Contributing to society through impactful design: Introduction to the Connecting Design Research Institute
Kenbunsha solves social issues in information communication with effective design.
Recently, a common issue across various industries has been the "difficulty in conveying information." In this information society that has existed for some time now, the world has become very convenient due to ICT technologies. We can easily access the information we want anytime and anywhere, and systems have been developed that allow for easy communication even over long distances. However, on the other hand, it is also true that the "vast amount of information" and "complex information" have created many "information weak" individuals who cannot correctly understand or access information. Sometimes, the inability to reach information can even lead to life-threatening situations or economic losses.
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The biggest problem is that we, as providers of information, are not aware of it. As participants in the information industry, we will work on universal communication design—specifically, "design that communicates to everyone" and "design that connects everyone"—to reduce the number of information-disadvantaged individuals and to ensure that the elderly are not left behind. We will also engage in awareness-raising activities. The "Connecting Design Research Institute" will serve as a platform to report our daily efforts and research results regarding universal communication design, and we hope to provide insights and hints for solutions to many people facing communication challenges.
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Kembu Co., Ltd. is a printing company that provides optimal solutions to the problems faced by our customers and works towards solving social issues. Our mission is to "solve social issues with effective design," and we offer a one-stop service. We support customers not only in our bases in Tokyo and Osaka but also nationwide. There is an abundance of information surrounding us. Furthermore, the complexity of products and services has increased the volume of information, and the diversification of information dissemination through social media has heightened the risk of important information being buried or not communicated correctly. To address this social issue, Kembu Co., Ltd. provides "effective design." To date, we have been able to assist in solving the problems faced by social insurance organizations, mega banks, major life insurance companies, and manufacturing clients through "effective design," albeit in a small way. Kembu Co., Ltd. offers this unique service that cannot be found elsewhere.