It is a service that prints a unique QR code for the recipient on printed materials such as direct mail, visualizing who accessed the information and when.
"Real-Time QR" is a new service that issues individual QR codes, prints them on direct mail (DM), and records access. It visualizes the effectiveness of DMs, which previously could not be measured, and connects to more effective follow-up approaches. For example, after sending out direct mail, if you can prioritize calls to customers who accessed the content (indicating interest), wouldn't that improve sales efficiency? By utilizing "Real-Time QR," you can visualize "who," "when," and "how many times" someone accessed the content. Since you already know they are interested, the efficiency of follow-up sales will dramatically improve. It also reduces stress when making calls. Why not take this opportunity to reassess the DMs you have been sending out "just as usual"?
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basic information
We will print and send a unique QR code for each recipient on the direct mail. The QR code will contain the URL of the campaign site or similar that we want to direct users to. The key point is to creatively plan and design the layout of the direct mail to encourage access via the QR code. Access from the QR code will be recorded. A report will be submitted later. It is also possible to set up an option to receive an email each time there is access. If you provide us with a list of direct mail recipients, we will assist you with everything from design and printing to mailing.
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Applications/Examples of results
☆Send event information to customers who responded. Stimulate their desire to visit! As a seasonal campaign, send direct mail (DM) to thousands of customer records. Resend event information to customers who responded, along with a handwritten message. Utilize this as a strategy to stimulate customers' desire to visit. ☆Create a list of responding customers. Narrow down the number of follow-ups for efficient sales. Send DM to tens of thousands of registered customer data, and focus on follow-up calls to those who responded. Since this group originally had a high level of interest, there are fewer refusals, leading to a significant increase in the rate of securing business appointments. ☆Segment responding customers. Plan special fairs and events! Segment responding customers as hot leads. Plan special fairs for loyal customers, separate from campaigns aimed at general customers, to create a sense of exclusivity.
Company information
Our group provides comprehensive "value" that includes advanced printing and information solutions (spatial solutions, digital solutions), as well as marketing solutions such as data mining and consulting. Please feel free to contact us if you have any inquiries.