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  4. Omnichannel: Details of products, locations, and personnel.
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  • Jul 26, 2021
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Jul 26, 2021

Omnichannel: Details of products, locations, and personnel.

マンハッタン・アソシエイツ マンハッタン・アソシエイツ
In today's omnichannel world, standing still means falling behind. The era of slowly and steadily moving from stores to call centers and then to warehouses is over. Success hinges on delivering the products customers want, at the place they want, and at the time they want. To achieve this, one must always be active. Leading retailers are those that continuously optimize and engage in innovation and experimentation. They understand the essence of connected commerce and possess the tools to provide what customers demand. This three-part guide will explain how Manhattan Active solutions enable exceptional experiences that drive efficiency, growth, and customer satisfaction. It all begins with integrating areas such as products, locations, and personnel. To learn how Manhattan Active solutions can provide your company with the competitive advantage it needs, please refer to our e-book "Products, Places, People."
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Connecting Products, People, and Places to Deliver Great Customer Experiences
In the world of retail, everything has changed with omnichannel. It has become essential to provide a wonderful experience throughout the entire purchasing process for customers. As a result, technologies that enable WMS, inventory visibility, and order management have become more important than ever.

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導入事例.jpg

[Omni Introduction Case] Kendra Scott switches to store shipping method.

"Kendra Scott Inc." We will introduce examples of deliveries to 175 countries worldwide, starting with retail stores in the United States.

At Kendra Scott, stores were closed due to COVID-19 measures, and operations at the main logistics center were also minimized. To continue sales and utilize in-store inventory, Manhattan implemented a "ship from store" feature in just a few days, and later allowed for in-store pickup as well. This new approach was successful, enhancing not only sales performance during the pandemic but also promoting charitable activities. [Case Study] ■Challenges - Stores were closed due to COVID-19 measures - Operations at the main logistics center were minimized ■Solutions - Implemented the "ship from store" feature in just a few days - Later allowed for in-store pickup as well *For more details, please refer to the PDF document or feel free to contact us.

  • Production Management System
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Manhattan Active Omni

Not the wonderful experience you think, but the experience that the customer desires.

The experiences that customers seek are as diverse as individual personalities. One of the wonderful experiences that customers might consider is a sense of closeness to the brand through high-touch communication. If we could recommend products that align with their preferences based on previous purchase history, the customer's purchase rate would increase. Alternatively, if we can provide such services to customers seeking convenience, they may return repeatedly. To serve customers better, it is necessary to seamlessly integrate physical stores, online platforms, and mobile services, offering a wide range of fulfillment options from same-day shipping to home delivery. Additionally, we should not forget about customers who want to finish their shopping as quickly as possible or those who might abandon their purchases without hesitation if there are long lines at checkout. *For more details, please download the PDF or contact us.*

  • Process Control System

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Store inventory

Improve store inventory accuracy and sales, and reduce product stockouts.

Due to the routine handling of products, the inventory accuracy at the store level typically remains at around 60 percent. Moreover, this was the case before the pressure from omnichannel fulfillment was applied. Activating the store network, which serves as the entry point for commerce often involving digital processing for products purchased online, is a top priority for delivering the omnichannel promise to customers. By ensuring store inventory accuracy, we can expand sales, reduce the risk of stockouts, and decrease the steps for in-store replenishment. Using mobile functions designed specifically for store employees for receiving and inventory management, we can handle processes such as store replenishment, orders from the website to the store, returns, and transfers on a per shipment, case, carton, or item basis. With omnichannel commerce, the responsibilities of store employees have expanded beyond sales and service provision to include options such as purchases from the online store, shipments from the store, and shipments to the store. *For more details, please download the PDF or contact us.*

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Trusted advisor

Build long-term relationships with customers.

Through Manhattan's clienteling, store teams can support customers at key points during their shopping experience. This allows for personalized attention and services before, during, and after their visit to the store. Clienteling is part of the same platform as Point of Sale, seamlessly providing digital sales assistance to store employees and promoting both sales and an excellent in-store experience. *For more details, please download the PDF or contact us.*

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Building good customer relationships

Taking the customer team to the next step.

Customers believe that they maintain a relationship with the store or company after making a purchase. They want to be recognized by the company just as much as they feel the company is valuable to them, and they wish to be seen as valuable customers by the company. Are you able to be present and respond to customers who wish to be respected and heard when they need it? Customer Engagement provides your associates and customer service representatives with the tools necessary to understand the complete picture of customers, their preferences, and trends. It offers opportunities to gain brand loyalty that encourages customers to make repeat purchases. The question retailers should ask themselves is not, "Do we recognize our customers?" but rather, "Does what we know about our customers help us to effectively commit to them?" By being cloud-native and ensuring quick responses, along with built-in insights and predictive analytics, we support retailers in creating an exceptional experience that captivates customers at any stage of their shopping journey.

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Contact center

Build quick and easy access to the latest customer transaction information in the sales channel.

Currently, for many people, the most valuable commodity is not money but time. Customers value the quality and convenience of service over price, and industries are striving daily to provide exceptional experiences. Excellent customer service means understanding what customers find uncomfortable and removing those issues. When the majority of orders are processed digitally, consumers can easily find answers to questions like "Where is my order?" themselves. However, when customers are truly in need, they want to speak with a customer service representative. Service agents need easy-to-use tools and access to customer transaction data to conduct this dialogue smoothly and quickly. If done correctly, contact centers can create opportunities to leave a positive impression on customers. Therefore, we provide customer service representatives with the necessary information and functions. In terms of service, creating loyal customers requires support that resolves customer issues quickly and easily. With the Manhattan Contact Centre, this becomes possible.

