New Type of Trademark: How to Acquire Rights, Utilize Them, and Address Troubles.

[Seminar Text Sales] How to Acquire and Utilize New Types of Trademarks (Colors, Sounds, Scents, Textures, Movements, etc.) and Troubleshooting Measures

Author: Hirotomo Aoki, Partner Patent Attorney at Yuasa Hara Law and Patent Office (Former Visiting Professor at Hokkaido University Graduate School of Law) Chairman of the Japan Patent Attorneys Association Design Committee, Chairman of the Trademark Committee, Chairman of the Unfair Competition Prevention Law Committee Served as a temporary member of the Industrial Structure Council (New Types of Trademarks) among other positions Publication Date: January 25, 2013 Format: A4 size, simple binding, 62 pages Price (including tax): 10,500 yen → STbook members: 9,975 yen Currently, the introduction of new types of trademarks such as color, sound, scent, texture, movement, position, and holograms into trademark law is being discussed in the council, with a bill expected to be submitted in 2013 and implemented a year later. Japan and China are the only major economic powers that have not adopted these changes. In this seminar, we will explain the application methods for new types of trademarks, the criteria for registration requirements, the standards for determining trademark infringement, and corporate response strategies, based on the protection situation in Europe and the United States and the discussions in the council. *Editorial Note: The subjects of the new commercial law are changing with each meeting of the council. Please use this as a compact resource to stay informed on the latest information.

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