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  6. Product Information Management System 【Contentserv PIM】

Product Information Management System 【Contentserv PIM】

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last updated:Nov 07, 2024

Contentserv
Contentserv
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Establish a 360-degree view of product data, essential for speed and flexibility in omnichannel.

You can execute all tasks related to product content creation through an easy-to-understand user interface. By thoroughly fulfilling the information that customers seek, we create engaging content. ■ Centralization of Product Information We incorporate various forms of data scattered both internally and externally and convert them into a structured common data model. ■ Efficiency in Content Creation With access control and workflows based on permission settings, we can produce engaging content grounded in governance. ■ Improvement of Customer Experience (CX) By integrating with e-commerce and websites, we can appropriately provide the information that customers need. Reasons to Choose Us ■ Adopted by over 300 manufacturing and retail companies worldwide ■ Recognized as a leading PIM provider by Forrester ■ Access to all functionalities from a browser, even while working from home ■ Designing product information from the customer's perspective ■ Designing flexible data models tailored to specific uses, with quick implementation ■ Data input and output settings can be done via drag and drop ■ Intuitive user interface for easy use

    Other air conditioning equipment
ja-graphic-Contentserv

Product Information Management System 【Contentserv PIM】

ja-graphic-Contentserv PIM-220x220-v1.png
ja-graphic-Contentserv PIM-220x220-v1.png
  • Related Link - https://www.contentserv.com/ja/product-news/5-chal…

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basic information

Main Features ■ Inheritance of existing system usage ■ Category management tailored to product attributes and structure ■ Master hierarchy management ■ Management of associations between products ■ Output of product data in Excel/CSV/PDF formats ■ User permission management ■ Multilingual translation *For more details, please refer to the related links page or feel free to contact us.

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Applications/Examples of results

<Usage> ■ E-commerce Representative Streamlining the production of e-commerce product content for the manufacturing retail industry. ■ Marketing Representative Improving workflows to efficiently create, distribute, and manage brand information that is consistent, relevant, complete, and accurate across all channels. ■ Sales Representative Access to unified product data across the company allows for early-stage sales activities on planned products, as well as increased sales through cross-selling and upselling by representatives outside of their assigned products. ■ Product Development Streamlining collaboration among stakeholders such as researchers, procurement personnel, designers, engineers, product developers, and partners throughout the entire lifecycle from new product proposals to discontinuation. <Examples of Achievements> - Product information infrastructure supporting Mizuno Corporation's global e-commerce. - Data infrastructure supporting the utilization of information assets for Sakata Seed Corporation. - Digital content infrastructure for domestic traditional sports associations. - Other global product information infrastructures for domestic precision equipment manufacturers, major domestic construction machinery manufacturers, domestic automotive parts manufacturers, major domestic medical device manufacturers, and major domestic power tool manufacturers. *For more details, please refer to the related links page or feel free to contact us.

News about this product(18)

Webinar hosted by Macnica Networks on May 20 (Thursday) 【Transforming EC Business with Customer-Oriented Product Experience】 ~Managing Product Content and Building Product Data Assets Using AI as a First Step~

  • Seminar・Event

As the ratio of EC sales continues to rise due to the impact of COVID-19, the product experience in digital channels has become a key factor in achieving differentiation. How does your company create and utilize product information and marketing assets? Seventy-five percent of online shoppers say that product images have a significant influence on their purchasing decisions. Does that content resonate with customers' emotions? The secret to success in EC lies in enhancing data assets and reviewing content management systems. To enhance the product experience in EC and create purchasing opportunities, it is essential to first build product data as an asset. However, various challenges arise in constructing product data assets and keeping them up to date, such as "the burden of human labor" and "the personalization of tasks." In this webinar, we will present two main topics: - Product information management services that support the creation of product experiences chosen by customers - AI services for automating product registration tasks to build product data assets <Program> - Managing product experiences to be chosen by customers - Creating a framework for DX! Utilizing AI for building product data assets

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I will be speaking at the "Bungeishunju Total Experience Conference" held on April 26.

  • Seminar・Event

Several decades ago, the points of contact between customers and products/services were limited to channels such as television, newspapers, magazine advertisements, proposals from sales representatives, and physical stores. However, with the wave of digitalization, these points of contact have diversified. While the increase in contact points makes it easier to connect with customers, competition with other companies and demands for services have become more severe, making it increasingly difficult to earn trust. It is essential to perceive customers as individuals and propose optimal experiences for each one, to build a digital strategy aimed at maximizing engagement based on these contact points, and to transform into a digital organization with a shift in mindset. Anticipating customer behavior, listening to unspoken voices to understand pain points, and optimizing points of contact with employees while transforming the entire company to be customer-oriented are crucial for growth in the digital age. Our representative, Nobuaki Watanabe, will speak at this event, which aims to examine the maximization of customer value through the fusion of CX and DX, and the creation of added value through experiences. He will introduce the topic "Business Accelerates with Digital Communication Power - How to Digitally Bundle Goods and Experiences." Please check the event's official page for details and registration.

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July 20 (Tuesday) | 【~Understanding "PIM" from Scratch~ Introduction to PIM (Product Information Management) Seminar】

  • Seminar・Event

The increasing number of sales channels has led to a growing need for sales and marketing to manage vast amounts of product information and related marketing assets in an integrated manner, utilizing sophisticated solutions to deliver excellent experiences at digital touchpoints. In the "Introduction to PIM Seminar," we will explain the overview and basic functions of PIM (Product Information Management) solutions in a way that beginners can understand. We will introduce the role of digital content in advancing corporate DX, the value provided by PIM, the Contentserv PIM tool, and use cases. After a 35-minute explanation, there will be a Q&A session. Please feel free to join us. ● Recommended for: - Those who find managing content and materials in sales and marketing activities inefficient but are unsure of what specific actions to take. - Those who have heard the term PIM but do not fully understand it. - Those who want to integrate and centrally manage and utilize internal product data. ● Program: - What is PIM? Why is PIM needed? - Features of Contentserv PIM - Examples of PIM utilization

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Held on 7/16 (Friday) | 【What is PIM (Product Information Management)? ~ JDMC Learning Series~】

  • Seminar・Event

What is PIM (Product Information Management)? In this edition of the Learning Series by the Japan Data Management Consortium (JDMC), we will explain PIM. PIM is said to be particularly effective in the areas of global marketing expansion, the growth of global sales channels including e-commerce, and global brand management, but what is the reality? We will cover the basic knowledge of the advantages and disadvantages of implementation. The speaker will be Mr. Tetsu Mizutani, a JDMC researcher and leader of the MDM and Data Governance Study Group, along with our sales manager, Tetsuya Kosuge, who will provide the explanation. We are now in an era where a company's revenue is greatly influenced by the quality of customer experience. Many companies are consciously working on how to communicate information about their products and services from the customer's perspective. We will also introduce a case study of Mizuno, a comprehensive sports manufacturer, which has utilized PIM in its efforts. The first part will provide an overview, while the second part will clearly explain the differences between CMS and PIM and how they can be utilized through a discussion.

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Contentserv

Contentserv

IT/Telecommunications

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Contentserv (now part of the Centric Software group) is a cloud provider of Product Information Management (PIM) that efficiently delivers its products through digital channels. By providing unified product content across the entire content supply chain, it helps manufacturers create touchpoints with customers and enhance customer satisfaction. Utilizing the Product Experience Cloud, which integrates PIM and Digital Asset Management (DAM), it achieves centralization of product information, digitalization of operations, information collaboration across different departments, and rapid information deployment to all sales channels.

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