[CRM Implementation Case] Cram School Classroom Representative Phone Consolidation Call Center Operations
Implemented process redesign! Examples of contributions to improving customer service, expanding sales opportunities, and increasing contract rates.
In each classroom, we were handling various phone inquiries such as new membership applications, student (parent) inquiries, and part-time instructor applications. However, due to the small number of staff managing the classrooms, we were also responding to phone calls alongside classes and meetings, which led to missed calls and increased staff workload. As a solution to these issues, our company proposed a centralized call center for the classroom's representative phone line through outsourcing. We have also promoted new membership appeals and loyalty strategies that had previously been neglected, contributing to improved customer service, expanded sales opportunities, and increased conversion rates. 【Business Overview】 ■ Provided Service: CRM (Call Center) ■ Business Hours: 9:00 AM to 9:00 PM (Open year-round) ■ Business Content: Inquiry reception and guidance for the classroom's representative phone line - Membership applications (4,000 per month) - Instructor applications (1,500 per month) - Request and sending of materials, etc. *For more details, please refer to the PDF document or feel free to contact us.
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**Approach and Results** ■ 15% increase in new membership counseling reservations, 20% increase in applications for part-time instructors - Promoted a shift of classroom staff to core operations through consolidation ■ Standardization of response quality through the centralization of the call center - Contributed to leveling service quality and improving customer satisfaction ■ Unearthed previously overlooked customer feedback and implemented it as feedback to headquarters functions - Achieved customer-oriented service development *For more details, please refer to the PDF document or feel free to contact us.*
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For more details, please refer to the PDF document or feel free to contact us.
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Our company provides high-quality services to client companies with the operational know-how and capabilities cultivated through our back-office operations. We will maximize the total solutions and knowledge of the Altius Link Group to support our clients' future with assured quality.