify customer purchasing behavior and implement marketing actions that are more aligned with the customers. *For more detailed information, please refer to the related links. Feel free to contact us for further inquiries.*

• Business Intelligence and Data Analysis

IBM SPSS Modeler is a data mining software provided by IBM. It currently boasts the number one market share in the domestic data mining market. Even in the modern AI era, it includes algorithms commonly used in AI-related applications, such as neural networks, support vector machines (SVM), and random trees (random forests), allowing for data analysis without coding. It can read and analyze various data from both inside and outside the organization. The software enables easy execution of data input, data processing, analysis, graph creation, and export through a palette on the screen. With the development concept of "incorporating data analysis into business processes," this product visualizes the analysis process and enables collaborative data analysis. Additionally, it supports text analysis, entity analysis, and more. Even advanced analytical algorithms are designed to be appropriately utilized by end users.

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The software "IBM SPSS Amos," specialized in covariance structure analysis/structural equation modeling (pronounced: Amos), has been used by many users for years as a tool that allows covariance structure analysis while drawing path diagrams on a palette. You can create your own analysis model on the palette by clicking, dragging, and dropping, and then execute the analysis. This allows you to express the model in your mind directly on the palette, enabling you to spend more time on building more accurate models and hypothesis testing, thus promoting research and analysis. "SPSS Amos" makes it possible to understand the relationships between variables using path diagrams, and it facilitates regression models, factor analysis models, and covariance structure analysis. It extends standard multivariate analysis, allowing for the creation of more realistic models, and you can specify, estimate, and validate your own models. It is also recommended for those who wish to perform confirmatory factor analysis using scales from prior research.

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Our company hosts a variety of events and seminars, ranging from free product introductions to paid seminars. We offer a free online training course titled "Introduction to SPSS from Scratch" and live online seminars such as "Specialized Statistics Course - Basics of Sample Size and Case Number Design" for clinical research and survey research. Additionally, we hold free consultation days where you can discuss anything related to statistical analysis, SPSS, or data analysis for 30 minutes at no charge. 【Examples of Seminars and Training Courses】 ■ Introduction to SPSS from Scratch ■ SPSS Tips and Tricks Seminar ■ First-Time SPSS Introduction ■ First-Time SPSS AMOS Introduction ■ Introduction to Statistics for Beginners *For more details, please download the PDF or feel free to contact us.

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Smart Analytics Co., Ltd. handles the 'IBM SPSS Family' manufactured and sold by IBM. This product consists of three data analysis software: "SPSS Statistics" for statistical analysis, "SPSS Amos" for covariance structure analysis, and "SPSS Modeler" for data mining. As a product line specialized in data analysis, it is used by a large number of users and is a trusted and proven product. 【Products Offered】 ■ Standard for statistical analysis: "IBM SPSS Statistics" ■ Covariance structure analysis software: "IBM SPSS Amos" ■ Data mining software: "IBM SPSS Modeler" *For more details, please download the PDF or feel free to contact us.

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We provide various data analysis services and solutions to support our customers' analytical tasks. We offer a service called "Smart Research Support" to assist with higher quality research, as well as "Data Analysis Contract Services," where our specialized analysis staff perform basic tabulations, multivariate analysis, data mining, and other tasks tailored to specific themes. Additionally, we can handle all the cumbersome tasks related to surveys, from creating questionnaires to printing them, data entry, creating files in SPSS format, and aggregation. 【List of Services】 ■ Smart Research Support ■ Data Analysis Contract Services ■ Survey Research Services ■ IBM SPSS Products ■ Salesforce CRM Analytics *For more details, please download the PDF or feel free to contact us.

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