What is customer analysis? An explanation of 10 frameworks and tools useful for analysis.
Introducing the main analysis items of customer analysis and the purposes and necessity of conducting customer analysis in a column!
In BtoB sales, it is important to build strong trust relationships with each customer. Customer analysis can be considered an essential process in this regard. In this article, we will explain the purpose and framework of customer analysis, as well as introduce tools that are useful for data analysis. Customer analysis involves analyzing customer attributes and purchasing behavior. The goal is to understand customers and achieve appropriate approaches and strategy planning, with existing customers being the main focus of the analysis. There may also be customer analysis aimed at lead acquisition, developing new customers, and reactivating dormant customers. *For more details on the column, please refer to the related links. If you have any questions, feel free to contact us.*
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Softbrain has been a domestic vendor providing CRM/SFA (Sales Support and Customer Management System) with its "e-Sales Manager" since 1999. It has a track record of implementation in over 5,500 companies across more than 185 industries. In recent times, as the decline in the working population is lamented, "improving business productivity" and the supporting "execution of DX (Digital Transformation)" have become essential. Softbrain supports true sales DX with digital solutions (CRM/SFA) and professional services (implementation support and utilization support). Effortless yet results-driven! A stress-free CRM/SFA [e-Sales Manager Remix]: https://www.e-sales.jp/ *Based on our achievements and the Japan Standard Industrial Classification.