It is a PR method that is said to have a high affinity for marketing activities aimed at creating purchase motivation.
Our company provides one-stop support for strategic PR aimed at creating markets that contribute to business growth, leveraging our high level of expertise. Through a unique method that employs a dual approach of customer-centric perspectives and public relations (building relationships between companies and society), we realize market-creating super-strategic PR that solves corporate marketing challenges. Please feel free to contact us with your inquiries. 【For concerns like these】 ■ I want to implement effective strategic PR. ■ I want to create markets and engage the world. ■ I am trying strategic PR, but it’s not going well. ■ I am working on both advertising and strategic PR, but they are disjointed and lack consistency, resulting in no effectiveness. *For more details, please contact us.
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**How to Succeed in Market Creation PR** - Involve society and gain allies by making it personal for consumers ("personalization"). - Thoroughly understand the insights and situations of media, opinion leaders (experts), and distribution channels. - Design and systematically create an information environment that makes consumers want to buy the product or service ("making it societal"), based not on experience or intuition, but through various research. - Additionally, to ensure this plan is not just a pie in the sky, a strong "implementation capability" backed by rich experience and proven results is necessary for realistic and planned execution. *For more details, please contact us.*
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Our company was established in May 2007 with the mission of bringing innovation to Japanese marketing, specializing in Integrated Marketing Communications (IMC) that is fundamentally based on perception (awareness and attitudes leading to purchase). We provide one-stop support for companies facing marketing challenges, from management strategy to promotional execution, with a high level of expertise. Please feel free to contact us if you have any inquiries.