Held on 7/16 (Friday) | 【What is PIM (Product Information Management)? ~ JDMC Learning Series~】

What is PIM (Product Information Management)?
In this edition of the Learning Series by the Japan Data Management Consortium (JDMC), we will explain PIM.
PIM is said to be particularly effective in the areas of global marketing expansion, the growth of global sales channels including e-commerce, and global brand management, but what is the reality? We will cover the basic knowledge of the advantages and disadvantages of implementation.
The speaker will be Mr. Tetsu Mizutani, a JDMC researcher and leader of the MDM and Data Governance Study Group, along with our sales manager, Tetsuya Kosuge, who will provide the explanation.
We are now in an era where a company's revenue is greatly influenced by the quality of customer experience. Many companies are consciously working on how to communicate information about their products and services from the customer's perspective. We will also introduce a case study of Mizuno, a comprehensive sports manufacturer, which has utilized PIM in its efforts. The first part will provide an overview, while the second part will clearly explain the differences between CMS and PIM and how they can be utilized through a discussion.

Date and time | Friday, Jul 16, 2021 05:00 PM ~ 05:50 PM https://www.contentserv.com/jp/events/pim-jdmc-manabu-series/ |
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Entry fee | Free |
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