Introducing new value of yogurt as an example of output from research services.
As a case study from our research, we would like to introduce a survey on the new value of yogurt. The purpose of the survey was to understand the actual state of yogurt and gain insights for creating a new market, conducting quantitative research (web questionnaire) and qualitative research (diary study + group interviews). From the results of the survey, we suggested two directions: "culinary use" and "beauty applications," and were able to highlight new usage needs for "cooking +" and "yogurt-based packs." [Conclusions from this survey] - From the ways yogurt is utilized and its image, benefits such as "delicious and good for the body" and "safe and relaxing" were observed, leading to the creation of new values like "beauty effects" and "culinary applications." - By leveraging the new values of "beauty effects" and "culinary applications," we suggested directions for "brand extension" and "creation of new markets." *For more details, please download the PDF or contact us.
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【Other Cases】 ■FGI on the development of new ice monaka products *For more details, please download the PDF or contact us.
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Our company conducts net research operations, recruiting (participant recruitment for group interviews, venue surveys, etc.), and more. If you have concerns such as "I don't know what kind of research to conduct," "I want to know what can be done with surveys," or "I need data to support my claims," please feel free to consult with us. Additionally, we also conduct participant recruitment for academic research and clinical trials. We recruit participants based on research themes from over 16 million registered individuals, including our partner panels. The composition of the panels covers all of Japan, primarily focusing on Tokyo and Osaka, and we have a wealth of experience with the elderly demographic. *Please note that we are unable to assist with clinical trials.