Webinar hosted by Macnica Networks on May 20 (Thursday) 【Transforming EC Business with Customer-Oriented Product Experience】 ~Managing Product Content and Building Product Data Assets Using AI as a First Step~

As the ratio of EC sales continues to rise due to the impact of COVID-19, the product experience in digital channels has become a key factor in achieving differentiation. How does your company create and utilize product information and marketing assets? Seventy-five percent of online shoppers say that product images have a significant influence on their purchasing decisions. Does that content resonate with customers' emotions? The secret to success in EC lies in enhancing data assets and reviewing content management systems.
To enhance the product experience in EC and create purchasing opportunities, it is essential to first build product data as an asset. However, various challenges arise in constructing product data assets and keeping them up to date, such as "the burden of human labor" and "the personalization of tasks."
In this webinar, we will present two main topics:
- Product information management services that support the creation of product experiences chosen by customers
- AI services for automating product registration tasks to build product data assets
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- Managing product experiences to be chosen by customers
- Creating a framework for DX! Utilizing AI for building product data assets

Date and time | Thursday, May 20, 2021 03:00 PM ~ 04:00 PM https://bit.ly/3tEKtZ2 |
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Entry fee | Free |
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