Introducing points and examples of initiatives that benefit marketing and human resources!
Providing efficient and highly satisfying services has become essential in recent management strategies. However, many companies still rely on traditional, inefficient sales support and customer management methods. What I would like to recommend is a strategy called "retention marketing," which not only helps build ongoing relationships with existing customers but also contributes to preventing the loss of hired talent and enhancing employee engagement. In this article, I will explain the role of retention, which benefits both marketing and human resources, as well as key points for its implementation. *For more details on the column, please refer to the related links. Feel free to contact us for more information.*
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Softbrain has been a domestic vendor providing CRM/SFA (Sales Support and Customer Management System) with its "e-Sales Manager" since 1999. It has a track record of implementation in over 5,500 companies across more than 185 industries. In recent times, as the decline in the working population is lamented, "improving business productivity" and the supporting "execution of DX (Digital Transformation)" have become essential. Softbrain supports true sales DX with digital solutions (CRM/SFA) and professional services (implementation support and utilization support). Effortless yet results-driven! A stress-free CRM/SFA [e-Sales Manager Remix]: https://www.e-sales.jp/ *Based on our achievements and the Japan Standard Industrial Classification.