Choose by Purpose! Complete Guide to Packages by Purpose and Function | The Way Products are "Wrapped" Determines Their Sales
The package is a "salesperson" that protects and communicates product value.
1. If you prioritize preservation? | Packaging for food, cosmetics, and pharmaceuticals
Roles such as preventing oxidation, blocking light, and moisture protection
Characteristics of barrier films and aluminum vapor-deposited materials
Extending the expiration date = extending product lifespan
2. If you prioritize portability and ease of opening | Takeout and gift packaging
Innovations like handles and one-touch opening
Balance of eco-friendly materials and durability
What kind of packaging enhances user experience?
3. If you prioritize luxury and branding | Packaging for sweets, apparel, and miscellaneous goods
Processing techniques like foil stamping, embossing, and ribbons
The importance of creating an "unboxing" experience
Trend designs that are conscious of social media appeal
4. If you prioritize cost? | Options for mass-produced items and startups
Materials and printing methods that can be made in minimum lots
Using templates vs. original production
What points should not be compromised even if it's cheap?
[Summary] Let's find the optimal solution through product characteristics × user experience
"Even if the contents are the same, sales will change if the appearance is different."
Benefits of consulting with experts
If in doubt, compare and consult at the packaging market all at once!

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