上越市 List of Products and Services

Joetsu Sake Brewery Co., Ltd. was founded in 1804 and will celebrate its 220th anniversary in 2024, making it a historic sake brewery. Production was halted during World War II but resumed in 1956. In 1995, it received an excellence award at the 77th Kanto-Shinetsu National Tax Agency Sake Competition. In 2021, due to business succession, it became a subsidiary of Nippon Toter Co., Ltd., and began manufacturing with new equipment in 2022. Specialized Technical Field The specialized technical field is "brewing." It primarily uses sake rice such as "Yamada Nishiki," "Koshitanrei," and "Gohyaku Mangoku" to produce sake. The main brands are "Echigo Bijin" and "Koshi no Wakaba."

Our company was founded in 1815. We manufacture and sell sake such as "Myoko-san," "Koshino Yukizukika," and "Echigo Oyaji." We are a long-established brewery located in Joetsu City, Niigata Prefecture, founded in 1815. Our management philosophy is "To contribute to the happiness of people and the promotion of sake culture through the production of high-quality sake." We have won the gold medal at the National New Sake Competition 14 times and have received numerous awards, including first place at a competition in London. Using rice from Niigata Prefecture, spring water from the Myoko mountain range, and our own cultivated active yeast, we produce sake that is rich in flavor yet has a refreshing mouthfeel and an elegant character.

The founder, Zenbee Kawakami, is referred to as the father of Japanese wine grapes. He imported numerous grape varieties and spread them throughout Japan, and through crossbreeding, he adapted them to Japan's climate and environment, producing excellent varieties such as "Muscat Bailey A," which is still a mainstay grape variety for domestic red wine, thus laying the foundation for Japan's wine industry. Iwanohara Vineyard uses these grapes, known as "Kawakami Zenbee varieties," to create high-quality wines that pair well with Japanese cuisine and suit the Japanese palate.