[DX Case Study of Parts Manufacturer] Sagami Chemical Metal Co., Ltd.

Introducing a case where visualizing the reasons for poor sales led to an increase in orders.

We would like to introduce a case study of the implementation of the CRM/SFA "e-Sales Manager" at Sagami Chemical Metals Co., Ltd. The company had been able to plan for achieving their goals, but the efforts of the sales team were not translating into sales, and they were unable to analyze the reasons for the lack of sales. After the introduction of our product, the "causes of poor sales" were visualized from the accumulated and shared project and customer information, as well as analysis data. This led to an increase in orders through the implementation of effective improvement measures, which in turn boosted the motivation of the sales representatives. [Case Overview] ■Challenges - Management and reporting using Excel resulted in about half a day's worth of document preparation before sales meetings, leading to meetings that did not contribute to productivity improvement or results reporting. ■Results - By centralizing and sharing project progress, customer information, and issues in real-time within the organization, other departments were also able to access information in real-time. - The elimination of document preparation before meetings resolved operational losses and improved productivity. *For more details, please refer to the PDF document or feel free to contact us.

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