[Case Study] Sales and Marketing Support for a Information Magazine Publishing Company

Approaching dormant customers with a 20% appointment rate! Introducing a case study of sales and marketing support.

The information magazine publishing company had been conducting telemarketing with in-house sales and administrative staff, but many employees were not good at it, leading to a significant amount of time being spent without achieving results. Therefore, they implemented our sales marketing support. After the implementation, the sales staff were able to focus on visit activities, and they were also able to grasp the VOC (Voice of Customer). [Case Study] ■ Frequency of Requests - Typically 3 to 4 times a year, with additional requests during special feature article campaigns or magazine launches. ■ Challenges - Although it was conducted by in-house sales and administrative staff, many employees were not skilled at it, resulting in a huge amount of time spent without any outcomes. *For more details, please refer to the PDF document or feel free to contact us.

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