From flexible packaging to cardboard boxes! We expressed a soft texture and a luxurious, heavy feel that are difficult to achieve with flexible packaging.
We would like to introduce a case where we designed a paper package as an alternative to existing soft packaging. The theme is a package that, while being made of paper, keeps the product as open as possible, allowing the shape of the bottle head and the design of the logo on the main body to be showcased. Additionally, there were requests for a shape that securely holds the product and prevents tampering or theft in stores. To address this, we devised the shape of the flap and utilized the box body to achieve three functions: "the trigger cannot be pressed, and the main body cannot be removed or rotated." [Customer Requests] - Want to showcase the trigger part, which is a feature of the product - Want to display the label design of the bottle body - Shape that prevents tampering and theft in stores (securely holds the product) - Target demographic is male, but also want to appeal to women - A package that can accommodate both hanging and direct placement, with efficient packaging operations, etc. *For more details, please refer to the related links or feel free to contact us.
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【Our Proposal】 <Design Innovations> ■ By innovating the shape of the flap and utilizing the box body, we achieve three functions: "unable to press the trigger, the body cannot be removed or rotated." ■ Using paper as the material and applying a matte OP varnish to the surface, we express a soft texture and a luxurious, substantial feel. ■ The box itself is composed of a single part, providing advantages in production workability and material management. <Visual Design Innovations> ■ To highlight the glossy texture of the spray bottle, the surface of the cosmetic box is finished in a matte style to create a contrast in material feel. ■ With a design that features a key color that stands out against black and evokes mist, we create a sense of unity throughout the product, while the curves and softness of the logo make it more approachable for women. *For more details, please refer to the related links or feel free to contact us.
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Wada Printing Co., Ltd. is actively engaged in commercial and publishing printing, packaging, as well as addressing new demands such as RFID and IC cards. We are committed to strengthening our efforts by introducing advanced equipment in line with the times, and we take the lead in daily technological development and process improvement, providing our customers with unique high-value-added products. Please feel free to consult us if you have any requests.