Research Case (Output Case) 【Survey on New Value of Yogurt】

Introducing new value of yogurt as an example of output from research services.

As a case study from our research, we would like to introduce a survey on the new value of yogurt. The purpose of the survey was to understand the actual state of yogurt and gain insights for creating a new market, conducting quantitative research (web questionnaire) and qualitative research (diary study + group interviews). From the results of the survey, we suggested two directions: "culinary use" and "beauty applications," and were able to highlight new usage needs for "cooking +" and "yogurt-based packs." [Conclusions from this survey] - From the ways yogurt is utilized and its image, benefits such as "delicious and good for the body" and "safe and relaxing" were observed, leading to the creation of new values like "beauty effects" and "culinary applications." - By leveraging the new values of "beauty effects" and "culinary applications," we suggested directions for "brand extension" and "creation of new markets." *For more details, please download the PDF or contact us.

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