I will be speaking at the "Bungeishunju Total Experience Conference" held on April 26.

Several decades ago, the points of contact between customers and products/services were limited to channels such as television, newspapers, magazine advertisements, proposals from sales representatives, and physical stores. However, with the wave of digitalization, these points of contact have diversified. While the increase in contact points makes it easier to connect with customers, competition with other companies and demands for services have become more severe, making it increasingly difficult to earn trust.
It is essential to perceive customers as individuals and propose optimal experiences for each one, to build a digital strategy aimed at maximizing engagement based on these contact points, and to transform into a digital organization with a shift in mindset.
Anticipating customer behavior, listening to unspoken voices to understand pain points, and optimizing points of contact with employees while transforming the entire company to be customer-oriented are crucial for growth in the digital age.
Our representative, Nobuaki Watanabe, will speak at this event, which aims to examine the maximization of customer value through the fusion of CX and DX, and the creation of added value through experiences. He will introduce the topic "Business Accelerates with Digital Communication Power - How to Digitally Bundle Goods and Experiences."
Please check the event's official page for details and registration.

Date and time | Monday, Apr 26, 2021 03:30 PM ~ 04:30 PM |
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Entry fee | Free |
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