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Store Fulfillment

Utilizing stores to maximize e-commerce sales.

The store fulfillment solution provides complete instructions and control from a single, responsive interface designed to run on any form factor and operating system. Whether in large stores with dedicated operations and customer service teams or in smaller stores where employees wear multiple hats, it offers easy-to-use mobile interfaces for reliable picking, packing, shipping from the store, and in-store pickup. Real-time access to in-store fulfillment information, activities, and processes enables efficient fulfillment while ensuring customer satisfaction. *For more details, please download the PDF or contact us.*

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Order management

Managing orders collectively from various sales channels such as EC, online marketplaces, logistics centers (DC), stores, direct shippers, and agents.

Retailers can utilize order management throughout the entire lifecycle of customer orders, from credit fraud checks to payment processing and delivery of purchased items. In "order management," all systems are interconnected, including the creation of transactions with customers, communications, documentation, and responses. It provides a centralized source of reliable information regarding orders. E-commerce personnel, customers, call center staff, shipping personnel, and store staff can grasp the status of transactions and overall inventory in real-time. By integrating and managing customer orders across all sales channels, brands, and regions within a single system, the omnichannel purchasing experience can be significantly improved. *For more details, please download the PDF or contact us.*

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Manhattan Active Comprehensive Platform

Providing a unified view that links customer, order, and inventory-related information.

By adopting a common integrated model within the company, customer, order, and inventory-related information is provided in a single view, allowing stores, customer service, and logistics centers to achieve business goals without the need to use individually independent and uncoordinated platforms or solutions. *For more details, please download the PDF or contact us.*

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Manhattan Active Supply Chain

Always flexible, always up-to-date.

Seamless Interconnection for Comprehensive Optimization Manhattan Active Supply Chain enables the innovation and optimization of complex distribution and transportation operations by providing practical visibility across the entire network. Dedicated features are available for various industries, including food distribution and retail, life sciences, apparel and footwear, high-tech electronics, third-party logistics, and more. Manhattan's Active Supply Chain enhances productivity within warehouses, optimizes equipment utilization, and improves employee engagement. It also possesses the responsiveness to adapt to fluctuations in demand. With logistics center technology that offers ease of use and flexibility similar to a smartphone app, employee work speed increases, and management efficiency for managers and administrators improves. *For more details, please download the PDF or contact us.*

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Related catalog(5)

Omnichannel: Products, Locations, and Human Resources

Omnichannel: Products, Locations, and Human Resources

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Example of Order Management System Implementation: Super Retail Group

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eBook POS Buyer Guide

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How to build a customer-centric order system.

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MANHATTAN ACTIVE SOLUTIONS

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【Metal Crack Repair】We repair cracks in metal products without applying heat.

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The "Mechanical Stitching Method" by Nichinichisui Road Machinery Co., Ltd. is a new technique that allows for the repair of metal cracks without the application of heat. By using special bolts and reinforcement plates, cracks are physically removed, and repairs are made without causing any thermal impact on the base material. Repairs can be carried out even in environments where open flames cannot be used. Since no heat is applied, the disassembly of equipment is minimized. ◎ For more details, please contact us. ◎ If a detailed technical explanation is needed, please contact us.

May 15, 2026

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Casting prototype and casting repair.

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The "Mechanical Stitching Method" by Nichinichisui Road Machinery Co., Ltd. is a new technique that allows for the repair of metal cracks without the application of heat. By using special bolts and reinforcement plates, cracks are physically removed, and repairs are made without affecting the base material with heat. Repairs can be carried out in environments where open flames cannot be used. Since no heat is applied, the disassembly of equipment is minimized. ◎ For more details, please contact us. ◎ If a detailed technical explanation is needed, please contact us.

May 15, 2026

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Casting sand mold 3D printer prototype production

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● The production time for cast prototypes can be shortened! Since model making is not required, the production time for prototypes, which previously took about a month, can be significantly reduced. ● Model costs can be reduced! By directly producing sand molds from 3D data, there is no need for model production costs. If changes to the model are necessary, they can be addressed by modifying the 3D data. ● Similar products with different shapes and dimensions can be prototyped simultaneously! Different products, such as similar shapes or varying dimensions, can be molded at the same time in one molding process. This allows for the verification of multiple types in a short period.

May 15, 2026

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The situation on the day.

The Spring Safety Conference for the 8th year of Reiwa was held.

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Last month, we held a spring safety conference hosted by our company. We have compiled the details and atmosphere of the day into a PDF. We would appreciate it if you could take a moment to read it.

May 15, 2026

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[Recommended On-Demand Streaming] A Review of 21 CFR Part 11 and DI Compliance | Explaining the Basic Concepts of Electronic Records and Electronic Signatures Compliance

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In recent years, as the importance of data integrity (DI) compliance in GMP environments has increased, there has been a growing call to deepen understanding of 21 CFR Part 11. This content introduces an on-demand presentation that organizes the background of Part 11, its relationship with DI, and its positioning in CSA guidance, while explaining the basic concepts of electronic records and electronic signatures. ■Content - Background and basic concepts of Part 11 - Relationship with data integrity (DI) - Positioning in CSA guidance - Basic requirements for electronic records/electronic signatures *This content is based on information as of March 17, 2026. *The information provided is intended for general informational purposes and does not guarantee specific compliance or suitability.

May 15, 2026

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