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The symbol mark is the face of a company. In the current Reiwa era, there must be founding presidents who create their own designs using computers. This is because the company they started is like their own child. Just as one thinks about a child's future when coming up with a name, they want to imbue their company name and symbol mark with meaning. For presidents who want to symbolize their company's philosophy themselves, I would like to share a useful hint: Rubin's vase from psychology. If you want to draw a beautiful vase, you simply need to draw a beautiful profile; by that principle, if you want to create a beautiful mark (positive), you should consciously draw its background (negative), and inevitably, a beautiful positive will emerge. Moreover, marks can be used in various ways, such as being prominently displayed like a signboard or subtly placed on a product. Look at it from multiple perspectives by getting really close, stepping back, or flipping it around. If it still doesn’t feel right, please consider consulting a professional. *For more details, feel free to contact us.*

When showing design proposals and color proofs to clients, there are times when they request to make the colors "brighter." When studying color, the three basic attributes of color—hue, saturation, and brightness—are learned. As can be inferred from the terms, understanding "to make it brighter" means to increase brightness. For the general public, "brighter" often means "more vivid," and in many cases, it is necessary to increase saturation rather than brightness. Additionally, "darker" should also be approached with caution. There was a real incident where a proposal for a wine-red cover was changed to a chocolate color upon being told to make it "darker," but what was actually desired was shocking pink. *For more details, please feel free to contact us.*